Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 220

Posts Tagged ‘marketing’

Un sito per il delivery gratuito per tutti i ristoratori, grazie a Marketing01

Posted by fidest press agency su lunedì, 4 maggio 2020

Oggi per l’Italia inizia la Fase 2. Tra le novità, c’è la possibilità per ristoratori e pizzerie di ripristinare (o avviare) il servizio da asporto, sempre nel rispetto del distanziamento sociale. Ristoranti e pizzerie sono chiusi da circa 2 mesi, ma per la riapertura dovranno attendere ancora fino al 18 maggio e, anche in quel caso, i parametri da rispettare saranno rigidi e difficilmente attuabili in alcuni locali.Per centinaia di migliaia di ristoratori il delivery e l’asporto saranno ancora per molto tempo l’unica fonte di guadagno, ma, purtroppo, non tutti erano già organizzati per proporre il proprio cibo anche così. In molti non hanno un proprio servizio di consegne, né la possibilità di effettuare e pagare gli ordini dal proprio sito. Alcuni si sono rivolti alle apposite app, ma questa soluzione non è attuabile per tutti. Alcune zone d’Italia, infatti, non sono coperte da questi servizi, e quindi non possono essere prese in considerazione. Vi sono poi ristoranti, come le trattorie, Che non possono permettersi di pagare un fee così alto per questo servizio, che può essere anche del 20% dello scontrino, poiché finirebbero con il rinunciare ad ogni guadagno.
In supporto della categoria, ha deciso di intervenire Marketing01, azienda Google Partner Premier con numerose certificazioni prestigiose, che opera nel settore del Web Marketing. L’azienda si offre di realizzare per i ristoranti che ne faranno domanda un mini-sito e-commerce, per consentire ai clienti di consultare il menù, effettuare gli ordini e pagare online. Il sito sarà completamente gratuito per tutta la durata dell’emergenza, per aiutare il ristoratore a superare la crisi causata dalla pandemia. Al termine di questo periodo, le imprenditore valuterà se proseguire il servizio a pagamento o chiuderlo.

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Almirall announces EMA acceptance for filing of Marketing Authorization Application (MAA) for tirbanibulin in actinic keratosis

Posted by fidest press agency su mercoledì, 4 marzo 2020

Almirall, S.A. (ALM) today announced that the European Medicines Agency’s (EMA) has accepted the filing of the Marketing Authorization Application (MAA) for tirbanibulin, also known as ALM14789, for the treatment of actinic keratosis.
Actinic keratosis is a common skin condition that is induced through ultra-violet light damage, resulting in patches of thick, scaly, or crusty skin. Left untreated, there is a risk that the lesions can progress to squamous cell carcinoma and therefore, should be treated by a dermatologist.“If approved by the EMA, tirbanibulin could be an important step towards significantly improved treatment of actinic keratosis both in Europe, as it has the potential to provide a marked improvement of the quality of life for patients suffering from this disease. Almirall’s commitment to unmet needs in dermatology, in partnership with Athenex’s expertise in drug development in this space, will significantly transform the approach towards this disease”, commented Volker Koscielny, MD, Chief Medical Officer of Almirall.
EMA filing is based on the analysis of two Phase III studies (KX01-AK-003 and KX01-AK-004) that evaluated the efficacy and safety of tirbanibulin ointment 1% (10 mg/g) in adults with actinic keratosis on the face or scalp. Tirbanibulin met the primary endpoint of complete clearance of actinic keratosis lesions at day 57 within the face or scalp treatment areas, each study achieving statistical significance (p<0.0001) on this endpoint. Almirall and Athenex, Inc. (NASDAQ: ATNX) entered into a strategic partnership in December 2017 to further develop and commercialize KX2-391 for the treatment of actinic keratosis and other skin conditions in the United States and Europe, including Russia. Athenex is responsible for conducting all preclinical and clinical studies up to first FDA approval. Almirall will employ its expertise to support the development in Europe and also to commercialize the product in the licensed territories. It is estimated that peak sales of tirbanibulin will be in excess of €250 million.

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Il primo libro italiano sull’Education Marketing

Posted by fidest press agency su martedì, 11 febbraio 2020

Education Marketing Italia è orgogliosa di comunicare l’uscita del volume Education Marketing – Strategie e strumenti per comunicare il valore nel mondo dell’istruzione, edito dalla McGraw-Hill Education: si tratta del primo libro di Valeria Alinei, nostra collaboratrice e redattrice.Per anni, tale collaborazione ci ha portato ad impegnarci per la divulgazione e il dibattito – attraverso il nostro blog – sull’Education Marketing in Italia, cioè di marketing e comunicazione per enti formativi, scuole ed Università. Abbiamo visto Valeria prendere la laurea magistrale, essere premiata dall’AICUN (Associazione Italiana dei Comunicatori d’Università) durante il Forum 2018 e pubblicare il suo primo libro sull’argomento.Si tratta del primo testo in italiano che tratta un approccio volto a promuovere l’istruzione in modo efficace sul mercato e nei confronti degli studenti. “Il fine è dare impulso al miglioramento delle realtà accademiche, partendo dall’osservazione delle dinamiche del mercato, con l’obiettivo di incrementare la soddisfazione degli studenti, dei docenti e di tutte le figure che lavorano o interagiscono all’interno del settore”, si legge nel testo.Il volume – quale testo base di Education Marketing – si rivolge sia agli addetti ai lavori (dirigenti scolastici, Rettori, docenti, imprenditori della formazione), sia a tutti i professionisti e studenti di marketing interessati ad una prospettiva moderna e innovativa sul mondo dell’educazione. – spiega l’autrice.

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Campaign Monitor’s Newest Report Shows Email Marketing Engagement Grew in 2019

Posted by fidest press agency su domenica, 5 gennaio 2020

Campaign Monitor—a provider of powerful yet approachable email marketing software—today released its annual global email marketing benchmarks report providing marketers with insights into industry averages and empowering them to build a data-backed strategy. The report was developed after analyzing billions of emails sent globally using the Campaign Monitor platform. “Marketing has evolved to become a data-driven discipline, and marketers need to actively measure the effectiveness of their campaigns and programs,” said Lane Harbin, director of marketing at Campaign Monitor. “Campaign Monitor’s annual global email marketing benchmarks report gives marketers a resource to see how their performance stacks up globally and within their industry in key areas, such as email open, click-through, click-to-open, unsubscribe and bounce rates. Savvy marketers can use this information to quickly double down on areas where they are excelling and determine where they need to make improvements in 2020.”

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DWCC Expands its Market Presence in Asia Pacific with the Acquisition of Hot Source Marketing

Posted by fidest press agency su sabato, 14 dicembre 2019

DWCC Ltd. today announced the acquisition of Hot Source Marketing in a move which will further accelerate their growth in the rapidly developing Asia Pacific enterprise cloud market.Having worked together as partners for more than 6 years, DWCC are bringing Hot Source Marketing’s local market experience into their organisation with the creation of DWCC’s new Australian entity.“DWCC have been engaged in the APAC enterprise market for several years,” said Craig Hooper, Managing Director of DWCC, “the maturing of Enterprise cloud providers in the region has driven a 50% year on year growth of the cloud and DevOps markets. The demand for our in-region sales enablement services is increasing, as such we needed to secure and integrate the best talent available. Andy and his team built a great company with deep regional connections and over the course of our extended relationship we have developed great cultural synergies, bringing them into the DWCC family was an easy decision to make.”

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Al via i primi corsi in Education Marketing accreditati MIUR

Posted by fidest press agency su sabato, 16 novembre 2019

Milano La prossima edizione del corso “Comunicazione strategica per le scuole” si terrà il 28 novembre alle ore 15 a Milano. Per la prima volta in Italia, grazie alla collaborazione tra Education Marketing Italia e Oppi, nascono i corsi di formazione per docenti e dirigenti scolastici che trattano tematiche di marketing e comunicazione legate all’ambito scolastico e formativo.Finora, nella vasta offerta formativa per insegnanti presente sul mercato, si è posta grande attenzione a tematiche di natura didattica, senza prendere in considerazione l’utilità di corsi che aiutassero le scuole a comunicare al meglio e in maniera strategica la propria offerta sul territorio. Con questo obiettivo sono nati i corsi di formazione erogati in collaborazione con Oppi, ente certificato MIUR, pensati appositamente per le scuole che vogliano migliorare la propria promozione ed orientamento in entrata.Education Marketing Italia e Oppi hanno attivato i primi due corsi di comunicazione e marketing: “Organizzare Open Day Efficaci” e “Comunicazione Strategica per le scuole”. Ciascun corso è valido per l’obbligo formativo ed ha una durata di 4 ore. Trattandosi di formazione accreditata, i corsi si possono acquistare sia come Istituto Scolastico sia utilizzando la Carta del Docente.Education Marketing Italia propone due modalità di partecipazione ai corsi: la prima è on-demand, direttamente nella scuola che richiede il corso, attraverso una soluzione personalizzata sulle esigenze della scuola stessa; la seconda modalità è partecipando ai corsi che periodicamente Education Marketing Italia programmerà in diverse location sul territorio italiano.

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Talend annuncia la nomina di Lauren Vaccarello a Chief Marketing Officer

Posted by fidest press agency su venerdì, 30 agosto 2019

Talend (NASDAQ: TLND), leader globale nell’integrazione e integrità dei dati in cloud, ha nominato Lauren Vaccarello a Chief Marketing Officer.Vaccarello porta in Talend una significativa esperienza marketing nel settore SaaS e vanta una riconosciuta capacità nel sostenere la crescita del business di alcune delle aziende SaaS in più rapida espansione della Silicon Valley grazie all’attivazione di moderne campagne di marketing digitale, branding e di demand generation. La sua nomina di Vaccarello arriva in un contesto di rapida evoluzione del business di Talend basato sull’offerta in cloud. Le soluzioni SaaS messe a disposizione da Talend Cloud rappresentano il 36% dei risultati finanziari raggiunti nel primo trimestre del 2019 e crescono di oltre il 100% su base annua per undici trimestri consecutivi. Vaccarello sarà responsabile di guidare l’organizzazione di marketing dell’azienda e la strategia di branding.
Talend (Nasdaq: TLND) leader nelle soluzioni di integrazione e integrità dei dati in cloud, consente la trasformazione digitale delle aziende offrendo dati affidabili in sintonia col proprio business.

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Marketing Application for Filgotinib for the Treatment of Rheumatoid Arthritis

Posted by fidest press agency su lunedì, 19 agosto 2019

Gilead Sciences, Inc. (NASDAQ: GILD) and Galapagos NV (Euronext & NASDAQ: GLPG) today announced that the Marketing Authorization Application (MAA) for filgotinib, an investigational, oral, selective JAK1 inhibitor, for the treatment of adults with rheumatoid arthritis (RA) has been validated and is now under evaluation by the European Medicines Agency (EMA).“We are excited about the validation of this application which is an important milestone in our ongoing work to improve the lives of people living with rheumatoid arthritis and other inflammatory conditions,” said John Sundy, MD, PhD, Senior Vice President, Inflammation and Respiratory Diseases, Gilead Sciences.The MAA for filgotinib is supported by 24-week data from the Phase 3 FINCH clinical trials in which once-daily treatment with filgotinib achieved improvements in clinical signs and symptoms, achievement of low disease activity and remission, and inhibition of structural damage for different sub-populations of patients living with RA. Across the FINCH program, safety data were consistent with previously reported results.“We are very happy with the validation of the filgotinib MAA by the EMA, as this represents the latest step forward in our partnership with Gilead to bring filgotinib as a new treatment option to RA patients across Europe,” said Dr. Walid Abi-Saab, Chief Medical Officer at Galapagos.The filgotinib filing will be reviewed by the EMA under the centralized licensing procedure for all 28 member states of the European Union, as well as Norway, Iceland and Liechtenstein. In early July, Gilead announced plans to submit a New Drug Application (NDA) for filgotinib for the treatment of RA in the United States before the end of the year.Filgotinib is an investigational agent and is not approved anywhere globally. Its efficacy and safety have not been established by any regulatory authorities.

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SatuitCRM Expands E-Marketing Partners and Adds Additional Security Measures

Posted by fidest press agency su venerdì, 26 luglio 2019

We are pleased to announce our latest upgrade of SatuitCRM. The release includes many upgrades and new features for our CRM clients, such as integration with SharpSpring®, and a trusted IP system for our two-step verification security process.Our integration with SharpSpring adds yet another powerful e-marketing automation tool to our client’s repertoire, allowing them to use our familiar SatuitCRM interface to create, modify, and keep track of complicated mailing lists such as press releases, newsletters, marketing campaigns, and to make use of the powerful marketing automation capabilities. We will further enhance the integration in a later release to track lead score for contacts.
At Satuit Technologies, we understand that providing a tool that is as easy to use as it is effective is of the utmost importance. With this release, we have upgraded the CRM with a variety of quality-of-life changes that make it easier to use. Our Default Home Page upgrade now gives all users without an existing home page an easy to customize default, which displays recent items and activities, and upcoming tasks and appointments. We have added a trusted IP option to our Two-Step Verification, allowing users to avoid the additional security as long as they are accessing the CRM from a trusted IP address.

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ULTOMIRIS® (ravulizumab) Receives Marketing Authorization from European Commission for Adults with Paroxysmal Nocturnal Hemoglobinuria

Posted by fidest press agency su venerdì, 5 luglio 2019

Alexion Pharmaceuticals, Inc. (NASDAQ:ALXN) today announced that the European Commission has approved ULTOMIRIS® (ravulizumab) — the first and only long-acting C5 complement inhibitor administered every eight weeks — for the treatment of adult patients with paroxysmal nocturnal hemoglobinuria (PNH) with hemolysis with clinical symptoms indicative of high disease activity, and also for adult patients who are clinically stable after having been treated with SOLIRIS® (eculizumab) for at least the past six months.1
PNH is an ultra-rare and severe disease that, when left untreated, may cause a wide range of debilitating symptoms and complications, including thrombosis. Thrombosis occurs when a blood clot presents inside a blood vessel and slows or blocks the flow of blood through the circulatory system. Serious cases of thrombosis can occur throughout the body and result in organ damage, stroke, heart attack, and potentially premature death.2-9
PNH can strike men and women of all races, backgrounds and ages without warning, with an average age of onset in the early 30s.3,10 PNH often goes unrecognized, with delays in diagnosis ranging from one to more than five years.
The European Commission approval is based on comprehensive results from two Phase 3 studies, which were recently published in Blood and represent the largest Phase 3 program ever conducted in PNH.1,12,13 In these studies, which included more than 440 patients who had either never been treated with a complement inhibitor before,14 or who had been stable on SOLIRIS,15 the efficacy of ULTOMIRIS administered every eight weeks was non-inferior to the efficacy of SOLIRIS administered every two weeks on all 11 primary and secondary endpoints. The safety profile of ULTOMIRIS was similar to that of SOLIRIS. Additional data showed that ULTOMIRIS provided immediate and complete C5 inhibition that was sustained for eight weeks between doses,14 and that ULTOMIRIS eliminated breakthrough hemolysis associated with incomplete C5 inhibition.15 The entire clinical development program for ULTOMIRIS in PNH to date represents more than 800 patient years of experience.

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Sittercity Deepens Marketing, Board Leadership

Posted by fidest press agency su venerdì, 17 maggio 2019

Sittercity has added two key members to its leadership team, further deepening the online platform’s ability to make child care finally work for millions of families and caregivers. Elizabeth Harz, Sittercity CEO, announced today that Sachin Gadhvi, previously of Cars.com, has joined Sittercity as its new Head of Marketing, and global tech veteran Peter Harrison, has joined its Board of Directors.”We are extremely fortunate to have both Peter and Sachin join us at this time in Sittercity’s evolution,” said Harz. “Both have deep marketplace and on-demand experience, operating discipline, and track records of success in leading and empowering diverse and inclusive teams,” Harz said. “Peter is an accomplished operator with a passion for helping people find right-fit jobs, which is extremely helpful as we focus on connecting busy families with caregivers who love working with children. Sachin’s demonstrated results in marketplace marketing and his bold brand vision for Sittercity will accelerate us as we continue to reimagine the category that Sittercity created in 2001,” she said.Gadhvi, who most recently was vice president of growth marketing for Cars.com, brings extensive experience in developing and scaling marketing channels to drive sustainable growth in two-sided marketplaces. While at Cars.com, he was instrumental in reversing a decline in consumer traffic to achieve an all-time high of 22 million active car shoppers monthly. He also established Cars.com as the most-downloaded app in the category, driving the highest brand-awareness level in company history. “I am incredibly excited to join Sittercity,” said Gadhvi, a working parent, himself. “We have an amazing opportunity to make it easier than ever for families and sitters to connect, with new tools like search-by-availability and request-to-interview, especially as Millennials are becoming the first generation of digital native parents.”
Sittercity is a technology company on a mission to make child care finally work. We pioneered tech enabled child care in 2001, and we connect millions of parents with babysitters and nannies every year. Recently recognized as a 2018 Chicago Innovation Award winner and one of the best places to work by Crain’s and Built in Chicago, we are building a platform that is radically simplifying the way we find, book and pay for trusted care. Headquartered in Chicago, we serve families and caregivers nationwide.

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Pink Pearl PR Launches New Marketing Agency Fempreneur.com

Posted by fidest press agency su venerdì, 26 aprile 2019

Pink Pearl PR, a leader in the baby and kids’ product industry, announced today that it launched a new marketing agency, Fempreneur.com.The agency was created by Talia Beckett-Davis, Founder of Women in PR North America® and was designed to provide marketing and business training to female entrepreneurs.Under the new venture, there is training available in social media, marketing, public relations, events, business management and sales. Participants can attend the workshops from anywhere in the world as the materials are digital and accessible through a private programs site.There is also a 6-month coaching program available, designed to help female entrepreneurs save valuable time building a business. The next intake into the Fempreneur Business Coaching Program is on June 15, 2019.Participants will be provided with the tools they need to create a memorable brand – brand messaging templates, brand story exercises, media kit samples, key dates for PR program planning, interview checklists, pitch templates, interview examples, PR coverage tools and social media tools.Investing in your own expertise or your team can strengthen your current marketing efforts and bring enormous benefits to your business.

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GarageExperts Partners with Target Data for People-Based Marketing Solution

Posted by fidest press agency su lunedì, 25 marzo 2019

Target Data, a leader in people-based marketing, announces that GarageExperts, a quality garage enhancement solutions company, is deploying Target Data’s people-based marketing solution to leverage their customer data to engage with their best customers and prospects.
GarageExperts specializes in custom garage cabinets, epoxy garage flooring and organizational products. Target Data will be responsible for implementing a people-based, data-driven marketing approach across both online and offline channels at the corporate and individual franchise levels. Target Data’s Marketing Intelligence Platform will utilize GarageExperts’ customer data to target specific people, not broad-based audiences or segments.“GarageExperts is the largest epoxy flooring company in the United States. We are excited to help them continue to grow. GarageExperts’ franchisees now have an incredible competitive advantage. We are using their customer data to drive highly targeted media execution in a true omni-channel fashion. Our people-based solution will allow all campaigns to be more efficient and we will be able to tie all media spend to revenue. This is a game changer,” said Ross Shelleman, CEO of Target Data.Target Data’s solution will drive GarageExperts’ corporate marketing strategy and individualized programs for their franchise owners. Media execution spans across Paid Search, Paid Social, Direct Mail, Programmatic Digital and soon Connected TV.
“I had worked with Target Data in the past, so bringing them to GarageExperts was an easy decision. The competitive advantage franchise organizations have when they adopt a people-based solution is incredible. Our marketing strategy now rivals companies three times our size. The ability to target individuals and measure everything against revenue is so powerful,” said GarageExperts’ Franchise Director, Alfredo Miro.

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Free blood type tattoos to blood donors in Finland

Posted by fidest press agency su venerdì, 22 marzo 2019

The Finnish Red Cross Blood Service offers free blood type tattoos to blood donors. The campaign raises interest towards blood donation and dismantles antiquated misconceptions around tattoos and blood donation.Many assume that taking a tattoo will prevent you from donating blood. This isn’t true, in fact, there is only a four-month quarantine following a tattoo – only a month longer than the minimum donation cycle for women.Since the need for donated blood is constant, and every action encouraging blood donation counts, Finnish Red Cross Blood Service decided to do something that would catch the attention across the country: to offer free blood type tattoos to blood donors.“We need 800 donors on a daily basis to ensure that there is enough blood for those in need. To raise awareness towards blood donation and dismantle old taboos we decided to hold an event that allowed blood donors to be marked for life.”, says Anne Lind, Marketing Manager at the Finnish Red Cross Blood Service. “For us, the younger audience, especially young men, are a particularly difficult demographic to reach. The blood type tattoo campaign was a great way to connect with the new generation of donors in a way that genuinely spoke to them”, continues Lind.Finnish Red Cross Blood Service and Legacy Tattoo held an event on February 2nd where anyone who had donated blood could come and get a free tattoo that immortalized their blood type. Legacy Tattoo designed six custom designs for each blood type that people could freely choose from.“We saw this as an important event and message that we could stand behind. The stigmas around tattoos are luckily becoming old news and naturally we understand the importance that blood donation pays in the lives of hundreds of people every day”, says Sailor Andy aka Anton Holmberg of Legacy Tattoo. The blood type tattoo event gathered more interest than expected and had hundreds of people queuing up hours before the event. The tattoos have now become free to use, with any tattoo parlor in Finland being allowed to make them for anyone interested in being marked for life.The Finnish Red Cross Blood Service is an independent, not-for-profit organization within the Finnish Red Cross. They’re the only nationwide blood service provider in Finland. Their services comprise recruiting blood donors, organizing blood donation, collecting and testing the blood and producing cellular blood products for hospitals.

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Lavoro: ecco i profili marketing più ricercati nel 2019

Posted by fidest press agency su mercoledì, 6 febbraio 2019

Milano. Chi si occupa di selezione del personale nell’universo del marketing non ha potuto non notare, negli ultimi mesi, la presenza di due diverse e – a prima vista – contrapposte tendenze.Da una parte le aziende si stanno infatti mobilitando per reclutare degli esperti con competenze innovative nel campo del digital marketing, per adeguarsi nel modo più veloce possibile alle esigenze e ai comportamenti di una clientela sempre più digitale. Dall’altra, invece, molte aziende hanno iniziato a rivolgere i riflettori verso gli esperti di marketing a tutto tondo, capaci dunque di impostare delle strategie impeccabili sia online che offline.
Ma quali sono – e quali saranno – i ruoli maggiormente ricercati dalle aziende in questo 2019?«Soprattutto per quanto riguarda il versante del web marketing, c’è un costante crescendo dell’attenzione dedicata all’esperienza degli utenti.Ne consegue che un buon numero di aziende ha iniziato ad assumere, al fianco degli ormai classici Chief Digital Officers, i cosiddetti CXO, ovvero i Chief Experience Officers: il loro ruolo è quello di assicurarsi che i clienti abbiano un’esperienza positiva nel rapportarsi al brand, ai prodotti e ai servizi dell’azienda».Altro ruolo emergente nel campo del web marketing è il Digital Brand Manager, il quale, come suggerisce il nome, è responsabile della definizione e dell’implementazione della strategia online di branding aziendale: «per il Digital Brand Manager» specifica Adami «si parla dunque di compiti come la gestione della brand awareness e la supervisione della presenza online aziendale».
«Già durante la seconda metà del 2018 c’è stato un crescente interesse nei confronti del Chief Growth Officier, il quale in molte aziende sta di fatto assumendo la funzione del direttore di marketing».Rispetto al Chief Marketing Officier, il CGO vanta una visione più ampia, che travalica l’ufficio marketing: per aiutare l’azienda a raggiungere gli obiettivi commerciali prefissati, questo profilo è portato a supervisionare anche le vendite e il prodotto stesso.Altra figura più tradizionale che sta tornando in voga è poi quella del Product Marketing Manager, il quale – lontano dall’essere un profilo puramente digital – è il responsabile dello sviluppo strategico dei prodotti o servizi offerti dall’azienda.
«Le aziende stanno chiedendo ai responsabili marketing di alzare e di allargare lo sguardo, puntando più decisamente il timone verso la redditività» conclude l’head hunter Adami «ed è da qui che nasce l’esigenza di assumere profili più completi».

Posted in Economia/Economy/finance/business/technology, Welfare/ Environment | Contrassegnato da tag: , , | Leave a Comment »

La farmacia diventa sempre più digitale

Posted by fidest press agency su martedì, 16 ottobre 2018

Oggi l’eCommerce in Italia cresce sempre di più, in particolare quello di farmacia: nel 2017 ha segnato un aumento del 17% per un totale di 96 milioni di euro ed è prevista una crescita europea del 9,3% entro il 2021 per un totale di 13 miliardi di euro (Fonte: “Il mercato pharma: commento 2017 e prospettive 2018” dell’Associazione Italiana Sviluppo Marketing).
Farmakom e Qapla’ sono due società digitali nate con lo scopo di fornire soluzioni pratiche ed efficienti per chi gestisce un eCommerce, e che oggi hanno deciso di creare una partnership vantaggiosa per entrambe le parti.Farmakom (www.farmakom.it), nata nel 2016, ha sviluppato una soluzione eCommerce pensata appositamente per le farmacie, rispondendo alle specificità del settore: la vendita del farmaco online in Italia è stata liberalizzata solo nel 2015, presentando ai farmacisti sfide digitali alle quali molti di loro erano impreparati, così come era impreparato il mercato eCommerce, che proponeva loro piattaforme generiche, non calate nella realtà del settore.
Farmakom, lavorando spalla a spalla con farmacisti, ha saputo comprendere i loro bisogni e trovare una soluzione adatta a soddisfarli. Il nodo centrale era il consistente investimento di tempo richiesto dalla gestione dell’eCommerce, che è stato risolto con una piattaforma tecnologica che si integra automaticamente con i più diffusi gestionali per farmacia e banche dati del farmaco online, e fornisce tutte le referenze dei prodotti da banco in commercio, completi di descrizione e di immagini, evitando così al farmacista perdite di tempo nell’inserimento dati.La piattaforma ha registrato risultati più che positivi: 2,5 milioni di visite, 280.000 ordini, 160.000 clienti e un totale di 15 milioni di euro di transato tra tutti gli eCommerce attivi nei primi due anni.In un’era digitale in cui l’online influenza gli acquisti di milioni di italiani, capire i comportamenti degli utenti è fondamentale: chi visita un eCommerce Farmakom lascia dati su di sé, sui propri gusti, sulle proprie preferenze, sulle proprie abitudini d’acquisto; questi dati vengono raccolti ed elaborati tramite strumenti di Data Analysis, che li condensano in informazioni di facile fruizione, utili non solo al miglioramento della piattaforma tecnologica, ma anche a dare al farmacista indicazioni su come muoversi digitalmente per migliorare vendite e servizi.

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Unify creative workflows with getNEXT marketing suite

Posted by fidest press agency su sabato, 21 luglio 2018

Teams now organize marketing technology stacks with the launch of getNEXT, a marketing enablement platform for seamless content creation from idea to delivery. Invest more time producing dynamic, high-value content once that can be syndicated across media channels. Raise quality while reducing effort to stand out in today’s highly-competitive landscape.“Marketing teams need technology to do their jobs. At getNEXT, we use the same tools you do. We don’t replace your technology stack; we’re open, providing the hub of a marketing department or agency’s content creation workflows,” said Mark Leister, COO, getNEXT.Whether it’s publishing directly to a company’s CMS, building native app content, fueling campaigns or giving a company’s sales department exactly what it needs, getNEXT serves as the centralized marketing hub to get it done.“Marketing teams are often asked to do more with less. Even with the most robust martech stacks, lack of integration and poor ease of use can challenge the most experienced agency partners and marketing teams. Improved collaboration and efficiency are key – getNEXT delivers that and more in a single platform,” said Jim Chappelle, CRO, getNEXT.

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Jacobs & Clevenger Earns Nine Marketing Awards from Chicago Industry Association

Posted by fidest press agency su domenica, 24 giugno 2018

Jacobs & Clevenger (J&C) earned nine Tempo awards from the Chicago Association of Direct Marketing (CADM) on June 21 at the annual awards celebration dinner in Chicago. Honoring Chicago’s multi-channel response marketing community, the organization presented J&C with two first-place awards for campaigns the agency completed for Serta and HERE, as well as seven additional awards for projects with iPay, Humana, Consumers Energy and another with Serta.
CADM is Chicago’s longest-standing marketing association, boasting more than 60 years in operation. As a collaborative community for multichannel response marketers—including corporate marketers, marketing agencies and marketing service providers—CADM sparks ideas, business relationships and career growth. The Tempo Awards is a celebration of the latest, greatest work and individuals in Chicago, in all the new ways companies reach consumers to obtain real business results.“We sent in 10 submissions to CADM’s Tempo Awards and had nine of them place in the top three. That’s incredible,” said J&C’s CEO Ron Jacobs, who is a past president of CADM and was the organization’s 1998 Direct Marketer of the Year. “I have a remarkable team, and this achievement is a testament to their tenacity, marketing savvy, agility and creativity. I can’t thank them enough for their hard work and dedication to providing our clients measurable results that deliver profitable business outcomes.”

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Social Media Marketing e Digital Communication Days

Posted by fidest press agency su sabato, 26 maggio 2018

Si è conclusa la sesta edizione dei Social Media Marketing e Digital Communication Days, l’evento B2B dedicato ad aziende, professionisti, associazioni e PA, ospitato da Technology Hub presso la sede del MiCo a FieraMilanoCity. 1.000 persone, 900 aziende, 3 giorni, 40 relatori, 40 temi raccontati in 20 minuti + 10 minuti di discussione e confronto con il pubblico per un totale di 24 ore di interventi e oltre 1.000 persone coinvolte durante l’evento. ‘Forse l’edizione migliore degli ultimi 6 anni, un’attenzione e concentrazione del pubblico fino a sera, una platea eccezionale di professionisti che hanno ascoltato le situazioni reali di utilizzo del digitale da un panel di relatori di rilievo nazionale ed internazionale’ dichiara Andrea Albanese organizzatore dell’evento.Di grande attualità i temi proposti che hanno suscitato molto interesse e attenzione da parte dei presenti.Grande spazio dedicato a giornalismo con interventi di Ansa (Luigi Contu), Fanpage. It (Francesco Piccinini), AdnKronos (Federico Luperi), Il Fatto Quotidiano (Vincent Russo), sull’utilizzo dei Social e del Digital per informare combattendo le Fake News. Andrea Zapparoli Manzoni ha spiegato come sopravvivere nella cyberwar dei social media: gli utenti devono capire che non esiste più l’anonimato digitale, le piattaforme devono assumersi le proprie responsabilità: non posso essere gli utenti ad assumersi i rischi perché in qualsiasi altra industria non funziona così. Vanno adottate misure di sicurezza e accorgimenti tali per cui chi pensa di attaccare tramite social si trovi davanti a difficoltà reali e costi importanti.
L’avvocato Monica Gobbato ha parlato del Data Protection Officer, la nuova figura introdotta dalle normative General Data Protection Regulation – Regolamento UE 2016/679 che si dovrà occupare dell’implementazione della strategia di data protection e della compliance normativa. La profilazione può essere ingiusta e creare discriminazione, il consenso esplicito serve ad evitare che si prendano decisioni basate proprio sulla profilazione.Molto seguita la parte delle case history aziendali che hanno coinvolto imprese con diverse esperienze e prospettive: Andrea La Corte di Alitalia e l’attenzione alle esigenze dei clienti ma anche alla trasparenza nei contenuti, Marco Castellaneta di AC Milan e l’approccio digital in ambio sportivo, Andrea Da Venezia di Vente-Privee e Privalia Italy ha approfondito il tema della customer experience con la personalizzazione dell’acquisto e dei contenuti.Spazio anche per le risate e i video irriverenti de Il Milanese Imbruttito che ha svelato come si costruisce un business partendo da zero. Il consiglio è quello di sperimentare perché il mercato sta cambiando, è sempre in evoluzione.

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Cree Names Thomas Wessel as Senior Vice President of Global Sales and Marketing

Posted by fidest press agency su martedì, 20 febbraio 2018

Cree, Inc. (Nasdaq: CREE) announces the appointment of Thomas Wessel as senior vice president of global sales and marketing, effective Feb. 19, 2018. In this role, Wessel will report to Gregg Lowe and oversee sales and marketing for the Wolfspeed™ power and radio frequency (RF) and Cree LED components businesses.Wessel brings more than 20 years of global sales and marketing leadership experience within the semiconductor industry, serving the automotive, industrial, electronics and communications markets. He joins Cree from NanoSemi, Inc., a venture-funded spinoff from the Massachusetts Institute of Technology (MIT) and MIT Lincoln Laboratory, where he served as vice president of sales and marketing. Prior to that, he served as senior vice president of worldwide sales and marketing at Analog Devices, Inc., a multinational semiconductor company specializing in data conversion and signal processing technology. In his role, he led the organization to eight consecutive quarters of growth. His career also spans sales and marketing management roles at Texas Instruments and Atlantik Elektronik.“Thomas has a history of success in sales, marketing and business leadership within the markets Cree serves,” said Gregg Lowe, CEO of Cree. “Cree’s Wolfspeed power and RF and LED component technologies are critical to the success of today’s most in-demand and evolving markets, such as the automotive industry’s transition to electric vehicles. We are confident Thomas will help us unlock Cree’s potential.” Wessel holds an engineering degree in physics from the University of Applied Sciences Lübeck and completed the advanced management program at IESE Business School. He is a Stevie Awards finalist for “Best Turnaround Executive,” recognized by the industry’s only global, all-encompassing business awards program honoring great performances in business.

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