Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 34 n° 316

Posts Tagged ‘brands’

Berlin Brands Group launches acquisition initiative among online retailers

Posted by fidest press agency su sabato, 26 dicembre 2020

Berlin Brands Group Holding GmbH (BBG) has acquired the internet brand Sleepwise from Hamburg-based e-commerce company GmbH. With its first acquisition, BBG is launching an ambitious acquisition initiative among FBA (Fulfillment by Amazon) merchants and independent online shop operators. Entrepreneurs with a turnover of 500,000 to 30 million euros will be given the opportunity to sell their company or their online brand to a strategic partner who can ensure significantly faster growth based on established international sales channels. Transactions are expected to be completed in less than 40 days. When working with BBG, retailers continue to benefit from the company’s financial strength, infrastructure, logistics processes, multi-channel distribution in 28 countries and the associated growth prospects after the sale. BBG, one of the pioneers in the direct-to-consumer business, also has its own toolbox for successful brand building, as 14 own brands, developed in-house with over 2,500 products, demonstrate. For the year 2020, the Berlin-based hidden champion is expecting sales of over 300 million euros. Peter Chaljawski, founder and BBG CEO: “Working closely with founder Fabian Gluschke, we will successively introduce the Sleepwise brand to additional markets and channels. We will also expand the product range together with our teams and our supplier network.” BBG is currently about to sign contracts with ten further brands. “It helps us, to know from our own experience how much heart and soul goes into building a company and a brand. We always meet with entrepreneurs as equals.”The team develops direct-to-consumer brands and markets them via online marketplaces such as Amazon and its own web shops. Fabian Gluschke, Managing Director of “With this sale, we achieve access to customers in all European countries and the US for the Sleepwise brand, which includes high-quality bed linen and duvets. We can take our brand to the next level. It was an easy decision for us to choose BBG because of the attractive terms and the opportunity to benefit from accelerated growth even after the sale.” Dominik Brichta, co-founder of BBG: “The transaction terms are customised to the interests of the online merchant. After a short transition period, the latter can retire with his money, enjoy life or build up something new. Or, at his own request, he can remain part of the business’s development as a consultant and continue to contribute. In any case, following the transfer of his business, he will benefit financially from an earn-up arrangement for additional revenue that BBG can realise by means of scaling through its global e-commerce platform.”

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VIPKid Joins BrandZ’s Top 100 Most Valuable Chinese Brands Five Years After Its Founding

Posted by fidest press agency su mercoledì, 8 Maggio 2019

VIPKid, a global education technology company, is proud to announce it was chosen as the 94th most valuable brand in the BrandZ Top 100 Most Valuable Chinese Brands report released by WPP and Kantar. VIPKid is joined by other globally recognized brands such as Alibaba, Tencent and BrandZ ranking measures value based on a deep understanding of what motivates consumers, how to fulfill their expectations and how to build powerful and valuable brands that consumers and investors love.David Roth of WPP explained, “The threshold to enter the BrandZ China Top 100 has more than doubled in 2019, demonstrating the continued pace of growth for Chinese brands increasingly recognized as leading the way in innovation. Against a backdrop of heightened competition and disruption, building stronger brands is what it takes to stay in the game.”
“It’s an honor to be included on this list of outstanding brands,” said VIPKid Founder and CEO Cindy Mi. “To be recognized after only five years in the marketplace is a testament to the dedication of our team to our mission and vision of building a global classroom.”
Ms. Mi was also invited to speak on a roundtable at BrandZ’s summit on May 6th in Beijing. Joined by other CEOs and leaders, including Haier President and Vice Chairman Yunjie Zhou and Kantar CEO Eric Salama, and speaking to an audience of over 1,000 executives, government officials, investors and media, Ms. Mi explained how VIPKid has maintained a global mindset while scaling quickly in a competitive and evolving market.
First launched in 2011, the report combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, including opinions from nearly 290,000 Chinese consumers on over 1,100 brands. Notably, the total value of the top 100 brands in China increased 30% this year, the highest annual rise since the ranking was launched. The full BrandZ report along with charts and videos can be found here.

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Cloudflare Launches AMP Real URL to Give Publishers and Site Owners More Control Over Their Brands

Posted by fidest press agency su giovedì, 18 aprile 2019

Cloudflare, the leading Internet performance and security company, today announced that it is launching AMP Real URL to give Accelerated Mobile Pages (AMP) publishers the ability to display content under their own unique domains, rather than AMP-generated domains. With AMP Real URL, Cloudflare customers using AMP can get all the performance benefits of AMP without sending visitors to a domain they do not control.
The AMP Project, founded by Google, is an open-source initiative aimed at optimizing mobile content and making it available anywhere, instantly. AMP is great at providing content quickly to users and is especially crucial for driving traffic to eCommerce sites and news publishers. Google Search directs Internet users to AMP-enabled results (identified by a lightning bolt). Historically, AMP required the Google URL to appear in a browser’s address bar, meaning that publishers could not display their own domains and direct visitors to their own sites. AMP Real URL keeps traffic on publishers’ sites, giving them control over their pages, analytics, and the way their content is displayed to users.To build this at scale, Cloudflare worked with Google to implement an emerging standard called Signed Exchanges. This technology, paired with Cloudflare’s global network of 175 data centers in 75+ countries, allows Cloudflare to digitally sign each AMP page it delivers to Google’s AMP Cache. Supported browsers will now show actual domains ( instead of the Google AMP URL ( so that publishers can control their own cookies, analytics, and brand in their URL bar. Cloudflare is currently the only company with a CDN solution to implement AMP Signed Exchanges. Cloudflare customers can enable this feature with one-click on their dashboards, and it will roll out over the next few weeks.

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Newell Brands to Present at 2019 CAGNY Conference

Posted by fidest press agency su mercoledì, 20 febbraio 2019

Newell Brands Inc. (NASDAQ:NWL) announced today that President and Chief Executive Officer, Michael Polk, and Chief Financial Officer, Christopher Peterson, will present at the 2019 Consumer Analyst Group of New York (CAGNY) Conference. The presentation will begin at 7:00 A.M. ET on Friday, February 22, 2019.The presentation will be webcast live and may be accessed by selecting Events & Presentations from the Investor Relations tab of the Newell Brands website at The webcast will be archived and available for replay following the live presentation.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.

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Spectrum Brands Holdings to Report Fiscal 2018 Second Quarter

Posted by fidest press agency su venerdì, 13 aprile 2018

Spectrum Brands Holdings, Inc. (NYSE: SPB), a global consumer products company offering a portfolio of leading brands providing superior value to consumers and customers every day, announced today it will release its fiscal 2018 second quarter financial results for the period ended April 1, 2018 before the markets open on Thursday, April 26.
Spectrum Brands will conduct a live conference call and live webcast on April 26 at 9:00 a.m. Eastern Time (8:00 a.m. Central Time) to be hosted by Andreas Rouvé, Chief Executive Officer, and Doug Martin, Executive Vice President and Chief Financial Officer.To access the live audio conference call, U.S. participants may call 877-556-5260 and international participants may call 973-532-4903. The conference call ID number is 9059617. A live webcast and related presentation slides will be available by visiting the Event Calendar page in the Investor Relations section of Spectrum Brands’ website at A replay of the live webcast also will be accessible through the Event Calendar page in the Investor Relations section of the Company’s website.

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A “Spazio Margutta” la valorizzazione delle eccellenze italiane

Posted by fidest press agency su venerdì, 9 febbraio 2018

falanga-marinoRoma Via Margutta, nuovo polo della moda, dell’arte e della fotografia della capitale? Un progetto, un sogno diventato ormai realtà, che ha preso vita a “Spazio Margutta” un concept innovativo nel quale la promozione di brands italiani e stranieri, si amalgama alla creatività di fashion e jewellery designers, di artisti della street art e fotografi del fashion system.Un forte background nel settore ed eterogenee esperienze dirette, sono alla base degli ideatori del format. Grazia Marino CEO della P&G Events, una delle principali realtà imprenditoriali della capitale nel campo dell’organizzazione di eventi, si occupa di progettare piani marketing per il lancio e il posizionamento di brand del settore luxury. Antonio Falanga, opera nel settore dal 1990 in qualità di produttore, organizzatore e regista. Inizia dieci anni prima come “testimonial” per diverse maison sartoriali e griffe di prèt-à-porter nazionali, esperienze da cui trae i presupposti per costituire quella che è attualmente è la sua attività di fashion producer e press office.
margutta creative district“L’idea del nostro spazio a promozione della “creatività” e della “valorizzazione” delle tradizioni artigianali, non poteva che nascere nel contesto internazionale di Via Margutta, dichiara Grazia Marino, un’arteria unica collocata nel cuore della Roma barocca, che deve la sua popolarità in tutto il mondo, al presupposto di essere stata da sempre un luogo di residenza privilegiato per artisti, uomini e donne di cultura”.“Spazio Margutta” vive uno stile preciso, di avanguardia e di unicità, un mondo sofisticato ed elegante, dove oltre ad organizzare trunk show, mostre d’arte e fotografiche, prendono corpo l’ideazione di eventi dedicati alla promozione della “Strada” come: il “Premio Margutta – La Via delle Arti” uno dei più prestigiosi appuntamenti culturali a livello nazionale che nel 2018 giunge alla sua tredicesima edizione; il “Margutta Creative District” che per tre giorni nel mese di ottobre trasforma l’intera via in un distretto creativo dedicato alla promozione del fashion, del food, del design, dell’arte e margutta creative district1della fotografia made in italy e “Passeggiando … in Via Margutta” un itinerario culturale, alla scoperta dei luoghi e dei protagonisti del ‘900 che hanno vissuto in Via Margutta, storie e aneddoti sono narrati e illustrati da uno storico d’arte durante l’esclusiva promenade. Oppure progetti finalizzati alla promozione di nuovi creativi della moda italiana, come: il “Creative District” appuntamento esclusivo del Calendario di Altaroma, pianificato in esclusive location della capitale fra queste il Chiostro dell’Angelicum e “RomaFashion White” l’unico evento nazionale nel quale creazione sartoriali di Alta Moda Sposa sfilano in una chiesa, quella di San Paolo entro le Mura di Roma.“Una precisa romafashionconoscenza del mondo dell’informazione, dai canali più tradizionali: stampa cartacea, televisione e radio, ai new media: web, blog e social network sono alla base dell’ulteriore attività di “Spazio Margutta” quella del “Press Office”. Anticipare i trend della comunicazione, creare occasioni e sinergie in diversi settori, elaborando strategie mirate sono la base del nostro lavoro, dichiara Antonio Falanga, da anni mettiamo a disposizione di brand, designer e professionisti del settore la nostra esperienza, la nostra competenza e la nostra visione di comunicazione e marketing”.
Per “Spazio Margutta” il legame profondo tra radici e contemporaneità, ricerca e innovazione, ha quindi come settore trainante “Il Mondo dei Creativi” una tendenza per la quale gli obiettivi primari si focalizzano sulla valorizzazione delle eccellenze e sulla promozione di binomi culturali come: “Moda&Arte” “Moda& Fotografia” “Moda&Design” e “Moda&Food”. (foto: via margutta, falanga-marino, margutta creative district)

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Sul circuito britannico di Brands Hatch secondo appuntamento della stagione

Posted by fidest press agency su venerdì, 5 Maggio 2017

misano1misanoDopo un avvio di stagione complesso sul circuito di Misano, I.S.R. Racing è pronta a rilanciare già dal prossimo weekend sul circuito britannico di Brands Hatch dove la Blancpain GT Series Sprint Cup 2017 farà tappa per il secondo appuntamento della stagione.
Il team ceco sarà al via con le Audi R8 LMS affidate agli equipaggi composti da Filip Salaquarda (CZ) e Clemens Schmid (AUT), sulla vettura numero 75, e Kevin Ceccon (ITA) e Frank Stippler (GER) che si alterneranno sulla numero 74.
Sui 3.703 metri del circuito inglese, riconosciuto da molti piloti come uno dei più tecnici della Gran Bretagna, I.S.R. Racing scenderà in pista con l’obiettivo di replicare lo stupendo weekend della passata stagione, quando conquistò la prima pole position e il primo podio dell’esperienza nella Blancpain GT Series. Nonostante lo sviluppo del tracciato sia il più breve del campionato, i cambi misano2di pendenza di Brands Hatch, su tutti la spettacolare Paddock Hill Bend, rendono unico questo circuito e saranno uno degli aspetti chiave per interpretare al meglio le gare di questo secondo appuntamento stagionale.Come di consueto quando il campionato arriva sulle piste inglesi, l’attenzione si sposta anche sulle condizioni atmosferiche. Ad oggi i bollettini prevedono pioggia sino a tutta la giornata di venerdì per poi lasciare spazio ad un miglioramento che dovrebbe interessare le giornate in cui gli equipaggi si confronteranno in pista.
Il weekend sarà condensato in sole due giornate. Sabato gli equipaggi scenderanno in pista al mattino per le due sessioni di prove libere alle ore 10:10 e alle 12:55 (GMT +1). Nel pomeriggio andranno in scena le tre sessioni di qualificazione a partire dalle ore 16:25. Domenica la Qualifying Race scatterà alle 12:00 mentre la Main Race chiuderà il weekend con lo start alle 16:15.La copertura televisiva in Europa sarà assicurata da Eurosport e da MotorsportTV che trasmetteranno in diretta entrambe le gare e gli highlights in alcune nazioni. Il sito ufficiale del campionato metterà a disposizione il live streaming con commento in inglese o francese. (foto: misano)

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WeMarket Launches Global B2B Marketplace

Posted by fidest press agency su martedì, 12 aprile 2016

Today, WeMarket launches the first business-to-business only marketplace, allowing buyers and suppliers to trade with new business partners all over the world in a personal, safe and transparent online environment.WeMarket, from the founder of easy file-transfer service WeTransfer, enables companies of all product categories to trade globally on one platform and explore areas of business that would otherwise have remained uncharted. More than 30 industries are already trading on WeMarket, after joining the marketplace during the beta phase that started in the summer of 2015. Product placements are rapidly growing, varying from wine to consumer electronics and refined oil to fashion apparel. Currently, products on the marketplace include brands such as Nike, Samsung, Castrol, Riverdale Mills Corporation, Volkswagen and Dom Perignon. Online trade is expected to gain 27 percent of total B2B trade by 2020 at a calculated value of $6.7 trillion. Buyers and suppliers all over the world are looking for ways to utilize the digital market’s potential, and WeMarket has filled that need.“Small and large companies are tired of missing out on billions of dollars in trade opportunities currently hibernating in non-transparency and old-fashioned tradesmanship. WeMarket promises to make an end to this status quo, by enabling international trade for a variety of companies – from large to small brands, retailers, distributors and many more. It’s 2016! Connecting is easy and instant now. WeMarket’s online marketplace empowers companies to get in touch quickly and overcome boundaries. This will stimulate global trade,” said Patrick Steenkist, CEO of WeMarket.
WeMarket gives companies new opportunities to grow trusted relationships in the market through WeMarket Karma, a cutting-edge reliability rating, which metrics include credit scores, business profiles and user ratings. WeMarket Karma will also include a buyer and supplier’s impact and actual trade behavior, such as timely delivery and payment. WeMarket Insights consists of a personalized dashboard that provides real-time updates of the products that are in stock or demand. WeMarket also provides companies with a segmented targeting feature that allows companies to market their products by country, industry and product category.“Growing your business by taking a chance on new opportunities is appealing. However, it’s often time-consuming, since trusted relationships aren’t built in a day, right? Well, we believe they can be built in a split second,” said Gijs van den Broek, CCO of WeMarket. “It’s about giving back. We use the vast amount of trading data generated by our users to equip them with the tools to seize opportunities they would otherwise have missed.” Feedback and new insights from companies that are using WeMarket since the beta phase have been incorporated to create an improved and strengthened marketplace. WeMarket’s user-orientated marketplace is intuitive, inventory files can be uploaded for easy product placement and the integration with service partners such as UPS, Dun & Bradstreet, SGS and American Express has been taken to the next level. These features make B2B trade more streamlined and eliminates hassle. Companies can sign up for free unlimited trading, as WeMarket employs a Freemium model with paid premium features in the future.

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Gulf Air brings back popular ‘half miles’ redemption for Falconflyers

Posted by fidest press agency su martedì, 17 luglio 2012

Manama, Bahrain National carrier Gulf Air has brought back the popular ‘Half Miles’ redemption promotion for its Falconflyer members. Gulf Air Falconflyer members can travel anywhere on Gulf Air’s network by redeeming just 50% of the required miles from their accumulated miles. For instance, a Falconflyer member travelling economy class from Bahrain to any Gulf Air destination in Europe or Far East, need to redeem only 24000 miles as against the normal requirement of 48000. If a customer chooses to travel on Falcon Gold premium class, he needs to redeem only 48000 miles instead of the usual 96000 miles. By redeeming just 3000 miles as against 6000 a member can travel from Bahrain to any destination in GCC or Middle East on economy. To travel on Falcon Gold class a member needs only 6000 miles to redeem instead of 12000. “Our Falconflyer programme, re-launched last year with a whole new package of benefits, has witnessed tremendous response from our loyal members,” says Gulf Air Chief Commercial Officer, Mr. Karim Makhlouf. “The programme has been designed to offer unique incentives which are spread through the year so that our loyal members have flexible options to enjoy its benefits.” He added, “The ‘half miles’ redemption offer is one such incentive that became an instant hit when it was introduced. We have brought it back now to say a big ‘thank you’ to our valued customers for choosing to fly with Gulf Air.” “Our objective is simple; – no matter what your reason for travel is- business, holiday or a family get together- your Gulf Air Falconflyer membership earns you more miles as you fly and takes less miles to enjoy its benefits” Mr. Makhlouf concluded. The ‘half miles’ promotion is open now for redeeming and Falcon Flyer members can travel anytime between 20 July and 20 August 2012.
Gulf Air’s new loyalty program ‘Falconflyer’ is packed with privileges in all its three categories – Gold, Silver and Blue. From additional baggage allowances to enjoying the facilities at Falcon Gold lounges to earning double miles, the programme offers more advantages and benefits comparable to other loyalty programmes in the world. Other advantages of the programme include the best redemption rates and the best miles earning system for a premium class in the GCC and Middle East region, special online booking bonuses, a generous baggage allowance, three years miles validity, unlimited lounge access, priority baggage handling, and guaranteed seats among many other benefits that will make the traveling experience more enjoyable and rewarding.
Founded in 1950, Gulf Air is the proud national carrier of the Kingdom of Bahrain. As a pioneering airline in the Middle East region with over sixty years of experience and expertise in flying people across continents, Gulf Air is today one of the most powerful brands and a name to reckon with in the global aviation industry. One of the prime objectives of Gulf Air is to connect Bahrain to the Middle East countries and the rest of the world. As such the airline currently operates the largest network in the Middle East with non-stop flights while providing seamless onward connections to other international destinations. The airline’s current network stretches from Europe to Asia, connecting 50 cities in 31 countries, with a fleet of 36 aircraft.

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Radisson Blu Resort El Quseir Launches Additional Upgrades for Guests

Posted by fidest press agency su giovedì, 3 Maggio 2012

Brussels, (PRNewswire) Radisson Blu Resort El Quseir has launched additional upgrades for its guests, including improvements to Wi-Fi access, food and beverage services and room amenities. The upgrade was carried out by the hotel’s new management team with the aim of increasing guest satisfaction. The new management team is headed by General Manager Mohamad Yassine. It’s supported by Taha Mansour, Front Office Manager, Carola Pawlowitz, Head of German Guest Relations, Ahmed Shawki, IT Manager, Sameh Salib, Food and Beverage Manager, and Nagham Mohamed, Director of Sales and Marketing. The new team has managed to increase guest satisfaction by reinforcing implementation of all Radisson Blu standards, such ensuring all rooms and public areas have free high-speed Wi-Fi connections and upgrading all food and beverage buffets, including the Super Breakfast.
In addition to the new upgrades of the hotel El Quseir, two new room categories have been created to offer extra services and relaxation for the hotel guests.
The Carlson Rezidor Hotel Group – born in early 2012 – is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels, including accommodation El Quseir; a global footprint spanning 80 countries, a powerful set of global brands (Radisson Blu, Radisson, Country Inns & Suites by Carlson, Park Inn by Radisson, Hotel Missoni and Park Plaza). In most of the group’s hotels, guests can benefit from the loyalty program Club Carlson, one of the most rewarding loyalty programs in the world. The Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.
The Carlson Rezidor Hotel Group is headquartered in Minneapolis, and Brussels, Belgium.

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