Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 330

Posts Tagged ‘Cosmetics’

Nestlé claims recyclable packaging breakthrough

Posted by fidest press agency su sabato, 6 luglio 2019

Single-use plastic packets for food and cosmetics are one of the main contributors to plastic waste in landfills and in oceans. Around 40 per cent of all plastic that is produced is used for packaging, and the World Economic Forum estimates that 95 per cent of this is not recycled after its initial use.Major manufacturers and retailers of consumer goods are under pressure to take responsibility for the packaging of their products; Nestlé has pledged to make all of its packaging recyclable or reusable by 2025. More than 400 consumer goods and packaging companies have signed up to a global commitment to move towards a “New Plastics Economy”, established by the Ellen MacArthur Foundation.However, simply making products recyclable is only part of the challenge, as global recycling systems are currently not sufficiently developed to be able to absorb the sheer quantity of waste that is being produced.Patrice Bula, Head of Strategic Business Units, Marketing and Sales at Nestlé, said: “Consumers are looking for more natural and sustainable options when they choose a snack, both in terms of ingredients and packaging.” Nestlé’s new packaging will be deployed with the company’s YES! snack bars, and will be available in 13 European countries. The European Union has been discussing a ban on single use plastics, while several member states have already begun the process of phasing them out over the next few decades. (font:, signed by:; global initiative 133 Cecil Street Keck Seng Tower #17-02A Singapore 069535)

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The Danish Coop Bans Fluorinated Compounds in All Cosmetics

Posted by fidest press agency su mercoledì, 13 marzo 2019

Fluorinated compounds also known as PFAS (Per- and polyfluoroalkyl substances) are suspected of affecting humans, animals and the environment. Several of the substances have been associated with cancer, endocrine disruption, obesity, increased risk of miscarriage, weakened immune system, and inhibited growth in foetuses. Leading scientists around the world are concerned and have long been demanding tighter legislation to restrict the use of PFAS.“Cosmetics are products that come into direct contact with your skin and which contain substances from the highly criticized group of fluorinated substances, the PFAS. Research shows that these substances can negatively affect our health and the environment. They are also extremely slowly degraded and therefore accumulate in the environment. We should not be using these fluorine substances in everyday products when it is fully possible to produce quality products without” says Quality Manager Malene Teller Blume, Coop Denmark.
Consequently, Coop informed all its suppliers this week that all purchases of cosmetic products containing fluorinated substances will be discontinued with immediate effect, even those from international brands. As a result all such affected products are phased out by September 9th 2019.“It is on the basis of a precautionary principle that we now prohibit PFAS in all cosmetics and care products including existing branded products. We have a great focus on protecting our customers from exposure to chemical substances that can contribute to a harmful cocktail effect. By taking the lead, we hope that the entire international beauty industry can be encouraged to find better alternatives” says Malene Teller Blume.Coop Denmark is one of Denmark’s largest retailers of fast moving consumer goods. Coop Denmark operate the retail chains Kvickly, SuperBrugsen, Dagli’Brugsen, the webshop and the subsidiaries fakta A/S and Irma A/S. Together with the co-operative societies Coop have an annual turnover of approximately DKK 50 billion and 1,050 stores all over Denmark. We have approximately 36,000 employees in total.

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NoMakeupSelfie Fails to Stall Soaring Cosmetics Brand Values

Posted by fidest press agency su venerdì, 4 aprile 2014

cosmeticiThe Brand Finance Cosmetics 50, released today, is an annual study conducted by leading brand valuation consultancy Brand Finance. The World’s biggest cosmetics brands are put to the test and evaluated to determine which are the most powerful and most valuable.
The total brand value of the World’s top 50 cosmetics brands is up from $101.5 billion in 2013 to $106.2 billion this year. The #NoMakeupSelfie trend has succeeded in raising thousands for charity but it seems that despite the involvement of thousands of people and dozens of celebrities, makeup sales haven’t suffered as a result.L’Oreal, which tops Brand Finance’s list, is the world’s only $10 billion cosmetics brand. Its value is up 24%, growing from $8.7bn last year to $10.8bn in 2014. L’Oreal’s growing brand value is in line with its strong business performance. The company’s enterprise value was up from $26.2bn to $37.6bn. Brand Finance Chief Executive David Haigh comments “The key to L’Oreal’s success is its unrivalled marketing focus and investment. Its marketing graduates, drawn from the world’s top universities, are well trained and well resourced. With the perfectly constructed and enduring ‘you’re worth it’ slogan, L’Oreal has pulled off the trick of simultaneously capturing the mass market while maintaining an air of exclusivity.” L’Oreal is the only cosmetics brand, and one of only 11 brands from any sector (including Google, Ferrari, Rolex and Hermes) to have been awarded a AAA+ brand rating. The brand rating is a benchmark of the strength and future potential of the brand, confirming L’Oreal’s brand power.Second on the list is America’s most valuable cosmetics brand Avon, which has staged a remarkable recovery. A drop in sales and bribery allegations in China had seen brand value fall 35% between 2012 and 2013. However CEO Sheri McCoy’s robust approach, creating $400m savings at the expense of 1,500 staff, has seen the beginnings of a turnaround. Brand value is up 24% to $6.84 billion while the brand has been strengthened, and has been upgraded by Brand Finance from AA to AA+.American and French brands dominate the list, together accounting for over two thirds of the total brand value. Germany’s most valuable brand is Nivea, which has a brand value of $6.1bn, putting it 4th worldwide. 5th on the list is Dove ($5.9bn), the UK’s top Cosmetics brand. Japan’s Shiseido ($2.5bn), Brazil’s Natura ($2.5bn) and South Korea’s Sulwhasoo ($439m) also make the list.Cover Girl is the highest new entry, with a brand value of $1.24bn. Recent celebrity endorsements include Katy Perry, P!nk and Janelle Monae. The Capitol Collection, a recent tie in with the film ‘The Hunger Games: Catching Fire’, has further strengthened Cover Girl’s appeal to younger consumers. Other new entrants include Max Factor, Sunsilk and Old Spice. David Haigh continues, “Perceptions of the Old Spice brand have been transformed in the last few years, almost entirely thanks to the advertising phenomenon that is ‘The Man Your Man Could Smell Like’. From being regarded with, at best, affectionate nostalgia, Old Spice is now one of the most highly sought after men’s grooming brands.”

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Age Before Beauty – Could you Star in Illamasqua’s Next Campaign?

Posted by fidest press agency su sabato, 28 aprile 2012

London, (PRNewswire) Illamasqua the independent British beauty brand like to break the rules. This time they’re breaking the unspoken prejudice of age, not just in cosmetics but society in general.
Joseph Corrė -Illamasqua Joint MD “Why should it be the case that you hit 40 and morph into a dull, boring version of your original self? Bombarded by products to hide your age rather than celebrate your experience and vitality.” Illamasqua are looking for beauty without limits – age limits, beauty has no sell-by date. That’s why Illamasqua’s new AW2012 campaign will feature people of all ages. If you’re someone who never lets age define you, or you know someone who fits that description, Illamasqua want to encourage you to nominate your mothers, aunts, grandmothers or any strong person in your life to be part of their next campaign in a glamorous beauty shoot celebrating all ages and diversities. As well as individuals, we are looking for pairs – from mothers and daughters to nieces and aunties, to grandmothers and grandsons. The combinations are endless.
In return, all those featured in the campaign receive £500, a new Illamasqua make-up kit worth £500 and a framed photo of yourself like you’ve never looked like before.

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