Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 34 n° 221

Building a Cyber Security Strategy for Marketers

Posted by fidest press agency su sabato, 21 Maggio 2022

Marketing teams often work with sensitive data, be it customer or contact data, in your CRM, WordPress site, payment details, and much more. Chief Marketing Officers (CMO’s), Head of Marketing, and Marketing Directors are accountable for data, how it is used, stored, and shared within their marketing teams.Since GDPR was enforced, most marketeers also hold Data Officer roles, or are very interlinked with these roles, and form the connection between data, IT, and marketing departments. Which is why it is crucial for marketing teams to know how marketing tools are used, stored, and processed, so that if a data breach were to take place, accountability is made clear and next steps are known by all parties.Three elements that marketing teams need to be especially prepared for are brand theft, supply chain attack/third party vulnerability, and data security weaknesses. 1. Fight Against Brand Theft. Brand theft covers situations whereby any company/user, applies your company information, such as brand name, emails, domains, and elements like that, without permission/agreement. Copyright infringement included. Large companies are often targeted by phishing campaigns and there are also lots of fake social media accounts out there, right now, using y our brand. Which is why, if there is data that has already been stolen or breached, companies need to know about this, to know exactly what has been accessed, so that an action plan can be made.Marketing team individuals are also often targeted as they can easily be spoofed over an email or phone call. Identities of team members can be at risk, which is why Threat & Risk Intelligence should be used as a tool to view, monitor, prioritise and analyse all digital elements of your organisation. This includes internet, applications, systems, cloud, and hardware, to help detect and prevent attacks. By using this service, you will be alerted on any infringement both on the open and dark web. 2. Know How to Spot Supply Chain Attack An element impacting marketing teams, across the globe, are third party compromises and supply chain attacks. Every time there is a data breach of a third-party provider or data aggregator, there is also a data breach of all their users and partners. In response, a zero-trust model should always be implemented when working with a third party. But this is why it is very important that the marketing tools used by the marketing teams are secured.In effect, while basic training is usually presented to every employee, in every company, there is not much education for marketers on a more granular level. There should be more cyber training and awareness for teams, and marketing should work very closely with their IT Teams, data teams, and security teams, to ensure that the brand is protected, and marketing tools are armed against attack. 3. Data Storage & Regulations With GDPR, there is a fine-tuned process with regards to data storage, and how data is processed. There are also different legalities with regards to data, depending on geolocation. For instance, the EU has strict regulations, and now that the UK has left the EU, there are different regulations in place depending on where the data is coming from.In addition, there are new regulations regarding cookies, which cannot be automatically stored anymore. This effects digital marketing and advertising, and marketers need to know how to deal with this sensitive information now that laws and regulations have changed.

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