Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 335

Posts Tagged ‘cars’

A home away from home

Posted by fidest press agency su venerdì, 3 Maggio 2019

Cars of the future will be fully automated, transforming drivers into passengers – people who are no longer occupied with paying attention to the road, and who may have the desire or even the need to divert themselves with other activities. With vehicles steering, accelerating and braking entirely by themselves, drivers are freed up to admire their surroundings in a whole new way through the windshield display, or simply dim the windows and settle back to watch a movie. The car’s interior has been transformed into an office or living room. Sebastian Stegmüller, researcher at Fraunhofer IAO, is familiar with the scenarios and believes they could become a reality in just a few years. Together with his team, his job is to look at the various ideas that are emerging, and determine as quickly as possible which technologies, services and business models could catch on and which of them are unlikely to succeed in the marketplace.
To conduct their research, Stegmüller and his colleagues have joined forces with management consultancy McKinsey & Company. Through the Mobility, Experience and Technology Lab, or MXT for short, the two partners are establishing a network that endeavors to bring the future of autonomous driving to life. This includes analyzing trends to support businesses in making decisions on innovation projects. “Our job is to pick out the most promising ideas at the beginning of the innovation lifecycle, even before product development has begun,” explains Stegmüller. In that way, the collaboration partners are doing their part to respond to the overwhelming wave of potential new innovations presented by the next big trends in the automotive industry: automation, vehicle connectivity and electrification, as well as new mobility services. “Business will have to reposition itself to respond to the digital transformation, but this also offers the opportunity for whole new mobility services and driving experiences,” says Stegmüller, who heads the Mobility Innovation department. One solution, for instance, envisages voice-assisted services that draw on artificial intelligence, with car windshields turning into multifunctional displays. “Imagine, for instance, that the ticketing service popped up on the display while you were driving past the opera house. You’d be able to book your Aida tickets while you were driving by,” says Dr. Tobias Schneiderbauer, Project Manager at McKinsey & Company.
At the heart of this initiative to pursue the most promising ideas is Fraunhofer IAO’s Mobility Innovation Lab in Stuttgart. This modern research facility for prototyping and creative workshops already provides an insight into the mobility of tomorrow, featuring, for instance, a converted vehicle that interacts with pedestrians; an electric three-wheel scooter that hints at the future of sustainable inner-city mobility; and a futuristic car cockpit complete with modular dashboard, windows made of switchable glass, reclining seats, fold-out tables and a pull-out monitor – a glimpse into the cockpit of the future and how it might interact with future on-board electronics and services such as language learning, pizza delivery or personalized entertainment.Through their research, the partners in the innovation network are creating a founded basis for lucrative business models and technologies. This targets not only automotive manufacturers and suppliers, but companies from the entertainment and IT sectors as well. The partners have also taken care to bring on board businesses, municipalities and other stakeholders who support and enrich the network with their particular expertise. The network remains open to any companies wishing to be involved with the MXT Lab.One of the key roles of the MXT Lab is to carry out user studies, providing a first indicator of the viability of potential innovation opportunities. In one of the first such studies, the partners investigated whether the time freed up by autonomous driving might be suited to language learning. On top of a quantitative online survey conducted in Germany, China and the U.S., the researchers also set up an experiment at the lab to gather qualitative user feedback. The goal was to assess the underlying demand for these sorts of services as well as the attractiveness of various technical solutions and driving-related applications. This information allows the researchers to draw conclusions that can then be fed into the automation of the driving experience in the future and the way that these vehicles are designed. (by Fraunhofer Institute for Industrial Engineering IAOFraunhofer Institute for Industrial Engineering IAO)

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Virtual Cockpit in Cars Edges Closer to Reality as Hybrid Instrument Clusters Are Set to be the Standard Beyond 2020

Posted by fidest press agency su mercoledì, 2 settembre 2015

londonLONDON – Modernisation efforts are sweeping through the instrument cluster (IC) space as automakers in North America and Europe strive to provide consumers with a unique driving experience. Analogue gauges in cars will become obsolete by 2021, giving way to hybrid and fully digital ICs with flexible designs that facilitate personalisation. Next-generation ICs will feature customisable dials and advanced liquid-crystal-display (LCD) quantum dot displays containing detailed, relevant information. Original equipment manufacturers (OEMs) and tier I suppliers are also working on integrating the centre stack into the IC, thus displaying all necessary data in the driver’s line of sight and reducing distraction. New analysis from Frost & Sullivan, Rise of Virtual Cockpits in Cars (, finds that the IC market in North America and Europe is expected to clock a compound annual growth rate (CAGR) of 2.2 percent from 2014 to 2021, with digital IC expected to reach a CAGR of approx. 26 percent by 2021. While the “virtual cockpit” will be limited to premium-segment vehicles, fully digital clusters that will be standard in about 20 percent of cars will also be offered as an option on medium-segment cars. “Hybrid ICs, which include both analogue and digital components, will become a standard feature in most vehicle segments and platforms post 2017,” said Frost & Sullivan Automotive and Transportation Senior Research Analyst Ramnath Eswaravadivoo. “Hybrid ICs will continue to grow popular as the decreasing prices of graphic processors and control units make the integration of 3D graphics into hybrid ICs feasible.” The falling costs of LCD panels and related electronics are turning fully digital ICs into an affordable alternative too. Low- and medium-end OEMs prefer digital clusters that lower distraction by displaying only the information that the driver currently requires. Moreover, digital ICs can dynamically change the information shown as the driver shifts from one mode to another, and OEMs can add new functionalities into a digital cluster by merely changing the software. With digital ICs gaining traction, the need for software tooling is also heating up. However, the increasing instances of software failures could slow down adoption in North America and Europe.
“Constant software upgrades will be crucial to improve customer retention,” observed Eswaravadivoo. “In addition, as the use of software drastically goes up, OEMs must expand their services and collaborate closely with technology enablers to manage the issue of cybersecurity.” Nevertheless, the advantages of fully digital ICs far outweigh the challenges, and OEMs are working to capitalise on all the benefits that the technology can offer.

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Consumers Switch to Subcompact Cars in Russia

Posted by fidest press agency su mercoledì, 26 novembre 2014

londonLondon.  Russia will emerge as a top automotive market in Europe as consumers in the country are beginning to place emphasis on driving dynamics and are willing to pay more for advanced driveline technology features. Government initiatives – such as subsidies, scrappage schemes, and customs duty exemptions for original equipment manufacturers (OEMs) that match localisation criteria – will further quicken growth in the Russian automotive industry. New analysis from Frost & Sullivan,Executive Outlook of Developments in the Russian Automotive Industry, finds that sale volumes for passenger and light commercial vehicles are projected to cross 3 million units by 2020. The subcompact segment will account for more than 40 percent of light vehicles sales in this period.
“Customer preference for smaller, fuel-efficient cars will push the subcompact and crossover vehicle segment to grow the fastest,” says Frost & Sullivan Automotive and Transportation Consulting Analyst Anna Ozdelen. “Russian consumers also place higher importance on features related to powertrain and ride quality than those in the United Kingdom, France, and Germany.” Further, low vehicle density and an aging fleet of cars in the country will add to the demand for new vehicles. In fact, OEMs such as Renault-Nissan will penetrate further into the subcompact and SUVs segments. The scrappage scheme introduced this year is boosting subcompact sales too. The low saturation levels in Russia compared with the United Kingdom, France, and Germany have helped with continued growth. However, this demand will be tempered by geopolitical tensions in Ukraine, sanctions imposed on Russia by other countries, a deteriorating economic situation undermining consumer confidence, and market saturation in big cities. Vehicle manufacturers must turn their attention to small cities such as Nizhny Novgorod, Chelyabinsk, Rostov-on-Don and Kazan that will offer better opportunities. “Russia will also be a key market for in-vehicle infotainment and telematics systems,” notes Ozdelen.“Vendors can capitalise on consumers’ penchant for high quality and value packages to make inroads in the country’s automotive market.” Executive Outlook of Developments in the Russian Automotive Industryis a Market Insight that is part of the Automotive & Transportation ( Growth Partnership Service programme. The Insight aims to understand the Russian automotive market and develop a market forecast. The study examines changing consumer preferences as the country navigates through political crises and an economic slowdown.

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Why planning and execution are key to Ragsdale succeeding in naseba seven challenge

Posted by fidest press agency su domenica, 27 novembre 2011

Headquarters of ADMA-OPCO (Abu Dhabi Marine Op...

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Umm Al Quwain. With two iron-distance triathlons out of seven behind him, today Scott Ragsdale is in Umm Al Quwain – the least populated of the United Arab Emirates – for day three of naseba seven. The challenge has received support from Government bodies including UAE General Authority of Youth and Sports Welfare, Abu Dhabi Municipality and Abu Dhabi Sports Council – and during his swim this morning, Scott was under the watchful eye of a large UAE Government coastguard vessel.So given that he wakes up while it is still dark, is swimming by daybreak, cycling in the midday heat and running by nightfall; what is it like to spend a day with Scott during his naseba seven challenge? With a strict routine devised by his coach Mario Huys, he is up at 5.30am in preparation for starting the swimming-leg of the triathlon by 7.00am. Before he hits the water, Scott devours a breakfast consisting of muesli with warm milk, toast with syrup, energy bars and coffee. In fact, during the whole day’s activity he’ll put away between 9,000 and 11,000 calories together with at least seven litres of water. All of this with extremely limited opportunities to stop for a ‘bathroom break’ during what could potentially be a period of 15 hours.Food and liquid intake has to be meticulously planned to ensure he is eating and drinking at the optimum times – and is overseen by coach Huys. This is particularly crucial given that despite the fact it is November, the UAE is still experiencing temperatures of in excess of 30 degrees. There is no stopping either – with everything being consumed on the move.Following the swim, Scott must cycle for 180 km along the UAE roads whilst confronting and negotiating everyday traffic, as well as some indifferent quality of road surface. Understandably it was just not feasible to close specific roads on each route of the seven-day challenge, and so from the morning rush hour and through the lunchtime heat he is on the road while all manner of vehicles are overtaking him.It is a similar situation for his run. Ragsdale could be on foot for up to six hours whilst people eager to get home after a day’s work are speeding past him. Despite having a motorcade consisting of three cars and a motorcycle, he is still exposed to the hindrance of the daily traffic. He must also cope with the dusty conditions and pounding of joints on the hard Emirati asphalt – this just a few months after a knee operation and following a spectacular crash during training on October 31st. Scott’s days end with an ice bath to stem the wear and tear of muscles, coupled with a massage if necessary. He finally has the opportunity to eat properly and spend time with his family around 10.00pm – with his wife and two daughters supporting him all the way.

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Research on Applications for Cars in Europe

Posted by fidest press agency su venerdì, 3 dicembre 2010

London. Recent developments in car applications for mobile platforms have led to the belief that the applications are the next big money spinner in the infotainment market. However, being priced for free, the applications act rather as marketing messengers than revenue generators. Frost & Sullivan’s recent consumer survey on infotainment, applications and HMI in Europe reveals that navigation as an application inside car and videos and games outside car are the most popular smartphone applications. Customers are highly aware of car related applications but use them less then an hour daily and expect them to be included at no cost. The Frost & Sullivan survey conclusions will be presented during an upcoming Analyst Briefing on Applications for Cars in Europe taking place on Wednesday, 1 December 2010, at 15.00 GMT. The survey was conducted across Italy, UK, Germany and France, with 1900 consumers interviewed. Praveen Chandrasekar, Program Manager for Telematics and Electric Vehicles Research, will discuss consumer perceptions and willingness to pay for apps, HMI concepts like Terminal mode and even EV related apps. Frost & Sullivan research results reveal that 50% of the total number of interviewees is interested in a solution like the Nokia Terminal mode and are ready to pay an incremental amount of close to €320 for the same. Additionally, 43% of the consumers who showed interest in a terminal mode type solution want this feature to be standard in the car. Also the survey results also clearly show that 2 areas where vehicle manufacturers and suppliers can create a revenue model are these smartphone interface solutions and apps that aid in enhancing the overall driving experience.
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit

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