Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 301

Posts Tagged ‘merkle’

Merkle/HelloWorld Named a Strong Performer Among Loyalty Service Providers

Posted by fidest press agency su giovedì, 18 luglio 2019

Merkle (, a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, named Merkle/HelloWorld a Strong Performer in The Forrester Wave™: Loyalty Service Providers, Q3 2019.The Forrester report assesses the state of the loyalty service providers landscape and compares 14 vendors across 22 criteria. The report evaluates providers that offer services to support loyalty strategy development, program management, loyalty marketing, analytics, and creative.Merkle/HelloWorld received the highest scores possible in the criteria of Loyalty Program Management Services, Experience Design Services, Marketing Services, Creative Services, Privacy & Security, Account Management, Account Retention, and [number of] Loyalty Clients. The company received positive client feedback, with one client referencing that account teams “empower clients with the expertise that they have in a nimble way.”
Forrester also cited Merkle/HelloWorld for “building emotional connections with customers regardless of tactic,” due to the core of its trademarked Human Loyalty® philosophy and for HelloWorld’s legacy experience in games management, including promotions management, digital engagement, and legal capabilities. Furthermore, report author Emily Collins, principal analyst at Forrester, noted in the report that “brands, especially those in consumer goods, high-tech, and healthcare, will appreciate Merkle/HelloWorld’s broad and deep capabilities for loyalty and engagement marketing.”

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Merkle’s Coleen Kuehn Named to Campaign’s List of Top Digital Talent

Posted by fidest press agency su sabato, 31 marzo 2018

Merkle (, a leading technology-enabled, data-driven performance marketing agency, announced that Coleen Kuehn, chief media officer, has been named to Campaign US’s Digital 40 over 40 list. Coleen joins an elite group of the industry’s most gifted and accomplished digital talents over 40. Honorees represent a diverse background across interactive advertising, marketing, and design, but each provides outstanding and unique contributions to the state of digital marketing.A seasoned executive with 20 years of experience in marketing, strategic planning, digital media, and technology, Coleen began her career in marketing and product development roles for American Express and The Coca-Cola Company, after receiving an MBA from University of Michigan’s Ross School of Business. As Merkle’s chief media officer, she is responsible for a team of 500 digital professionals that span an ever-growing footprint in the Americas. Under her leadership, the team manages Merkle’s media portfolio across search, display, social, and performance media, in addition to overseeing the agency’s comprehensive communications strategy capabilities. In her first year at Merkle, Coleen integrated all of the media and channel offerings into an integrated, holistic offering. Of particular interest was her role in spearheading the development of a revolutionary and proprietary methodology for delivering people-based media. Largely attributable to Coleen’s stewardship, Merkle has recently been recognized with numerous industry accolades, which include being named Search Agency of the Year by MediaPost, a Leader in the Forrester Wave: Search Marketing Agencies, Q4 2017, Best Large SEO Agency by the US Search Awards, and the #2 Programmatic Agency by AdExchanger.“Coleen’s ambition and commitment to driving innovation and advancing Merkle’s media practice is astounding. She is a remarkable leader and has accomplished so much in just her first year here at Merkle,” said Craig Dempster, president of Merkle Americas. “Throughout her career, Coleen has received a great deal of industry recognition, and with the results she has already delivered for Merkle, it’s no wonder Campaign US has joined her list of admirers.”

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Merkle First Agency to Achieve Specialized Partner Status for Adobe Campaign in Mainland China

Posted by fidest press agency su martedì, 9 gennaio 2018

london-centralLondon. Merkle (, a leading technology-enabled, data-driven performance marketing agency, announced that it has been awarded the Asia Pacific regional specialization for Adobe Campaign, part of Adobe Marketing Cloud. Additionally, Merkle, part of Dentsu Aegis Network, has achieved Global Specialized Partner status for Adobe Campaign. Merkle is the only agency with the Global Specialized Partner status for Adobe Campaign, which was achieved by adding the Asia Pacific regional specialization to its existing status in the Americas and European region.“Merkle is the first Adobe Solution Partner to achieve this specialization certification in mainland China. We’re very excited about the global recognition, as the specialization certification in Asia Pacific supports our continued expansion and growth in this region,” said Ted Bray, growth officer for Merkle APAC.Merkle has performed multiple successful customer implementations, the requisite number of certifications, and the required volume of sales to realize Global Specialized Partner status for Adobe Campaign. As an Adobe Global Alliance Partner with an industry vertical approach and Specialized status for Adobe Campaign, Adobe Experience Manager, and Adobe Analytics, Merkle enables brands to maximize their Adobe Experience Cloud investments by creating tailored customer experiences with innate precision.“With a long history and close relationship between Adobe and Merkle, we value our collaboration as a key factor in the success we help brands achieve,” said David Skinner, head of global alliances and partnerships for Merkle.Since joining the Adobe Solution Partner program in 2015, Merkle has expanded its relationship to become an Adobe Global Alliance Solution Partner with the full range of platform capabilities across the world. Earlier this year, Merkle was named Adobe’s 2016 Emerging Partner of the Year for the Americas and for the EMEA North Region (United Kingdom, Ireland, Nordics, and Western Europe).

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