Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 302

The SOC Weekend in Gstaad

Posted by fidest press agency su mercoledì, 16 settembre 2020

The Soc manages to do what the automotive sector still has not been able to do in 2020 – attract the most exclusive hypercars, collectors, companies and designers in the world. This past weekend, Supercar Owners Circle (SOC) celebrated its sixth flagship event in a year where the automotive sector has been hit extremely hard by the pandemic, to the point where even the Geneva International Motor Show had to be canceled. This did not scare the members of SOC, who gathered in the very heart of the Swiss Alps in amazing locations – Gstaad Palace, The Alpina Gstaad and Gstaad Airport – for a weekend of exclusive driving experiences with more than 70 supercars. Not only some of the best-performing and best-designed cars ever released were present, but an astounding array of presentations, an unveiling and incredible artistic performances, artwork, food tastings, and the presence of the most recognizable lifestyle brands, made the weekend unforgettable.After a parade along Gstaad’s Promenade, announced by Philip Rathgen and an enchanting drive along the breathtaking Route du Pillon, participants climbed up to Glacier 3000. At the Gstaad Airport – which was specially booked for the occasion – they also had the opportunity to test their cars on the landing strip. Among them, Jochen Mass driving a Mercedes 300 SL Gullwing.A Gala Dinner Show in the Alpina Gstaad Garage was one of the main attractions. There, guests dined surrounded by their supercars, and at the peak of the evening there was the unveiling of the Koenigsegg Gemera, announced by Christian von Koenigsegg himself. Supercars were the real protagonists of the event, some of the most beautiful cars in the world were on display: Pagani Zonda Cinque, Alfa Romeo 8C Scuderia Ferrari Monza, Bugatti Chiron 300+, Aston Martin DB4 GT, Koenigsegg One:1, Benetton F1, TDF. The SOC weekend in Gstaad did not only mean driving: speakers from the automotive world delivered inspired speeches on the topic. Among the most prominent ones, there were: Horacio Pagani, Fabrizio Giugiaro, Andy Wallace from Bugatti.
The next appointment is scheduled for September 19th at the 24h Le Mans as the only club allowed to drive in the famous Circuit de la Sarthe, this year closed to the public – and then at the historical Mille Miglia as the official Supercar Club partner of the most beautiful historical race of the world.


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