Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 301

Posts Tagged ‘apple’

Apple Introduces New Version of the Most Popular iPad

Posted by fidest press agency su sabato, 14 settembre 2019

Apple® today introduced the new seventh-generation iPad®, bringing more screen area and support for the full-sized Smart Keyboard™1 to its most popular and most affordable iPad. Starting at just $329, the upgraded iPad features a stunning 10.2-inch Retina® display and the latest innovations including Apple Pencil®2 support, the fast A10 Fusion chip, advanced cameras and sensors, unmatched portability and connectivity, ease of use and great all-day battery life.3 The new iPad is available to order starting today and in stores starting Monday, September 30. “The new iPad packs even more value into our most popular and affordable iPad model featuring a bigger 10.2-inch Retina display, support for Apple Pencil and for the first time, the full-size Smart Keyboard,” said Greg Joswiak, Apple’s vice president of Product Marketing. “The new iPad was built to run iPadOS, which introduces powerful new ways to multitask, manage and mark up documents, use Apple Pencil and view more information at a glance on a redesigned Home screen. This new iPad with iPadOS takes everything people love about our most popular iPad and makes it even better for creating, learning, working and playing.” The new 10.2-inch Retina display iPad has nearly 3.5 million pixels and a wide viewing angle making it a vivid canvas for creative expression and perfect for immersive augmented reality (AR) experiences that take advantage of its enhanced cameras and advanced sensors. Featuring the powerful A10 Fusion chip, the new seventh-generation iPad brings up to two times faster performance over the top-selling Windows PC4 for powerful multitasking and smooth gameplay in Apple Arcade℠. Designed to be ultra-portable and durable, iPad weighs about one pound and for the first time features an enclosure made from 100 percent recycled aluminum with the same strength, durability and beautiful finish as the aluminum in all Apple products.5 Staying connected is easy on iPad with ultra-fast wireless performance and support for Gigabit-class LTE connectivity — delivering three times faster6 cellular data connections.7 With Touch ID®, unlocking iPad is simple and secure using just a finger, to keep important information safe.

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Apple to Acquire Majority of Intel’s Smartphone Modem Business

Posted by fidest press agency su domenica, 28 luglio 2019

Intel and Apple have signed an agreement for Apple to acquire the majority of Intel’s smartphone modem business. Approximately 2,200 Intel employees will join Apple, along with intellectual property, equipment and leases. The transaction, valued at $1 billion, is expected to close in the fourth quarter of 2019, subject to regulatory approvals and other customary conditions, including works council and other relevant consultations in certain jurisdictions. Combining the acquired patents for current and future wireless technology with Apple’s existing portfolio, Apple will hold over 17,000 wireless technology patents, ranging from protocols for cellular standards to modem architecture and modem operation. Intel will retain the option to develop modems for non-smartphone applications, such as PCs, internet of things devices and autonomous vehicles.“This agreement enables us to focus on developing technology for the 5G network while retaining critical intellectual property and modem technology that our team has created,” said Intel CEO Bob Swan. “We have long respected Apple and we’re confident they provide the right environment for this talented team and these important assets moving forward. We’re looking forward to putting our full effort into 5G where it most closely aligns with the needs of our global customer base, including network operators, telecommunications equipment manufacturers and cloud service providers.” “We’ve worked with Intel for many years and know this team shares Apple’s passion for designing technologies that deliver the world’s best experiences for our users,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies. “Apple is excited to have so many excellent engineers join our growing cellular technologies group, and know they’ll thrive in Apple’s creative and dynamic environment. They, together with our significant acquisition of innovative IP, will help expedite our development on future products and allow Apple to further differentiate moving forward.”

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Apple Unveils Groundbreaking New Technologies for App Development

Posted by fidest press agency su mercoledì, 5 giugno 2019

Apple® today unveiled several innovative technologies that make it dramatically easier and faster for developers to create powerful new apps. SwiftUI™ is a revolutionary development framework that makes building powerful user interfaces easier than ever before. ARKit 3, RealityKit™ and Reality Composer™ are advanced tools designed to make it even easier for developers to create compelling AR experiences for consumer and business apps. New tools and APIs greatly simplify the process of bringing iPad® apps to Mac®. And updates to Core ML® and Create ML™ allow for more powerful and streamlined on-device machine learning apps.
The vision for Swift™ has always been about making development faster, easier and more interactive, and a modern UI framework is a huge part of that vision. SwiftUI provides an extremely powerful and intuitive new user interface framework for building sophisticated app UIs. Using simple, easy-to-understand declarative code, developers can create stunning, full-featured user interfaces complete with smooth animations. SwiftUI saves developers time by providing a huge amount of automatic functionality including interface layout, Dark Mode, Accessibility, right-to-left language support and internationalization. SwiftUI apps run natively and are lightning fast. And because SwiftUI is the same API built into iOS, iPadOS™, macOS®, watchOS® and tvOS™, developers can more quickly and easily build rich, native apps across all Apple platforms.

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Apple to Host Annual Worldwide Developers Conference

Posted by fidest press agency su lunedì, 18 marzo 2019

Apple® today announced it will host its annual Worldwide Developers Conference in San Jose from June 3 through June 7 at the McEnery Convention Center. Now in its 30th year, Apple’s biggest event will bring together the world’s most innovative and creative developers. With more than 1.4 billion devices now running iOS, macOS®, watchOS® or tvOS™, WWDC 2019 will give attendees insight into the future of these platforms and work alongside the Apple engineers behind the technologies and frameworks developers rely on.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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Apple Watch Captures Half of 18 Million Global Smartwatch Shipments in Q4 2018

Posted by fidest press agency su domenica, 3 marzo 2019

According to the latest research from Strategy Analytics, global smartwatch shipments grew an impressive 56 percent annually to reach a record 18 million units in the fourth quarter of 2018. Apple Watch maintained first position with 51 percent global smartwatch marketshare, while Samsung jumped to second place, overtaking Fitbit and Garmin.
Steven Waltzer, Industry Analyst at Strategy Analytics, said, “Global smartwatch shipments grew an impressive 56 percent annually from 11.6 million units in Q4 2017 to a record 18.2 million in Q4 2018. Global smartwatch shipments hit an all-time high of 45.0 million units in full-year 2018. Smartwatch growth is soaring, as consumers seek to accessorize their smartphones and bring digital connectivity to their wrists.”Neil Mawston, Executive Director at Strategy Analytics, added, “Apple shipped 9.2 million smartwatches worldwide in Q4 2018, rising 18 percent from 7.8 million units in Q4 2017. Apple’s global smartwatch marketshare slipped to 51 percent this quarter, down from 67 percent a year ago. Apple Watch is losing marketshare to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year.”
Steven Waltzer, Industry Analyst at Strategy Analytics, added, “Samsung shipped 2.4 million smartwatches worldwide and captured 13 percent global smartwatch marketshare in Q4 2018, rising strongly from 5 percent marketshare a year ago. Samsung is once again the world’s second largest smartwatch brand. Its new Galaxy Watch proved popular in North America and Asia. Samsung has a good pipeline of new models for 2019, such as the innovative Galaxy Watch Active with blood-pressure tracking, and Samsung should perform well this year.”,,

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Apple Hospitality REIT Announces March 2019 Distribution

Posted by fidest press agency su sabato, 23 febbraio 2019

Apple Hospitality REIT, Inc. (NYSE:APLE) (the “Company” or “Apple Hospitality”) today announced that its Board of Directors declared a regular monthly cash distribution of $0.10 per common share for the month of March 2019. The distribution is payable on March 18, 2019, to shareholders of record as of March 5, 2019.Based on the Company’s common stock closing price of $16.70 on February 20, 2019, the annualized distribution of $1.20 per common share represents an annual yield of approximately 7.2 percent.
Apple Hospitality REIT, Inc. (NYSE: APLE) is a publicly traded real estate investment trust (REIT) that owns one of the largest and most diverse portfolios of upscale, rooms-focused hotels in the United States. Apple Hospitality’s portfolio consists of 241 hotels with more than 30,800 guest rooms located in 88 markets throughout 34 states. Franchised with industry-leading brands, the Company’s portfolio comprises 114 Marriott-branded hotels, 126 Hilton-branded hotels and one Hyatt-branded hotel. For more information, please visit

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Apple Growth Partners Receives Best Employers in Ohio Recognition

Posted by fidest press agency su venerdì, 22 febbraio 2019

Apple Growth Partners (AGP), accounting and business advisory firm, was recently named one of the 2019 Best Employers in Ohio. The annual list of the Best Employers in Ohio was created by the Ohio Society for Human Resource Management (SHRM) State Council, Crain’s Cleveland Business, and Best Companies Group.This statewide survey and awards program is designed to identify, recognize, and honor the best places of employment in Ohio, benefiting the state’s economy, its workforce, and businesses. The 2019 Best Employers in Ohio list is made up of 41 companies. Companies must meet multiple criteria to be considered for participation.Having completed a year-long celebration honoring the firm’s 75th anniversary in 2018, the Best Employers in Ohio recognition kicks off an exciting year ahead for the firm.Modern benefits, along with in-house resources for professional development and coaching, positions AGP as a pioneer in the accounting industry for employee advancement. As the firm continues to grow its presence in Northeast Ohio and beyond, leadership is committed to putting employees first.
Companies from across the state entered the two-part survey process to determine the Best Employers in Ohio. The first part consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems, and demographics – worth approximately 25 percent of the total evaluation. The second component consisted of an employee survey to measure the employee experience – worth approximately 75 percent of the total assessment. The combined scores determined the top companies and the final rankings. Best Companies Group managed the overall registration and survey process in Ohio and analyzed the data and used their expertise to determine the final rankings. For more information on the Best Employers in Ohio program, visit Growth Partners is an accounting and business advisory firm with more than 75 years of helping grow local businesses. With offices in Cleveland, Akron, Canton, and Kent, AGP offers a full range of services including audit and assurance, tax planning and compliance, business valuation, litigation consulting and transactional advisory services. To learn more, visit

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Apple Announces New Today at Apple Sessions

Posted by fidest press agency su venerdì, 1 febbraio 2019

Apple® today announced a new Today at Apple® release with sessions in three new and expanded formats — Skills, Walks and Labs — which offer hands-on group sessions focused on photography, video, music, coding, app development, art and design and more. The new sessions are free at every Apple Store® worldwide and allow visitors to find the right session for their interests and skill level in order to unlock creativity, inspire learning and encourage connection.Since the launch of Today at Apple in 2017, Apple has held over 18,000 free sessions a week attended by millions of participants around the world. This newest release expands on the most popular types of Today at Apple sessions, Walks and Labs, providing visitors even more opportunities to get more out of their products, find inspiration in their community and discover guidance from world-class creators.“Since the beginning, Today at Apple has been about educating and inspiring the communities we serve. These new sessions are an opportunity to unlock the creative potential in all of our customers,” said Angela Ahrendts, Apple’s senior vice president of Retail. “There is a session for everyone at Today at Apple and we can’t wait to see what you will create.”
Today at Apple is also a great resource for families and kids of all ages interested in photography, coding, art and design and more. Labs like Fun Family Portraits, the Sphero Robot Obstacle Challenge and Make Your Own Emoji are built specifically to educate and spark creativity in younger visitors.Today at Apple includes sessions designed specifically for educators so teachers can learn new ways of bringing technology into their classroom, with Labs like App Design and Prototyping and Class Projects with Clips, based on the Everyone Can Code and Everyone Can Create curriculums.To further enrich the Today at Apple experience in every store, Apple is upgrading the existing fleet of stores with design elements that greatly increase the store’s Today at Apple sessions and capacity. These upgrades include the addition of The Forum, an area of the store with a large video wall and seating, serving as a meeting place for the local community and home for Today at Apple. Some stores will add Avenues and, where possible, a grove of trees with integrated seating.

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Apple Supports Malala Fund Expansion in Latin America

Posted by fidest press agency su lunedì, 16 luglio 2018

Apple launched a new collaboration between its 10 Apple Developer Academies in Brazil and Malala Fund to advance girls’ education opportunities. As part of its new expansion into Latin America, Malala Fund, which works to provide safe, quality secondary education and opportunities for girls, has also offered grants to local advocates in Brazil. The advocates join Malala Fund’s network of Gulmakai champions and will implement projects across the country designed to empower girls, teachers and policymakers through skills development, school enrollment efforts and education advocacy.
The challenge will harness the creativity and ingenuity of Apple Developer Academy students and alumni in Brazil, giving them the opportunity to work with Malala Fund to design and develop apps that enhance education opportunities for girls. The challenge will also encourage students to find ways to better enable Malala Fund’s network of Gulmakai champions around the world to communicate and share best practices in a secure environment.The young developers at the Apple Developer Academy in Rio met Malala Yousafzai on Friday when she visited the students and explained the important role the developers will play in supporting the fund’s mission to provide education opportunities to girls across the globe.“My hope is that every girl, from Rio to Riyadh, can be free to choose her own future,” said Malala Yousafzai. “Whether she wants to be a developer, a pilot, a dancer or a politician, education is the best path to a brighter future. By tapping into Apple’s network of student developers, Malala Fund will gain access to new tools to support our mission of free, safe, quality education. The students in Apple’s Developer Academy program share my passion for improving the world around us, and I am eager to see their innovative ideas to help girls in Brazil and across the globe.” “We share Malala’s goal of getting more girls into quality education and are thrilled to be deepening our partnership with Malala Fund by mobilizing thousands of Apple Developer Academy students and alumni across Brazil,” said Tim Cook, Apple’s CEO. “Apple has been committed to education since day one, and we can’t wait to see what our creative student developers come up with to help Malala Fund make a difference for girls around the world.” “The students in the Apple Developer Academy program are passionate about using their skills to support their communities, and this challenge gives them the opportunity to make a real difference in the world,” said Beatriz Magalhães, a former Apple Developer Academy student who is now a design teacher with the program. “Within minutes of the announcement, students were already brainstorming creative ways to address this global challenge.”In January, Apple became Malala Fund’s first Laureate partner, enabling the organization to double the number of grants awarded by its Gulmakai Network and fund new programs in Latin America and India, with the initial goal of extending secondary education opportunities to more than 100,000 girls.Since 2013, more than 3,000 students have gone through the Apple Developer Academy program in Brazil, with another 500 currently enrolled in 10 sites located in Brasilia, Campinas, Curitiba, Fortaleza, Manaus, Porto Alegre, Recife, Rio de Janeiro and São Paulo. Seventy-five students from Brazil attended this year’s Worldwide Developer Conference in San Jose, California, as scholarship winners.Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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Apple Launches New Clean Energy Fund in China

Posted by fidest press agency su domenica, 15 luglio 2018

Apple® today announced a new first-of-its-kind investment fund in China to connect suppliers with renewable energy sources. As part of Apple’s commitment to address climate change and increase the use of renewable energy within its supply chain, 10 initial suppliers and Apple will jointly invest nearly $300 million over the next four years into the China Clean Energy Fund. The fund will invest in and develop clean energy projects totaling more than 1 gigawatt of renewable energy in China, the equivalent of powering nearly 1 million homes.“At Apple, we are proud to join with companies that are stepping up to address the climate challenge,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “We’re thrilled so many of our suppliers are participating in the fund and hope this model can be replicated globally to help businesses of all sizes make a significant positive impact on our planet.Transitioning to clean energy can be complex. This is especially true for smaller companies that may not have access to viable clean energy sources. By virtue of its size and scale, the China Clean Energy Fund will give its participants the advantage of greater purchasing power and the ability to attain more attractive and diverse clean energy solutions. The China Clean Energy Fund will be managed through a third party, DWS Group, which specializes in sustainable investments and will also invest in the fund.Today’s news follows Apple’s announcement earlier this year that its global facilities are powered by 100 percent clean energy and the launch of its Supplier Clean Energy Program in 2015. Since that program began, 23 manufacturing partners, operating in more than 10 different countries, have committed to powering all of their Apple production with 100 percent clean energy. Apple and its suppliers will generate more than 4 gigawatts of new clean energy worldwide by 2020 — representing one-third of Apple’s current manufacturing electricity footprint.Apple is also working with its suppliers to find new ways to reduce greenhouse gas emissions. The company recently announced it reached a breakthrough with aluminum suppliers Alcoa Corporation and Rio Tinto Aluminum on a new technology that eliminates direct greenhouse gas emissions from the traditional smelting process, a key step in aluminum production.

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Worldnet Finalizes Apple Pay on the Web Certification

Posted by fidest press agency su martedì, 26 giugno 2018

Worldnet, a leading provider of omni-channel payment solutions, has completed Apple Pay on the Web certification to enable payment service providers (PSPs) and independent sales organizations (ISOs) the capability to accept payments from Apple devices for eCommerce transactions.Offering Apple Pay on the Web provides added layers of security in transactions for both retailers and end users while also providing a quick and easy payment experience. Through the Apple Pay on the Web certification, Worldnet customers are already equipped to take transactions via Apple devices and complete transactions online without having to complete the certification themselves.“Being able to accept payments from any channel has become vital to our customers,” said John Clarke, Head of Product Innovation at Worldnet. “Through our certification for Apple Pay on the Web, we allow our customers to not only process payments via iOS web, but also provide a seamless and cost-effective route to accept those payments while ensuring a secure payment channel.”By working with Worldnet, PSPs and ISOs can take the headache of certification out of the equation to focus on their own company goals without worry of interruption of services. The Apple Pay on the Web certification supports transactions from any iOS device, including Apple Watch, iPad, iPhone or via the Safari web browser.In addition to the certification for Apple Pay on the Web, Worldnet provides comprehensive omni-channel payments as a service platform that supports both Card Present and Card Not Present EMV-certified transactions. The service supports traditional Point of Sale terminals, as well as iOS and Android operating systems for mobile and online-based merchants.

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Apple News Launches 2018 Midterm Elections Section

Posted by fidest press agency su martedì, 26 giugno 2018

Apple® today announced a new 2018 Midterm Elections section in Apple News®, providing a new resource for timely, trustworthy midterm election information and helping news seekers access the most important reporting and analysis from a diverse set of publishers.The 2018 Midterm Elections section helps readers follow the latest on the elections with breaking news, exclusive highlights and analysis from reliable sources selected by Apple News’ team of experienced editors. Readers can quickly get up to speed on the most relevant topics and candidates by accessing the new section in the Apple News app from a banner across the top of the For You tab, as well as through Top Stories and the Spotlight tab.“Today more than ever people want information from reliable sources, especially when it comes to making voting decisions,” said Lauren Kern, editor-in-chief of Apple News. “An election is not just a contest; it should raise conversations and spark national discourse. By presenting quality news from trustworthy sources and curating a diverse range of opinions, Apple News aims to be a responsible steward of those conversations and help readers understand the candidates and the issues.” Curation has been a guiding principle across Apple News since launch, with a team of editors focused on discovering and spotlighting well-sourced fact-based stories to provide readers with relevant, reliable news and information from a wide range of publishers.

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L’intelligenza artificiale fa parte della nostra vita

Posted by fidest press agency su martedì, 12 giugno 2018

Siamo circondati da macchine sempre più intelligenti in grado di elaborare algoritmi comportamentali e anticipare le nostre esigenze.Basti pensare a Siri di Apple, l’assistente digitale personale con voce sempre più umana, che ci offre aiuto a richiesta; ad Alexa di Amazon che ci permette di fare acquisti online e che prevede anche i nostri desideri futuri; al pilota automatico di Tesla; a Netflix che riesce ad analizzare i parametri che determinano le scelte cinematografiche.Stiamo vivendo ciò che solo qualche decennio fa apparteneva al mondo della fantascienza.A New York, all’inizio degli anni ’80, nasceva ufficialmente il Centro per lo Studio Multidisciplinare dell’Esistenzialismo Cibernetico creato dall’ italiana residente a New York Carmen Gallo a cui si deve il neologismo stesso.Con una mostra-installazione dal titolo “Chips r us”, i microchips siamo noi, dava inizio ad una lunga serie di conversazioni sulla tecnologia-robotica che al tempo era meglio conosciuta con il nome cibernetica.Le collezioni di opere presentate rappresentavano uomini-macchina, macchine intelligenti sempre più simili agli umani, automi intelligenti presenti in ogni aspetto dell’esistenza.Nel corso degli anni il centro ha promosso un vasto programma di ricerca interdisciplinare rivolto alla tecnologia avanzata, alla robotica in ogni sua forma convalidando il concetto di Cibernetica formulato già nel 1947 dal matematico Norbert Wiener.Il centro ha così raccolto una preziosa collezione di opere d’ arte ispirate alla tecnologia del momento, in particolare opere che vanno dagli anni 50 fino al presente, che sono state esposte negli Stati Uniti, in Sud America e in Asia.Quando a Manhattan Carmen Gallo all’inizio degli anni ’80 iniziava a parlare di Esistenzialismo Cibernetico e a presentare quadri che ritraevano con umorismo e immaginazione vari tipi di macchine pensanti, erano gli anni di Jean Michel Basquiat, Keith Haring, Andy Warhol, della Transavanguardia.Il concetto che proponeva era apprezzato dagli intellettuali newyorkesi con un raffinato sense of humor, da una elite, ma era ancora lontano dalla mentalità comune. Oggi tutti possono capire le opere, il loro umorismo, ma anche che la visione artistica per quel tempo futuristica, si è rivelata profetica.Il centro che ha operato senza scopi commerciali è, nella definizione di Carmen Gallo, la sua fondatrice e sponsor “uno spunto di conversazione che ci ha permesso di conoscere persone geniali con idee innovative e soprattutto grande senso dell’umorismo, che anno animato interminabili e divertentissime riunioni”. Non esclude di poter presentare le opere anche in Italia, quando incontrerà una sede adeguata ad ospitare la preziosa collezione che abbraccia l’evoluzione della tecnologia interpretata dagli artisti negli ultimi decenni. (fonte:

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Apple Opens its First Store in Austria Saturday

Posted by fidest press agency su venerdì, 23 febbraio 2018

Vienna. Apple® Kärntner Straße, Apple’s first store in Austria, will open Saturday at 9:30 a.m. in the heart of Vienna. Nestled on the famous pedestrian shopping street between St. Stephen’s Cathedral and the Vienna State Opera, the store’s 150 employees will invite visitors to experience the creative sessions and services offered in Apple Stores around the world.Designed with the original heritage building in mind, the two-level store features a corner entrance and reinstated exposed columns with large window openings that seamlessly connect it to the public gathering space outside. The highly knowledgeable employees together speak 44 languages and will be ready to serve international customers at Apple Kärntner Straße.Visitors can participate in free Today at Apple℠ sessions every day focused on photography, coding and app development, music, art and design, and more in The Forum. The diverse programs include Quick Start and How To sessions, Music Labs and Studio Hours, all led by Apple Creatives, the store’s experts in liberal arts. Interactive Photo Walks and Sketch Walks take participants outside the store to explore nearby sites in the city while learning new skills.Programs are designed to serve all in the community, including sessions specifically for educators and children, such as Kids Hour on Saturdays. Entrepreneurs and app developers interested in hands-on training and advice can meet with Apple team members in the Boardroom for customized support.Customers looking to simply try out Apple products can explore the entire line in the store and learn more from the store team at any time. New owners can get help customizing their iPhone, iPad, Apple Watch or Mac with Personal Setup and users can work side by side with Geniuses at the Genius Bar when looking for technical support and advice. Additionally, the Apple Store app is a personalized guide to the best support options from Apple and another way to get connected with an expert.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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After a bite of Apple, Margrethe Vestager targets another tech giant

Posted by fidest press agency su venerdì, 6 ottobre 2017

margretheMARGRETHE VESTAGER’S assault on technology firms she deems to have improperly massaged down their tax bills continued this week with a tilt at Amazon. The internet retailer faces a bill of €250m ($293m) for back taxes over what the European Union’s competition commissioner considers to have been an illegal sweetheart deal with Luxembourg. The order requiring the Grand Duchy to recover the money follows a well-publicised three-year investigation. It is the latest in a series of tax-avoidance cases brought by the European Commission against multinationals, most of them American. Last year, Ireland was ordered to recover €13bn from Apple—smashing all past records for EU corporate-tax cases. As with Apple, the commission concluded that Amazon received illegal state aid—in the retailer’s case between 2006 and 2014—through a tax-cutting arrangement that was unavailable to its rivals. This came in the form of a ruling from Luxembourg’s tax authority, known as a “comfort letter”. Amazon accordingly moved intellectual property of various types into a Luxembourg partnership that served as an intermediary between Amazon’s European operations—whose headquarters was a separate Luxembourg entity—and its American parent. As a partnership, the go-between was not subject to tax under Luxembourg law (the statutory corporate rate is 29.22%). The European operating company was.The operating company was required to pay to the partnership substantial royalties for, among other things, the right to use the Amazon name, thereby shifting lots of profit to the untaxed entity. The commission argues that the level of royalty payments was inflated and did not reflect economic reality. It says the arrangement allowed Amazon to avoid tax on three-quarters of all profits on its sales in the EU (which the company does not disclose).Both Luxembourg and Amazon deny wrongdoing. Luxembourg’s authorities have said before that Amazon chose to put its main European operations in the tiny landlocked country for a variety of reasons, tax not being the main one. They have also pointed out that its operations in Luxembourg are hardly empty shell companies: the company employs over 1,500 people there (though the IP-holding partnership, which no longer exists, had no employees or offices). Amazon says it did not receive special treatment and is considering an appeal.This week’s order could stoke transatlantic tensions. After the Apple ruling last year, American politicians queued up to echo the sentiments of Tim Cook, the firm’s boss, who derided Ms Vestager’s action as “total political crap”. Many of them saw Brussels’s tax probes as being driven by tech-envy, not sound economics. Washington hinted at retaliation, though nothing specific has been tabled.The commission’s critics have a point. The details of the case are complex, and tax experts will disagree about the legality of the arrangements under the spotlight, just as they did with Apple. Few would deny that the frayed patchwork of international corporate-tax rules need reforming; one proposal, espoused by President Emmanuel Macron of France and supported by several other EU countries, would see multinationals taxed on revenues in particular territories instead of on profits. However, punishing a company for a 14-year-old ruling from a national government, happily accepted by both sides at the time, looks harsh. The uncertainty it stokes may also dampen foreign investors’ interest in Europe.Ms Vestager’s ruling will add to the discomfort felt by Jean-Claude Juncker, the commission’s president, who was prime minister of Luxembourg when the tax arrangement in question was hammered out. Mr Juncker has been widely pilloried for having run a government that sucked tax revenue from neighbouring countries through behind-closed-doors deals with big companies. He has been on the back foot since the “LuxLeaks” revelations in 2014, which exposed hundreds of cushy deals with multinationals. In the wake of that data breach, Luxembourg and other EU member states agreed to start systematically providing each other with detailed information about such arrangements.
American firms should brace for further scrutiny of past tax deals. The commission is also looking into the tax affairs of McDonald’s and FiatChrysler in Luxembourg, and those of Starbucks in the Netherlands. The only non-American firm known to be in its sights on tax is Engie, a French utility. The Apple case is likely to produce plenty more drama, too. The company and Ireland are both appealing. The commission, meanwhile, is taking Ireland to the European Court of Justice over its failure to collect the €13bn that it has been told it is owed but clearly does not want. (by The Economist)

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Apple utilizza i materiali riciclati

Posted by fidest press agency su sabato, 22 aprile 2017

appleCon l’impegno a produrre nuovi dispositivi con materiali al 100% riciclati, annunciato ieri, la Apple è la prima azienda del settore IT ad assumere piena consapevolezza del grave impatto ambientale generato dalla produzione di apparecchi elettronici. “L’impegno di Apple è molto ambizioso e conferma l’urgenza con cui un intero settore deve ridurre il consumo di risorse e la produzione di rifiuti elettronici che stanno generando un grave impatto ambientale sul nostro pianeta. L’utilizzo di materiali riciclati nella produzione avrà delle importanti ricadute positive, riducendo la richiesta di metalli rari e altre risorse preziose” dichiara Giuseppe Ungherese, responsabile Campagna Inquinamento di Greenpeace Italia.L’impegno di Apple, unito ai progressi dell’azienda statunitense verso una produzione che impieghi solo energia rinnovabile nei propri cicli produttivi, segna una grande svolta per l’intero settore e lancia il guanto di sfida a tutti i più importanti marchi dell’IT come Samsung, Huawei e Microsoft ad adeguarsi in tempi brevi.
Poco meno di un mese fa Samsung si era impegnata a riciclare gli oltre 4,3 milioni di Galaxy Note 7 richiamati in tutto il mondo negli ultimi mesi. “Mentre Samsung sta ancora cercando di riconquistare la fiducia dei propri clienti in seguito al grave problema che ha interessato nei mesi scorsi il Galaxy Note 7, Apple dimostra che è possibile fare molto di più. La transizione all’impiego di materiali riciclati al 100% è fondamentale per ridurre l’impatto ambientale dell’intero settore, tuttavia è necessario che Apple e altre aziende dell’IT si impegnino a progettare dispositivi che durino più a lungo e siano facilmente riparabili e riciclabili a fine vita” conclude Ungherese.

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Ampio consenso per la decisione della Commissione sull’accordo fiscale irlandese con Apple

Posted by fidest press agency su sabato, 17 settembre 2016

appleIl commissario alla concorrenza Margrethe Vestager ha ricevuto un ampio sostegno dai deputati, durante la discussione di mercoledì pomeriggio, per la decisione in base alla quale i benefici fiscali concessi dall’Irlanda alla Apple – che le hanno consentito di pagare meno tasse rispetto alle altre imprese nel corso di molti anni – sono illegali poiché rappresentano un aiuto di Stato.
Alcuni deputati hanno criticato l’intenzione di Apple e dell’Irlanda di “appellarsi contro la decisione che stabilisce che l’Irlanda deve recuperare 13 miliardi di euro in tasse non pagate e interessi”. Vestager pur riconoscendo loro il diritto di ricorso, ha ribadito che la Commissione ha “preso una forte decisione che difenderemo in tribunale”.Vestager ha chiesto maggiore trasparenza sui dati di base delle imprese multinazionali. Tali informazioni dovrebbero diventare pubbliche, ha detto, riferendosi alla recente proposta della Commissione per la segnalazione pubblica, paese per paese, del numero degli occupati, dei profitti realizzati e delle imposte versate.La Commissione ha calcolato che il trattamento selettivo da parte delle autorità fiscali irlandesi ha permesso ad Apple di pagare un tasso di imposta sulle società effettivo dell’1% sugli utili europei nel 2003, scendendo allo 0,005 per cento nel 2014. Ciò è illegale secondo le norme UE sugli aiuti di Stato, poiché fornisce ad Apple un vantaggio significativo rispetto ad altre imprese che sono soggette alle stesse norme fiscali nazionali.La Commissione ha deciso che l’Irlanda deve ora recuperare le tasse non pagate da Apple in Irlanda dal 2003 al 2014, per un di 13 miliardi di euro, oltre agli interessi. L’Irlanda ha criticato questa decisione.La commissione speciale del Parlamento sulle decisioni in materia fiscale, istituita in risposta alle rivelazioni “LuxLeaks” nel novembre 2014, ha consegnato un elenco esaustivo di raccomandazioni per rendere la tassazione delle imprese in Europa più equa e trasparente.

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Apple e i suoi benefici fiscali

Posted by fidest press agency su giovedì, 1 settembre 2016

appleSecondo la commissaria Ue alla concorrenza Margrethe Vestager l’Irlanda avrebbe garantito alla Apple la cifra record di 13mld di euro di benefici fiscali illegali secondo le regole Ue sugli aiuti di Stato e ora deve recuperarli.
“E’ assurdo che a beneficiare di questa decisione Ue sia l’Irlanda stessa e non gli altri paesi Ue che sono stati danneggiati dal trattamento fiscale di favore applicato da Dublino alla Apple. Tanto più se questo Paese, come annunciato dal ministro delle Finanze Michael Noonan, invece di essere contento di incassare 13 miliardi, presenta addirittura appello contro questa decisione dinanzi alla Corte europea. Siamo al paradosso!” commenta Massimiliano Dona, segretario dell’Unione Nazionale Consumatori.
“Per questo il Governo italiano ha ora il dovere, nonché l’imperativo morale, come suggerito dalla stessa Vestager, di recuperare le tasse sui prodotti venduti in Italia, chiedendo i dati raccolti durante l’inchiesta Ue” conclude Dona.

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Apple should pay more tax, says co-founder Wozniak

Posted by fidest press agency su sabato, 23 aprile 2016

Warwick_Business_School_Scarman_road_viewExpert comment on Steve Wozniak suggesting Apple and other companies should pay a 50% tax rate. Crawford Spence, a Professor of Accounting at Warwick Business School who is researching tax avoidance, has made the following statement: “Apple co-founder Steve Wozniak’s comments that Apple should pay more tax would have had more weight had he still been playing an active role in the company that he helped found 40 years ago.”Now, he is just another concerned citizen baffled as to why corporate behemoths like Apple manage to avoid paying tax at the same rates as many individuals, or even other companies, do.”The current executives at Apple are clearly of a different view, doing their utmost to minimise tax in anyway possible.”However, if more public criticism was showered upon them to the point where people stopped buying their products (although there is not much sign of that happening just now) then that would really start to force a rethink about whether tax minimisation strategies are really good for business or not.”

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Apple avrà un futuro?

Posted by fidest press agency su venerdì, 29 gennaio 2016

apple”Apple può anche aver registrato i maggiori profitti trimestrali della storia, ma attenzione, potrebbe andare tutto a rotoli nel giro di pochi anni, come è già accaduto a Nokia nel passato. La strategia Apple basata sul fornire una gamma limitata di prodotti a prezzi elevati potrebbe ritorcersi contro l’azienda. Gli smartphone sono sempre più considerati merci indifferenziate, la gente inizierà presto a chiedersi perché pagare tali somme per uno smartphone e Apple potrebbe trovarsi intrappolata.Le vendite dell’Apple watch non sono ancora decollate, Apple sta quindi cercando di compensare la carenza di vendite del suo prodotto faro spostandosi in altri mercati come la sanità, i servizi finanziari e le auto. Il grande ostacolo è che questi sono settori molto diversi, complessi ed estremamente regolati, con attori ben consolidati. Non è chiaro come le competenze di Apple nel produrre smartphone trendy si tradurranno in competenze nel settore bancario. Mi sembra pertanto facile predirre uno scenario catastrofico. Ciò che a mio avviso è molto probabile è che Apple passerà dall’eccezionalità alla normalità, e quando ciò accadrà, molte delle abitudini delle tradizionali aziende di mezza età si manifesteranno: taglio dei costi, processi di cambiamento inutili e ripetitivi, ecc. È probabile che gli azionisti metteranno più pressione sulla società per i dividendi e si impegneranno in un mega programma di sostegno finanziario. Alcuni investitori addocchieranno il mucchio di soldi di Apple, sperando di vederlselo restituito piuttosto che reinvestito per rilanciare l’azienda. Se ciò accadrà, probabilmente sarà il primo chiodo nella bara di Apple” (foto: apple)

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