Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n°159

Posts Tagged ‘marketing’

GarageExperts Partners with Target Data for People-Based Marketing Solution

Posted by fidest press agency su lunedì, 25 marzo 2019

Target Data, a leader in people-based marketing, announces that GarageExperts, a quality garage enhancement solutions company, is deploying Target Data’s people-based marketing solution to leverage their customer data to engage with their best customers and prospects.
GarageExperts specializes in custom garage cabinets, epoxy garage flooring and organizational products. Target Data will be responsible for implementing a people-based, data-driven marketing approach across both online and offline channels at the corporate and individual franchise levels. Target Data’s Marketing Intelligence Platform will utilize GarageExperts’ customer data to target specific people, not broad-based audiences or segments.“GarageExperts is the largest epoxy flooring company in the United States. We are excited to help them continue to grow. GarageExperts’ franchisees now have an incredible competitive advantage. We are using their customer data to drive highly targeted media execution in a true omni-channel fashion. Our people-based solution will allow all campaigns to be more efficient and we will be able to tie all media spend to revenue. This is a game changer,” said Ross Shelleman, CEO of Target Data.Target Data’s solution will drive GarageExperts’ corporate marketing strategy and individualized programs for their franchise owners. Media execution spans across Paid Search, Paid Social, Direct Mail, Programmatic Digital and soon Connected TV.
“I had worked with Target Data in the past, so bringing them to GarageExperts was an easy decision. The competitive advantage franchise organizations have when they adopt a people-based solution is incredible. Our marketing strategy now rivals companies three times our size. The ability to target individuals and measure everything against revenue is so powerful,” said GarageExperts’ Franchise Director, Alfredo Miro.

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Free blood type tattoos to blood donors in Finland

Posted by fidest press agency su venerdì, 22 marzo 2019

The Finnish Red Cross Blood Service offers free blood type tattoos to blood donors. The campaign raises interest towards blood donation and dismantles antiquated misconceptions around tattoos and blood donation.Many assume that taking a tattoo will prevent you from donating blood. This isn’t true, in fact, there is only a four-month quarantine following a tattoo – only a month longer than the minimum donation cycle for women.Since the need for donated blood is constant, and every action encouraging blood donation counts, Finnish Red Cross Blood Service decided to do something that would catch the attention across the country: to offer free blood type tattoos to blood donors.“We need 800 donors on a daily basis to ensure that there is enough blood for those in need. To raise awareness towards blood donation and dismantle old taboos we decided to hold an event that allowed blood donors to be marked for life.”, says Anne Lind, Marketing Manager at the Finnish Red Cross Blood Service. “For us, the younger audience, especially young men, are a particularly difficult demographic to reach. The blood type tattoo campaign was a great way to connect with the new generation of donors in a way that genuinely spoke to them”, continues Lind.Finnish Red Cross Blood Service and Legacy Tattoo held an event on February 2nd where anyone who had donated blood could come and get a free tattoo that immortalized their blood type. Legacy Tattoo designed six custom designs for each blood type that people could freely choose from.“We saw this as an important event and message that we could stand behind. The stigmas around tattoos are luckily becoming old news and naturally we understand the importance that blood donation pays in the lives of hundreds of people every day”, says Sailor Andy aka Anton Holmberg of Legacy Tattoo. The blood type tattoo event gathered more interest than expected and had hundreds of people queuing up hours before the event. The tattoos have now become free to use, with any tattoo parlor in Finland being allowed to make them for anyone interested in being marked for life.The Finnish Red Cross Blood Service is an independent, not-for-profit organization within the Finnish Red Cross. They’re the only nationwide blood service provider in Finland. Their services comprise recruiting blood donors, organizing blood donation, collecting and testing the blood and producing cellular blood products for hospitals.

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Lavoro: ecco i profili marketing più ricercati nel 2019

Posted by fidest press agency su mercoledì, 6 febbraio 2019

Milano. Chi si occupa di selezione del personale nell’universo del marketing non ha potuto non notare, negli ultimi mesi, la presenza di due diverse e – a prima vista – contrapposte tendenze.Da una parte le aziende si stanno infatti mobilitando per reclutare degli esperti con competenze innovative nel campo del digital marketing, per adeguarsi nel modo più veloce possibile alle esigenze e ai comportamenti di una clientela sempre più digitale. Dall’altra, invece, molte aziende hanno iniziato a rivolgere i riflettori verso gli esperti di marketing a tutto tondo, capaci dunque di impostare delle strategie impeccabili sia online che offline.
Ma quali sono – e quali saranno – i ruoli maggiormente ricercati dalle aziende in questo 2019?«Soprattutto per quanto riguarda il versante del web marketing, c’è un costante crescendo dell’attenzione dedicata all’esperienza degli utenti.Ne consegue che un buon numero di aziende ha iniziato ad assumere, al fianco degli ormai classici Chief Digital Officers, i cosiddetti CXO, ovvero i Chief Experience Officers: il loro ruolo è quello di assicurarsi che i clienti abbiano un’esperienza positiva nel rapportarsi al brand, ai prodotti e ai servizi dell’azienda».Altro ruolo emergente nel campo del web marketing è il Digital Brand Manager, il quale, come suggerisce il nome, è responsabile della definizione e dell’implementazione della strategia online di branding aziendale: «per il Digital Brand Manager» specifica Adami «si parla dunque di compiti come la gestione della brand awareness e la supervisione della presenza online aziendale».
«Già durante la seconda metà del 2018 c’è stato un crescente interesse nei confronti del Chief Growth Officier, il quale in molte aziende sta di fatto assumendo la funzione del direttore di marketing».Rispetto al Chief Marketing Officier, il CGO vanta una visione più ampia, che travalica l’ufficio marketing: per aiutare l’azienda a raggiungere gli obiettivi commerciali prefissati, questo profilo è portato a supervisionare anche le vendite e il prodotto stesso.Altra figura più tradizionale che sta tornando in voga è poi quella del Product Marketing Manager, il quale – lontano dall’essere un profilo puramente digital – è il responsabile dello sviluppo strategico dei prodotti o servizi offerti dall’azienda.
«Le aziende stanno chiedendo ai responsabili marketing di alzare e di allargare lo sguardo, puntando più decisamente il timone verso la redditività» conclude l’head hunter Adami «ed è da qui che nasce l’esigenza di assumere profili più completi».

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La farmacia diventa sempre più digitale

Posted by fidest press agency su martedì, 16 ottobre 2018

Oggi l’eCommerce in Italia cresce sempre di più, in particolare quello di farmacia: nel 2017 ha segnato un aumento del 17% per un totale di 96 milioni di euro ed è prevista una crescita europea del 9,3% entro il 2021 per un totale di 13 miliardi di euro (Fonte: “Il mercato pharma: commento 2017 e prospettive 2018” dell’Associazione Italiana Sviluppo Marketing).
Farmakom e Qapla’ sono due società digitali nate con lo scopo di fornire soluzioni pratiche ed efficienti per chi gestisce un eCommerce, e che oggi hanno deciso di creare una partnership vantaggiosa per entrambe le parti.Farmakom (www.farmakom.it), nata nel 2016, ha sviluppato una soluzione eCommerce pensata appositamente per le farmacie, rispondendo alle specificità del settore: la vendita del farmaco online in Italia è stata liberalizzata solo nel 2015, presentando ai farmacisti sfide digitali alle quali molti di loro erano impreparati, così come era impreparato il mercato eCommerce, che proponeva loro piattaforme generiche, non calate nella realtà del settore.
Farmakom, lavorando spalla a spalla con farmacisti, ha saputo comprendere i loro bisogni e trovare una soluzione adatta a soddisfarli. Il nodo centrale era il consistente investimento di tempo richiesto dalla gestione dell’eCommerce, che è stato risolto con una piattaforma tecnologica che si integra automaticamente con i più diffusi gestionali per farmacia e banche dati del farmaco online, e fornisce tutte le referenze dei prodotti da banco in commercio, completi di descrizione e di immagini, evitando così al farmacista perdite di tempo nell’inserimento dati.La piattaforma ha registrato risultati più che positivi: 2,5 milioni di visite, 280.000 ordini, 160.000 clienti e un totale di 15 milioni di euro di transato tra tutti gli eCommerce attivi nei primi due anni.In un’era digitale in cui l’online influenza gli acquisti di milioni di italiani, capire i comportamenti degli utenti è fondamentale: chi visita un eCommerce Farmakom lascia dati su di sé, sui propri gusti, sulle proprie preferenze, sulle proprie abitudini d’acquisto; questi dati vengono raccolti ed elaborati tramite strumenti di Data Analysis, che li condensano in informazioni di facile fruizione, utili non solo al miglioramento della piattaforma tecnologica, ma anche a dare al farmacista indicazioni su come muoversi digitalmente per migliorare vendite e servizi.

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Unify creative workflows with getNEXT marketing suite

Posted by fidest press agency su sabato, 21 luglio 2018

Teams now organize marketing technology stacks with the launch of getNEXT, a marketing enablement platform for seamless content creation from idea to delivery. Invest more time producing dynamic, high-value content once that can be syndicated across media channels. Raise quality while reducing effort to stand out in today’s highly-competitive landscape.“Marketing teams need technology to do their jobs. At getNEXT, we use the same tools you do. We don’t replace your technology stack; we’re open, providing the hub of a marketing department or agency’s content creation workflows,” said Mark Leister, COO, getNEXT.Whether it’s publishing directly to a company’s CMS, building native app content, fueling campaigns or giving a company’s sales department exactly what it needs, getNEXT serves as the centralized marketing hub to get it done.“Marketing teams are often asked to do more with less. Even with the most robust martech stacks, lack of integration and poor ease of use can challenge the most experienced agency partners and marketing teams. Improved collaboration and efficiency are key – getNEXT delivers that and more in a single platform,” said Jim Chappelle, CRO, getNEXT.

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Jacobs & Clevenger Earns Nine Marketing Awards from Chicago Industry Association

Posted by fidest press agency su domenica, 24 giugno 2018

Jacobs & Clevenger (J&C) earned nine Tempo awards from the Chicago Association of Direct Marketing (CADM) on June 21 at the annual awards celebration dinner in Chicago. Honoring Chicago’s multi-channel response marketing community, the organization presented J&C with two first-place awards for campaigns the agency completed for Serta and HERE, as well as seven additional awards for projects with iPay, Humana, Consumers Energy and another with Serta.
CADM is Chicago’s longest-standing marketing association, boasting more than 60 years in operation. As a collaborative community for multichannel response marketers—including corporate marketers, marketing agencies and marketing service providers—CADM sparks ideas, business relationships and career growth. The Tempo Awards is a celebration of the latest, greatest work and individuals in Chicago, in all the new ways companies reach consumers to obtain real business results.“We sent in 10 submissions to CADM’s Tempo Awards and had nine of them place in the top three. That’s incredible,” said J&C’s CEO Ron Jacobs, who is a past president of CADM and was the organization’s 1998 Direct Marketer of the Year. “I have a remarkable team, and this achievement is a testament to their tenacity, marketing savvy, agility and creativity. I can’t thank them enough for their hard work and dedication to providing our clients measurable results that deliver profitable business outcomes.”

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Social Media Marketing e Digital Communication Days

Posted by fidest press agency su sabato, 26 maggio 2018

Si è conclusa la sesta edizione dei Social Media Marketing e Digital Communication Days, l’evento B2B dedicato ad aziende, professionisti, associazioni e PA, ospitato da Technology Hub presso la sede del MiCo a FieraMilanoCity. 1.000 persone, 900 aziende, 3 giorni, 40 relatori, 40 temi raccontati in 20 minuti + 10 minuti di discussione e confronto con il pubblico per un totale di 24 ore di interventi e oltre 1.000 persone coinvolte durante l’evento. ‘Forse l’edizione migliore degli ultimi 6 anni, un’attenzione e concentrazione del pubblico fino a sera, una platea eccezionale di professionisti che hanno ascoltato le situazioni reali di utilizzo del digitale da un panel di relatori di rilievo nazionale ed internazionale’ dichiara Andrea Albanese organizzatore dell’evento.Di grande attualità i temi proposti che hanno suscitato molto interesse e attenzione da parte dei presenti.Grande spazio dedicato a giornalismo con interventi di Ansa (Luigi Contu), Fanpage. It (Francesco Piccinini), AdnKronos (Federico Luperi), Il Fatto Quotidiano (Vincent Russo), sull’utilizzo dei Social e del Digital per informare combattendo le Fake News. Andrea Zapparoli Manzoni ha spiegato come sopravvivere nella cyberwar dei social media: gli utenti devono capire che non esiste più l’anonimato digitale, le piattaforme devono assumersi le proprie responsabilità: non posso essere gli utenti ad assumersi i rischi perché in qualsiasi altra industria non funziona così. Vanno adottate misure di sicurezza e accorgimenti tali per cui chi pensa di attaccare tramite social si trovi davanti a difficoltà reali e costi importanti.
L’avvocato Monica Gobbato ha parlato del Data Protection Officer, la nuova figura introdotta dalle normative General Data Protection Regulation – Regolamento UE 2016/679 che si dovrà occupare dell’implementazione della strategia di data protection e della compliance normativa. La profilazione può essere ingiusta e creare discriminazione, il consenso esplicito serve ad evitare che si prendano decisioni basate proprio sulla profilazione.Molto seguita la parte delle case history aziendali che hanno coinvolto imprese con diverse esperienze e prospettive: Andrea La Corte di Alitalia e l’attenzione alle esigenze dei clienti ma anche alla trasparenza nei contenuti, Marco Castellaneta di AC Milan e l’approccio digital in ambio sportivo, Andrea Da Venezia di Vente-Privee e Privalia Italy ha approfondito il tema della customer experience con la personalizzazione dell’acquisto e dei contenuti.Spazio anche per le risate e i video irriverenti de Il Milanese Imbruttito che ha svelato come si costruisce un business partendo da zero. Il consiglio è quello di sperimentare perché il mercato sta cambiando, è sempre in evoluzione.

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Cree Names Thomas Wessel as Senior Vice President of Global Sales and Marketing

Posted by fidest press agency su martedì, 20 febbraio 2018

Cree, Inc. (Nasdaq: CREE) announces the appointment of Thomas Wessel as senior vice president of global sales and marketing, effective Feb. 19, 2018. In this role, Wessel will report to Gregg Lowe and oversee sales and marketing for the Wolfspeed™ power and radio frequency (RF) and Cree LED components businesses.Wessel brings more than 20 years of global sales and marketing leadership experience within the semiconductor industry, serving the automotive, industrial, electronics and communications markets. He joins Cree from NanoSemi, Inc., a venture-funded spinoff from the Massachusetts Institute of Technology (MIT) and MIT Lincoln Laboratory, where he served as vice president of sales and marketing. Prior to that, he served as senior vice president of worldwide sales and marketing at Analog Devices, Inc., a multinational semiconductor company specializing in data conversion and signal processing technology. In his role, he led the organization to eight consecutive quarters of growth. His career also spans sales and marketing management roles at Texas Instruments and Atlantik Elektronik.“Thomas has a history of success in sales, marketing and business leadership within the markets Cree serves,” said Gregg Lowe, CEO of Cree. “Cree’s Wolfspeed power and RF and LED component technologies are critical to the success of today’s most in-demand and evolving markets, such as the automotive industry’s transition to electric vehicles. We are confident Thomas will help us unlock Cree’s potential.” Wessel holds an engineering degree in physics from the University of Applied Sciences Lübeck and completed the advanced management program at IESE Business School. He is a Stevie Awards finalist for “Best Turnaround Executive,” recognized by the industry’s only global, all-encompassing business awards program honoring great performances in business.

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Marketing Maven Michelle Mares Joins Glowforge© to Make 3D Laser Printer a Household Name

Posted by fidest press agency su venerdì, 2 febbraio 2018

Michelle MaresGlowforge, the Seattle-based creator of the iconic 3D laser printer, has announced that Michelle Mares has joined the company as Head of Marketing. Mares joins the company from Nordstrom Rack, where she served as Director of Marketing. Previously, she spent eight years in the video games industry leading consumer marketing efforts for both Xbox LIVE and Nintendo, including the award-winning “Wii would like to play” campaign for the launch of the Nintendo Wii.“When I first heard about Glowforge and the consumer excitement generated through their crowdfunding campaign, and then saw the amazing things Glowforge customers are creating and sharing organically every day, I knew this product was something I wanted to be involved in,” said Mares. “It’s a marketer’s dream to work on disruptive technology that delights customers and fuels people’s creativity. The 3D laser consumer space is currently unchartered territory and Glowforge is clearly leading the way.”“When we think about marketing at Glowforge, we ask ourselves a simple question: how can we serve our amazing customers as we help new people learn about our product?” said Glowforge CEO Dan Shapiro. “We’ve searched around the world for the right marketing leader for our customers, our product, and our company. I knew Michelle could take this to the next level when she recognized immediately what Glowforge is about: not a robot with laser beams, but an opportunity for people to create things in ways they’ve never done before, and change their lives for the better in the process.”Glowforge’s launch set the record for the largest 30-day crowdfunding campaign in history with $27.9 million in pre-orders. Glowforge recently announced more than $70 million in total sales and the launch of its Proofgrade™ materials line, offering custom hardwoods, plywoods, veneer, acrylic, and leather with smart coding.Glowforge has 70 employees and will hire dozens more in the coming months in roles ranging from computer vision to data science to customer success. (photo: Michelle Mares)

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Leslie Gibbs Joins Western Dental as Chief Marketing Officer

Posted by fidest press agency su mercoledì, 17 gennaio 2018

Los Angeles. Western Dental & Orthodontics, one of the nation’s leaders in accessible, affordable, los angeleshigh-quality oral health care, today announced the appointment of Leslie Gibbs as Chief Marketing Officer.
Ms. Gibbs joins Western Dental with more than 20 years of global brand management success, generating growth for iconic brands in health and beauty, retail optical, non-profit, consumer electronics, and consumer packaged goods, with a proven ability to lead departments and create positive, measurable results. Most recently, she was chief marketing officer for Intoxalock, a national leader in ignition interlock breathalyzer devices based in Iowa. She previously held positions with Digital Branding Partners, Bonne Bell, LensCrafters, and Proctor & Gamble.“Leslie brings extensive knowledge, experience, and leadership skills for our marketing team at a time of rapid growth for our Company,” said Daniel D. Crowley, Chairman and Chief Executive Officer of Western Dental and its affiliate, Brident Dental & Orthodontics. “We have recently completed several acquisitions as part of our growth strategy, becoming a leader in pediatric dentistry in the process, so it’s an exciting time to be here. Leslie will have a great opportunity to define and promote Western Dental as we continue to grow, and we welcome her to our team.”“I’m very pleased to be joining the team at Western Dental and Brident,” said Ms. Gibbs. “It’s exciting to be working with talented people who share a vision of building an integrated dental company – a Dental Home – that provides convenient and affordable access to the best dental care possible.”Ms. Gibbs has a Master of Business Administration from Northwestern University – Kellogg School of Management; a Bachelor of Science in Marketing from Ohio University; and she attended the University of California, Los Angeles, where she studied Digital Marketing and Advertising.

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Masimo Announces CE Marking and Release of Oxygen Reserve Index™ rainbow Lite Sensors

Posted by fidest press agency su mercoledì, 3 gennaio 2018

Masimo (NASDAQ: MASI) announced today the CE marking and release of RD rainbow Lite SET™ sensors, which enable the monitoring of Masimo Oxygen Reserve Index™ (ORi™) and RPVi™, an improved PVi® that allows clinicians to assess fluid responsiveness noninvasively and continuously1 at a fraction of the cost of invasive methods, and at a fraction of the cost of rainbow® sensors. rainbow Lite sensors utilize twice as many wavelengths of light as SET® sensors, allowing rainbow Lite sensors to provide ORi and RPVi along with Masimo SET® Measure-through Motion and Low Perfusion™ pulse oximetry.
ORi is the first noninvasive and continuous parameter to provide insight into a patient’s oxygen reserve in the moderate hyperoxic range. In conjunction with SET® pulse oximetry, ORi may provide advanced warning of impending desaturation, which may allow clinicians to intervene sooner. For example, in a study of 25 pediatric patients undergoing general anesthesia with orotracheal intubation, researchers found that ORi helped clinicians identify impending desaturation a median of 31.5 seconds before noticeable changes in oxygen saturation (SpO2) occurred.2 In another recent study of 106 adult patients scheduled for surgery with arterial catheterization and intraoperative blood gases analyses, researchers found a significant relationship between change in PaO2 and change in ORi.3 In addition, ORi may provide insight into oxygen reserve when titrating patients who are receiving supplemental oxygen. Joe Kiani, Founder and CEO of Masimo, said, “rainbow Lite sensors allow clinicians, who depend on powerful SET® pulse oximetry technology, to augment their patient monitoring with ORi and newly introduced RPVi. Given the positive reception of ORi in available markets, and feedback from clinicians who see great value in the benefits of ORi monitoring, we are excited to make ORi and RPVi accessible via the cost-effective solution represented by RD rainbow Lite SET. Hospitals that standardize on RD rainbow Lite SET will pay only nominally more per sensor than for SET®.”
Masimo RPVi is a multi-wavelength version of Pleth Variability Index (PVi). RPVi is designed to provide enhanced assessment of changes in fluid volume compared to PVi5, which has been shown in over 90 independent clinical studies to be as effective as invasive monitoring methods.6. With the addition of RD rainbow Lite SET, the RD family of sensors is now available in three levels of capability: RD SET, utilizing two wavelengths (2 LED) and featuring SET® pulse oximetry; RD rainbow Lite SET, which utilizes four wavelengths (4 LED) and adds the ability to measure ORi and RPVi; and RD rainbow SET, which utilizes over seven wavelengths (7+ LED) and enables the measurement of additional advanced noninvasive parameters such as SpHb® (total hemoglobin), SpCO® (carboxyhemoglobin), SpMet® (methemoglobin), and SpOC™ (oxygen content).Like RD SET sensors, RD rainbow Lite SET sensors are designed to maximize patient comfort and optimize clinician workflow. The sensors are lightweight and have a flat, soft cable with smooth edges, so that they lie comfortably on a patient’s hand or foot. The sensors feature an intuitive sensor-to-cable connection, with tactile and audible feedback to ensure a proper connection, and have graphics printed on both sides to assist with application.Devices with ORi and RPVi measurements and RD rainbow Lite SET sensors have not received FDA 510(k) clearance and are not available for sale in the United States. (foto: Masimo RD rainbow)

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Soliris® (Eculizumab) Receives Marketing Authorization in Japan for the Treatment of Patients with Generalized Myasthenia Gravis

Posted by fidest press agency su mercoledì, 27 dicembre 2017

Tokyo. Alexion Pharmaceuticals, Inc. (NASDAQ:ALXN) announced today that the Ministry of Health, Labour and Welfare (MHLW) in Japan has approved Soliris® (eculizumab) as a treatment for patients with generalized myasthenia gravis (gMG) who are anti-acetylcholine receptor (AChR) antibody-positive and whose symptoms are difficult to control with high-dose intravenous immunoglobulin (IVIG) therapy or plasmapheresis (PLEX). Soliris is the first and only complement inhibitor approved in Japan as a treatment for these patients. In the Phase 3 REGAIN study and its ongoing open-label extension study, Soliris detokyo-japanmonstrated treatment benefits for patients with anti-AChR antibody-positive gMG who had previously failed immunosuppressive treatment and continued to suffer from significant unresolved disease symptoms, which can include difficulties seeing, walking, talking, swallowing and breathing.1,2,3 These patients are at an increased risk of disease exacerbations and crises that may require hospitalization and intensive care and may be life-threatening.4,5“Soliris represents an important treatment advance for patients in Japan with anti-AChR antibody-positive gMG who continue to suffer from significant unresolved disease symptoms despite existing treatment options,” said John Orloff, M.D., Executive Vice President and Head of Research & Development at Alexion. “We are proud that these patients will be able to benefit from our deep understanding of complement biology, which allowed us to develop Soliris as treatment for this debilitating neuromuscular disorder.”Chronic uncontrolled activation of the complement system, a part of the immune system, plays a major role in the debilitating symptoms and potentially life-threatening complications for patients with gMG who are anti-AChR antibody-positive.6,7,8 By selectively and effectively inhibiting the terminal complement cascade, Soliris targets a critical underlying cause of the disease.“It is exciting that patients with gMG in Japan whose symptoms are difficult to control will now have a new treatment option,” said Professor and Chairman Hiroyuki Murai, M.D., Ph.D., Department of Neurology at the International University of Health and Welfare, School of Medicine, Tokyo, Japan and an investigator in the clinical development of this new indication. “I am pleased that the Ministry appreciated the ability of Soliris to improve patients’ symptoms, their ability to carry out activities of daily living and their quality of life.”“This approval is great news for patients with gMG in Japan who fail to adequately respond to existing therapies and continue to face significant disease symptoms,” said Michiyo Sakurai, President of the Japanese Myasthenia Gravis Association, Kyoto, Japan. “The inability to carry out activities of daily living can be very debilitating and frustrating for these patients and their families and friends. They welcome this new therapy option and the hope that it provides to them.”Japan’s MHLW based its approval of this new indication of Soliris on comprehensive clinical data from the Phase 3, randomized, double-blind, placebo-controlled, multicenter REGAIN study (ECU-MG-301).Soliris is also approved in the EU for the treatment of refractory gMG in adults who are anti-AChR antibody-positive, and in the U.S. for the treatment of adult patients with gMG who are anti-AchR antibody-positive.

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Dixons Carphone Upgrades ‘Message at Till’ Capabilities with Point of Sale Marketing Specialist Ecrebo

Posted by fidest press agency su sabato, 7 ottobre 2017

Ecrebo, the point of sale marketing specialist, today announced a five-year contract with Dixons Carphone, Europe’s leading specialist electrical and telecommunications retailer and services company. The partnership will allow Dixons Carphone to upgrade the capabilities of its point of sale coupon program by implementing Ecrebo’s advanced ‘Message at Till’ solution across all 450 of its megastores.
After a highly competitive RFP process, Dixons Carphone selected Ecrebo due to the solution’s sophistication and precision, allowing for better consumer targeting and personalization. Ecrebo’s ability to meet Dixons Carphone’s requirements for flexibility, both in its capability suite and deployment timelines, was another key factor in selecting Ecrebo.Using Ecrebo’s ‘Message at Till’ solution, Dixons Carphone will immediately have access to more advanced promotional campaigns to create personalized and engaging messaging for their customers. Ultimately, Ecrebo’s technology will enable Dixons Carphone to deliver on their ambitions to ensure their promotional offers are connected across all their channels. “Ecrebo has a lengthy track record of delivering both immediate and long-term success for their customers,” said Keely Bosati, Head of Commercial Development at Dixons Carphone. “We demand a lot from our systems, and we needed reassurance that the vendor we selected could handle large quantities of data with a tried and tested product. Ecrebo’s functionality, consistent messaging and team cohesion, combined with their success of working with retailers such as M&S and Waitrose gives us full confidence that this partnership will serve us and our customers well for years to come.” “Partnering with a retailer of Dixons Carphone’s caliber, after such a competitive RFP process, is a tremendous source of pride for our company,” said David Buckingham, CEO, Ecrebo. “Working alongside their team to deliver the personalized engagement experience that modern retail demands has been an opportunity we have been thrilled to take on. We’re looking forward to developing our partnership with Dixons Carphone over the coming months.”

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The European Commission has granted marketing authorization for Vosevi® for the treatment chronic hepatitis C

Posted by fidest press agency su giovedì, 7 settembre 2017

voseviFOSTER CITY, Calif.–BUSINESS WIRE–Gilead Sciences, Inc. (NASDAQ:GILD) announced that the European Commission has granted marketing authorization for Vosevi® (sofosbuvir 400mg/velpatasvir 100mg/voxilaprevir 100mg), as a once-daily single tablet regimen for the treatment of adults with genotype 1-6 chronic hepatitis C virus (HCV) infection.Vosevi was authorized as a 12-week treatment regimen for patients with any genotype of chronic HCV infection, without cirrhosis or with compensated cirrhosis, who have previously failed therapy with a direct-acting antiviral (DAA)-containing regimen. A 12-week regimen was also authorized for use in DAA-naïve patients with compensated cirrhosis infected with any HCV genotype, with an option to shorten therapy to 8 weeks for those infected with genotype 3. For DAA-naïve patients without cirrhosis, the recommended treatment duration is 8 weeks.
Gilead also announced an extension of the marketing authorization for Harvoni® (ledipasvir 90mg/sofosbuvir 400mg). Previously authorized for the treatment of adults with chronic HCV genotype 1, 3, 4, 5 or 6 infection, the indication for Harvoni has been extended to include the treatment of chronic HCV genotype 1, 3, 4, 5 and 6 infection in adolescents aged 12 to < 18 years. Harvoni is the first direct-acting antiviral regimen to receive marketing authorization in the European Union extended for use in the adolescent population.
The approval of Vosevi is supported by data from four Phase 3 studies. Two studies (POLARIS-1 and POLARIS-4) evaluated 12 weeks of the single tablet regimen in patients with hepatitis C genotypes 1-6 previously treated unsuccessfully with DAA-containing regimens, including NS5A inhibitors. Two other studies (POLARIS-2 and POLARIS-3) evaluated 8 weeks of Vosevi in DAA-naïve patients with european commissionhepatitis C genotypes 1-6. Across POLARIS-1 and POLARIS-4, 97 percent of patients treated with Vosevi (n=431/445) achieved the primary efficacy endpoint of SVR12. In POLARIS-2, 95 percent of patients with hepatitis C genotypes 1-6 with and without cirrhosis treated with Vosevi (n=477/501) achieved the primary efficacy endpoint of SVR12. In POLARIS-3, 96 percent of patients with genotype 3 infection and compensated cirrhosis treated with Vosevi (n=106/110) achieved the primary efficacy endpoint of SVR12. The most common adverse drug reactions among patients who received Vosevi in the POLARIS studies were headache, diarrhea and nausea.
Vosevi was approved by the U.S. Food and Drug Administration on July 18, 2017 for the re-treatment of adults with genotype 1-6 chronic HCV infection.
Contraindications include hypersensitivity to the active substances or to any of the excipients. Co-administration with strong P-glycoprotein (P-gp) and/or strong cytochrome P450 (CYP) inducers (e.g. rifampicin, rifabutin, St. John’s wort [Hypericum perforatum], carbamazepine, phenobarbital and phenytoin) are contraindicated. Co-administration with strong OATP1B inhibitors (e.g. ciclosporin), rosuvastatin, dabigatran etexilate and ethinylestradiol-containing medicinal products is also contraindicated.Patients co-infected with hepatitis C and hepatitis B are at risk of hepatitis B virus reactivation and should therefore be monitored and managed according to current clinical guidelines. Caution and frequent renal monitoring is recommended for co-administration with certain HIV antiretroviral treatments (e.g. tenofovir disoproxil fumarate- and efavirenz-containing regimens). Safety has not been established in patients with severe renal impairment (glomerular filtration rate <30ml/min).
Full European Summary of Product Characteristics for Vosevi, Sovaldi, Harvoni and Epclusa are available from the EMA website at http://www.ema.europa.eu. (photo: vosevi)

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High Net Worth Marketing, a tailored approach

Posted by fidest press agency su giovedì, 18 maggio 2017

londonLondon. The word exponential is often used to describe the pace of technological change which has come to define the world we live in. And with new technologies such as artificial intelligence, 3D printing and virtual reality only just warming up, the pace is unlikely to let up. In this environment is it easy to become convinced that, when competing in a global marketplace, speed is the greatest of virtues. Indeed, in The Great Acceleration, author Robert Colvile argues that speed has become the defining feature of the modern economy, the driving force behind wealth creation in the 21st century.The High Net Worth (HNW) marketing space is no exception and here also, the trend is towards speed, automation and algorithms. Some companies now use machine learning and natural language processing to target their HNW marketing. Even HNW financial advice is now being automated by companies looking to stay ahead of the technological curve and increase market share.
A recent survey from the CFA (Chartered Financial Analyst) Institute found that, contrary to prevailing trends, while 70% of respondents agreed that automation would bring benefits, a majority still preferred some degree of human interaction.Automated marketing can also sometimes find itself on the wrong side of the fine line between mass electronic communications and spam. While approaches based on machine learning and other emergent technologies can be useful in building initial relationships, the simple act of clearing cookies has the potential to reset the system – in effect undoing any relationship and sending a marketing campaign back to square one.There are also policy dimensions to consider. Recently a whole host of organisations have pulled advertising from YouTube following the discovery that the marketing campaigns into which they have poured a great deal of time, energy and finance, are running alongside extremist videos which have been uploaded to the site2. To a large extent governments and policy makers are engaged in a constant game of catch up when it comes to new technologies. For a HNW marketing campaign that finds itself promoted alongside a video glorifying extremist causes however the damage is already done, irrespective of whatever the government policy might be towards managing these issues.
Another problem posed by the one-size-fits-all approach to HNW marketing is that those who fall into the HNW and Ultra-HNW categories are an increasingly diverse and transnational demographic. There is now a broad spread of HNW individuals, spread both geographically, generationally and socially. Whether it’s industrial magnates from China, energy bosses from Russia or 20-something tech entrepreneurs from Silicon Valley, the days when HWN individuals could be easily categorised or understood as a homogeneous mass are long-gone.
The tastes and habits of this group are just as diverse and as a result patterns of luxury consumption are changing. The trend is away from mass produced items and towards individually created and bespoke products. Indeed, as Margaret Wolhunter of luxury brand strategists The Partners has argued: “Luxury can begin for the individual with a special interest which can become a passion – investing which can focus more on craftsmanship, limited editions and one-off items.”Is there a balance to be struck then between making the most of what new technologies allow when it comes to HNW marketing, while also remembering that those you are targeting are diverse and discerning individuals?For example, SKS Media has built a business around a granular, one-by-one approach which treats each campaign and each client individually. The focus of each campaign always remains very simple: return on investment. While the trend in HNW marketing is often towards expensive events and brand awareness campaigns, the returns on these significant expenses can often be ephemeral. This is why an established agency remains focused on tangible returns which actually grow a client’s business. And while, in a sped-up and interconnected world, this might feel like swimming against the tide, there are growing numbers of people willing to question the narrative that tech is always best. Snapchats recent $29 billion IPO (despite the company having never made a profit) have led many to speculate that we are in the midst of a tech bubble akin to the dot-com bubble of the late 90’s.John Winters, Director at SKS Media’s Singapore office, says: “Technology gives anybody working in the HNW marketing space a whole range of exciting tools with which to better develop and reach out to new audiences. The HNW market is increasingly diverse and increasingly global however and this makes it increasingly difficult to develop systems or approaches which can be applied to this audience as a whole.”The key to HNW marketing is relationships and while working with new technologies needs to be part of the mix for anybody looking to make an impact, there is still a preference in this audience demographic for a more traditional approach focused on ROI, detailed bespoke campaigns and personal attention to relationships.”Highly targeted campaigns, adapted for a range of mediums from broadcast, direct response, networking, events and digital, usually prove to be the most effective. So, when looking at tech trends and the possibilities they promise, the lesson for HNW marketers has to be, don’t not believe all the hype, but take it with a pinch of salt. Or is that silicon?!”

Posted in Economia/Economy/finance/business/technology, Estero/world news | Contrassegnato da tag: , , | Leave a Comment »

High Net Worth Marketing, a tailored approach

Posted by fidest press agency su giovedì, 11 maggio 2017

intelligenceThe word exponential is often used to describe the pace of technological change which has come to define the world we live in. And with new technologies such as artificial intelligence, 3D printing and virtual reality only just warming up, the pace is unlikely to let up. In this environment is it easy to become convinced that, when competing in a global marketplace, speed is the greatest of virtues. Indeed, in The Great Acceleration, author Robert Colvile argues that speed has become the defining feature of the modern economy, the driving force behind wealth creation in the 21st century.The High Net Worth (HNW) marketing space is no exception and here also, the trend is towards speed, automation and algorithms. Some companies now use machine learning and natural language processing to target their HNW marketing. Even HNW financial advice is now being automated by companies looking to stay ahead of the technological curve and increase market share.A recent survey from the CFA (Chartered Financial Analyst) Institute found that, contrary to prevailing trends, while 70% of respondents agreed that automation would bring benefits, a majority still preferred some degree of human interaction. Automated marketing can also sometimes find itself on the wrong side of the fine line between mass electronic communications and spam. While approaches based on machine learning and other emergent technologies can be useful in building initial relationships, the simple act of clearing cookies has the potential to reset the system – in effect undoing any relationship and sending a marketing campaign back to square one.There are also policy dimensions to consider. Recently a whole host of organisations have pulled advertising from YouTube following the discovery that the marketing campaigns into which they have poured a great deal of time, energy and finance, are running alongside extremist videos which have been uploaded to the site2. To a large extent governments and policy makers are engaged in a constant game of catch up when it comes to new technologies. For a HNW marketing campaign that finds itself promoted alongside a video glorifying extremist causes however the damage is already done, irrespective of whatever the government policy might be towards managing these issues. Another problem posed by the one-size-fits-all approach to HNW marketing is that those who fall into the HNW and Ultra-HNW categories are an increasingly diverse and transnational demographic. There is now a broad spread of HNW individuals, spread both geographically, generationally and socially. Whether it’s industrial magnates from China, energy bosses from Russia or 20-something tech entrepreneurs from Silicon Valley, the days when HWN individuals could be easily categorised or understood as a homogeneous mass are long-gone.
The tastes and habits of this group are just as diverse and as a result patterns of luxury consumption are changing. The trend is away from mass produced items and towards individually created and bespoke products. Indeed, as Margaret Wolhunter of luxury brand strategists The Partners has argued: “Luxury can begin for the individual with a special interest which can become a passion – investing which can focus more on craftsmanship, limited editions and one-off items.” Is there a balance to be struck then between making the most of what new technologies allow when it comes to HNW marketing, while also remembering that those you are targeting are diverse and discerning individuals? For example, SKS Media has built a business around a granular, one-by-one approach which treats each campaign and each client individually. The focus of each campaign always remains very simple: return on investment. While the trend in HNW marketing is often towards expensive events and brand awareness campaigns, the returns on these significant expenses can often be ephemeral. This is why an established agency remains focused on tangible returns which actually grow a client’s business. And while, in a sped-up and interconnected world, this might feel like swimming against the tide, there are growing numbers of people willing to question the narrative that tech is always best. Snapchats recent $29 billion IPO (despite the company having never made a profit) have led many to speculate that we are in the midst of a tech bubble akin to the dot-com bubble of the late 90’s.John Winters, Director at SKS Media’s Singapore office, says: “Technology gives anybody working in the HNW marketing space a whole range of exciting tools with which to better develop and reach out to new audiences. The HNW market is increasingly diverse and increasingly global however and this makes it increasingly difficult to develop systems or approaches which can be applied to this audience as a whole.”The key to HNW marketing is relationships and while working with new technologies needs to be part of the mix for anybody looking to make an impact, there is still a preference in this audience demographic for a more traditional approach focused on ROI, detailed bespoke campaigns and personal attention to relationships.”Highly targeted campaigns, adapted for a range of mediums from broadcast, direct response, networking, events and digital, usually prove to be the most effective. So, when looking at tech trends and the possibilities they promise, the lesson for HNW marketers has to be, don’t not believe all the hype, but take it with a pinch of salt. Or is that silicon?!”

Posted in Economia/Economy/finance/business/technology, Estero/world news | Contrassegnato da tag: , , , | Leave a Comment »

High Net Worth Marketing, a tailored approach

Posted by fidest press agency su lunedì, 8 maggio 2017

tecnologie fotonicheThe word exponential is often used to describe the pace of technological change which has come to define the world we live in. And with new technologies such as artificial intelligence, 3D printing and virtual reality only just warming up, the pace is unlikely to let up. In this environment is it easy to become convinced that, when competing in a global marketplace, speed is the greatest of virtues. Indeed, in The Great Acceleration, author Robert Colvile argues that speed has become the defining feature of the modern economy, the driving force behind wealth creation in the 21st century.The High Net Worth (HNW) marketing space is no exception and here also, the trend is towards speed, automation and algorithms. Some companies now use machine learning and natural language processing to target their HNW marketing. Even HNW financial advice is now being automated by companies looking to stay ahead of the technological curve and increase market share.A recent survey from the CFA (Chartered Financial Analyst) Institute found that, contrary to prevailing trends, while 70% of respondents agreed that automation would bring benefits, a majority still preferred some degree of human interaction.Automated marketing can also sometimes find itself on the wrong side of the fine line between mass electronic communications and spam. While approaches based on machine learning and other emergent technologies can be useful in building initial relationships, the simple act of clearing cookies has the potential to reset the system – in effect undoing any relationship and sending a marketing campaign back to square one.
There are also policy dimensions to consider. Recently a whole host of organisations have pulled advertising from YouTube following the discovery that the marketing campaigns into which they have poured a great deal of time, energy and finance, are running alongside extremist videos which have been uploaded to the site2. To a large extent governments and policy makers are engaged in a constant game of catch up when it comes to new technologies. For a HNW marketing campaign that finds itself promoted alongside a video glorifying extremist causes however the damage is already done, irrespective of whatever the government policy might be towards managing these issues.
Another problem posed by the one-size-fits-all approach to HNW marketing is that those who fall into the HNW and Ultra-HNW categories are an increasingly diverse and transnational demographic. There is now a broad spread of HNW individuals, spread both geographically, generationally and socially. Whether it’s industrial magnates from China, energy bosses from Russia or 20-something tech entrepreneurs from Silicon Valley, the days when HWN individuals could be easily categorised or understood as a homogeneous mass are long-gone.
The tastes and habits of this group are just as diverse and as a result patterns of luxury consumption are changing. The trend is away from mass produced items and towards individually created and bespoke products. Indeed, as Margaret Wolhunter of luxury brand strategists The Partners has argued: “Luxury can begin for the individual with a special interest which can become a passion – investing which can focus more on craftsmanship, limited editions and one-off items.” Is there a balance to be struck then between making the most of what new technologies allow when it comes to HNW marketing, while also remembering that those you are targeting are diverse and discerning individuals? For example, SKS Media has built a business around a granular, one-by-one approach which treats each campaign and each client individually. The focus of each campaign always remains very simple: return on investment. While the trend in HNW marketing is often towards expensive events and brand awareness campaigns, the returns on these significant expenses can often be ephemeral. This is why an established agency remains focused on tangible returns which actually grow a client’s business. And while, in a sped-up and interconnected world, this might feel like swimming against the tide, there are growing numbers of people willing to question the narrative that tech is always best. Snapchats recent $29 billion IPO (despite the company having never made a profit) have led many to speculate that we are in the midst of a tech bubble akin to the dot-com bubble of the late 90’s.John Winters, Director at SKS Media’s Singapore office, says: “Technology gives anybody working in the HNW marketing space a whole range of exciting tools with which to better develop and reach out to new audiences. The HNW market is increasingly diverse and increasingly global however and this makes it increasingly difficult to develop systems or approaches which can be applied to this audience as a whole.”The key to HNW marketing is relationships and while working with new technologies needs to be part of the mix for anybody looking to make an impact, there is still a preference in this audience demographic for a more traditional approach focused on ROI, detailed bespoke campaigns and personal attention to relationships.

Posted in Economia/Economy/finance/business/technology, Estero/world news | Contrassegnato da tag: , , | Leave a Comment »

High Net Worth Marketing, a tailored approach

Posted by fidest press agency su giovedì, 6 aprile 2017

london-centralLondon. The word exponential is often used to describe the pace of technological change which has come to define the world we live in. And with new technologies such as artificial intelligence, 3D printing and virtual reality only just warming up, the pace is unlikely to let up. In this environment is it easy to become convinced that, when competing in a global marketplace, speed is the greatest of virtues. Indeed, in The Great Acceleration, author Robert Colvile argues that speed has become the defining feature of the modern economy, the driving force behind wealth creation in the 21st century.The High Net Worth (HNW) marketing space is no exception and here also, the trend is towards speed, automation and algorithms. Netz.uk for example, based in London, use machine learning and natural language processing to target their HNW marketing. Even HNW financial advice is now being automated by companies looking to stay ahead of the technological curve and increase market share.
A recent survey from the CFA (Chartered Financial Analyst) Institute found that, contrary to prevailing trends, while 70% of respondents agreed that automation would bring benefits, a majority still preferred some degree of human interaction1. Automated marketing can also sometimes find itself on the wrong side of the fine line between mass electronic communications and spam. While approaches based on machine learning and other emergent technologies can be useful in building initial relationships, the simple act of clearing cookies has the potential to reset the system – in effect undoing any relationship and sending a marketing campaign back to square one.There are also policy dimensions to consider. Recently a whole host of organisations have pulled advertising from YouTube following the discovery that the marketing campaigns into which they have poured a great deal of time, energy and finance, are running alongside extremist videos which have been uploaded to the site2. To a large extent governments and policy makers are engaged in a constant game of catch up when it comes to new technologies. For a HNW marketing campaign that finds itself promoted alongside a video glorifying extremist causes however the damage is already done, irrespective of whatever the government policy might be towards managing these issues.
Another problem posed by the one-size-fits-all approach to HNW marketing is that those who fall into the HNW and Ultra-HNW categories are an increasingly diverse and transnational demographic. There is now a broad spread of HNW individuals, spread both geographically, generationally and socially. Whether it’s industrial magnates from China, energy bosses from Russia or 20-something tech entrepreneurs from Silicon Valley, the days when HWN individuals could be easily categorised or understood as a homogeneous mass are long-gone.The tastes and habits of this group are just as diverse and as a result patterns of luxury consumption are changing. The trend is away from mass produced items and towards individually created and bespoke products. Indeed, as Margaret Wolhunter of luxury brand strategists The Partners has argued: “Luxury can begin for the individual with a special interest which can become a passion – investing which can focus more on craftsmanship, limited editions and one-off items.”
Is there a balance to be struck then between making the most of what new technologies allow when it comes to HNW marketing, while also remembering that those you are targeting are diverse and discerning individuals?For example, SKS Media has built a business around a granular, one-by-one approach which treats each campaign and each client individually. The focus of each campaign always remains very simple: return on investment. While the trend in HNW marketing is often towards expensive events and brand awareness campaigns, the returns on these significant expenses can often be ephemeral. This is why an established agency remains focused on tangible returns which actually grow a client’s business. And while, in a sped-up and interconnected world, this might feel like swimming against the tide, there are growing numbers of people willing to question the narrative that tech is always best. Snapchats recent $29 billion IPO (despite the company having never made a profit) have led many to speculate that we are in the midst of a tech bubble akin to the dot-com bubble of the late 90’s.John Winters, Director at SKS Media’s Singapore office, says: “Technology gives anybody working in the HNW marketing space a whole range of exciting tools with which to better develop and reach out to new audiences. The HNW market is increasingly diverse and increasingly global however and this makes it increasingly difficult to develop systems or approaches which can be applied to this audience as a whole.

Posted in Economia/Economy/finance/business/technology, Estero/world news | Contrassegnato da tag: , , | Leave a Comment »

Fare marketing in un mondo che cambia

Posted by fidest press agency su sabato, 4 marzo 2017

barricaPadova giovedì 23 marzo alle ore 18.00 al Best Western Biri Hotel (Via A. Grassi, 2) con Mauro Baricca in un seminario gratuito dal titolo “Il marketing sta cambiando, gli strumenti anche. Vuoi continuare a perdere opportunità o darti una mossa?”. Baricca è direttore marketing di Casa Imbastita Campus, una società che opera nel campo della formazione manageriale e della consulenza di direzione per piccole e medie imprese con sedi in Veneto e in Sicilia. Casa Imbastita Campus, che ha organizzato l’evento, lavora da anni con il mondo dell’impresa per contribuire al miglioramento della mentalità e della cultura imprenditoriale. Le caratteristiche professionali dello speaker – che è imprenditore, formatore e autore di libri di successo sul marketing, sulla leadership e sulla crescita personale – conferiscono ai suoi interventi un taglio pratico e concreto, ricco di spunti operativi da applicare subito in azienda. Il seminario è rivolto a imprenditori che abbiamo voglia di mettersi in gioco e imparare nuove tecniche di comunicazione e marketing e, più in generale, ai marketer e a tutti coloro che intendono formarsi per essere sempre più competitivi sul mercato.
Baricca fornirà una bussola per orientarsi in un mercato sempre più liquido e governare il timone del cambiamento, illustrando le straordinarie opportunità offerte dai social media. “Scopriremo insieme le 9 parole del marketing per il 2017 – anticipa Baricca – Parleremo di social media come opportunità di business a costi sostenibili, smaschereremo le bufale e la realtà del social media marketing. Ci confronteremo e approfondiremo insieme gli argomenti che hanno incuriosito di più il pubblico”.Strumenti e modalità di applicazione del marketing si evolvono in continuazione e a una velocità sempre maggiore. Ecco perché, oggi più che mai, la formazione permanente e l’aggiornamento continuo nel settore rappresentano una risorsa strategica imprescindibile per gli imprenditori. L’incontro è gratuito ma il numero dei posti a disposizione è limitato. (foto baricca)

Posted in Cronaca/News, Economia/Economy/finance/business/technology, Spazio aperto/open space | Contrassegnato da tag: , , | Leave a Comment »

Convegno: Il Crowdfunding per la cultura tra Fundraising e Marketing

Posted by fidest press agency su sabato, 18 febbraio 2017

crowdfundingRoma, giovedì 23 febbraio 2017- ore 10.00 Associazione Civita, Sala Gianfranco Imperatori Piazza Venezia, 11.Anche grazie all’Art Bonus – misura di incentivazione fiscale introdotta dal Mibact nel 2014 e resa permanente dalla legge di Stabilità del 2016 – si è tornato a parlare nel nostro Paese di mecenatismo culturale. In quest’ambito, si sta delineando un nuovo donatore 3.0 che usa il web come canale per effettuare donazioni, anche di piccole somme, mostrandosi sempre più partecipe alla vita culturale della comunità, un tempo stimolato, in prevalenza, da cause sociali o umanitarie.In tale contesto, oltre al mondo delle produzioni artistiche, anche il settore culturale in senso stretto, tradizionalmente sostenuto dalla mano pubblica e rappresentato in particolare dalle organizzazioni legate alla conservazione e alla valorizzazione del patrimonio, guarda con crescente interesse al crowdfunding: uno strumento capace di coniugare il fundraising con forme di partecipazione e condivisione di progettualità spesso innovative.Metterne in luce le concrete potenzialità, evidenziando tanto gli elementi di forza quanto i fattori critici e di rischio, è l’obiettivo del convegno “Il crowdfunding per la Cultura, tra fundraising e marketing”, promosso dall’Associazione Civita, previsto per giovedì 23 febbraio 2016 alle ore 10.00 presso la Sala Gianfranco Imperatori della stessa Associazione.
Moderato da Marilena Pirrelli, giornalista di ArtEconomy24-Il Sole 24Ore, l’incontro sarà occasione per presentare il volume “Il crowdfunding nel settore culturale e creativo”, realizzato dal Centro Studi dell’Associazione Civita e edito da Marsilio Editori, dedicato al tema del crowdfunding artistico-culturale e volto a diffonderne la conoscenza e la prassi. Sarà distribuita copia del volume edito da Marsilio Editori (foto: Crowdfunding)

Posted in Economia/Economy/finance/business/technology, Roma/about Rome | Contrassegnato da tag: , , , | Leave a Comment »