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Quotidiano di informazione – Anno 33 n° 348

Posts Tagged ‘Original equipment manufacturer’

Frost & Sullivan Expects Six Million Semi- and Highly-Automated Vehicles in Europe and North America by 2025

Posted by fidest press agency su lunedì, 4 novembre 2013

LONDON Autopilot mode und unmanned vehicles have made their footprint in the aerospace and defence industries and inspired the automotive industry to follow suit. OEMs in the automotive space are busy trying to incorporate ways to automate urban and highway commuting.Automakers understand however, that drivers will only require a temporary relief from driving tasks, and are designing cars that are either semi- or highly-automated. Their primary business model is built around car-ownership and providing the driver with increased comfort features such as “traffic-jam-assist” and “automated valet parking”.
Frost & Sullivan is organising a web conference, entitled The Future of Autonomous Driving, taking place on Thursday, 7 November 2013, at 4.00 p.m. GMT. Frost & Sullivan Team Leader Chassis & Safety, Mr. Prana T. Natarajan, Commercial Manager – Intelligent Mobility & Future Transport Technologies, Mr. Chris Reeves from Mira Ltd., and Product Marketing Manager, Mr. Harald Barth from Valeo will discuss upcoming future trends in autonomous driving, compare and contrast strategies as well as related business models of traditional OEMs with those of newer market participants such as Google.To participate in this complimentary web conference, please email Katja Feick at katja.feick@frost.com with your full contact details. Upon receipt of the above information, a registration link will be e-mailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.Participants of this web conference will be introduced to strategies from experts who have implemented autonomous driving solutions in the defence sector and hear about the design, testing and validation requirements for autonomous cars.The web conference will cover the architectural changes needed for automated driving, and besides market/technology roadmaps and business models.

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Environmental and Cost Benefits Strengthen Hybridization Trends in Off-highway Commercial Vehicles, says Frost & Sullivan

Posted by fidest press agency su lunedì, 4 novembre 2013

London, UK – 30th October, 2013 – Stricter regulations, the increasing importance of fuel economy, and a greater focus on corporate social responsibility by original equipment manufacturers (OEMs) is lending momentum to the global hybrid powertrain market for off-highway commercial vehicles. In fact, hybridization is emerging as a key optimal-cost solution for emission compliance, as well as noise reduction.New analysis from Frost & Sullivan (http://www.automotive.frost.com), Strategic Outlook of Global Hybridization Trends in Select Off-highway Commercial Vehicle Market, finds that hybrid powertrains are expected to account for 3 percent – or 90,258 units – of the total global off-highway powertrain production in 2018. Asia will emerge as the largest regional manufacturer and consumer, accounting for nearly half the total market. The forklift segment will be the primary beneficiary of hybrid powertrains, accounting for 47.7 percent of the market’s share.Tighter emission regulations across the globe have created a need to use hybrid powertrains in the off-highway commercial vehicle sector. Advances in complimentary technologies, such as power electronics and insulated gate bipolar transistors (IGBTs), will bring down the cost of hybridization in the long term and boost sale volumes. The emergence of suitable duty cycles – including frequent start/stop and power reversal features – is another key factor supporting the hybridization trend in off-highway vehicles.For now, multiple challenges exist for the market, ranging from high initial acquisition costs; applicability issues with battery technology such as weight and charge rate, and weak customer perception of durability. Nevertheless, manufacturers are making an effort to address each challenge. Apart from advancements in IGBT, developments in regenerative technologies will address concerns regarding weight of the battery system, while educating end users regarding the benefits of hybridization will shift customer perception.
Frost & Sullivan recommends the identification of ideal segments within the off-highway market for hybridization as a key measure towards fuelling adoption. Further, it is important to explore new opportunities both in terms of region and application to drive economies of scale and set a growth pattern beneficial to all stakeholders in the industry.
Strategic Outlook of Global Hybridization Trends in Select Off-highway Commercial Vehicle Market is part of the Automotive & Transportation Growth Partnership Service program. Frost & Sullivan’s related research services include: Electric Vehicle Market in Turkey – An Update, Global Commercial Vehicle Telematics Market in 2013, and Global Medium-heavy Commercial Truck Market in 2013. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

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Frost & Sullivan: Light Commercial Vehicle Telematics Market Underpenetrated in Europe

Posted by fidest press agency su giovedì, 3 ottobre 2013

English: The City of London skyline as viewed ...

English: The City of London skyline as viewed toward the north-west from the top floor viewing platform of London City Hall on the southern side of the Thames. In the foreground: Dixie Queen and Millennium Time at Tower Millennium Pier. This is a 5 segment panoramic image taken by myself with a Canon 5D and 24-105mm f/4L IS lens. (Photo credit: Wikipedia)

LONDON The European light commercial vehicle (LCV) telematics market is largely untapped. Overall penetration of telematics in the 29 million LCVs in operation in Europe is just 6.2 per cent, which presents immense opportunities for telematics vendors as well as original equipment manufacturers (OEMs).New analysis from Frost & Sullivan (http://www.automotive.frost.com), Strategic Analysis of the European Light Commercial Vehicle Telematics Market, finds that catering to the demand for customised telematics solutions will provide the impetus for higher revenues. The study estimates market revenues to go up from €1.10 billion in 2012 to €3.10 billion in 2019.Hardware costs are steadily declining, and to boost the use of telematics in LCVs, several aftermarket vendors are offering subscriptions with no upfront cost while distributing the hardware and services cost over set contract periods.“The market, mainly dominated by these independent aftermarket telematics solution providers, is witnessing the entry of OEMs that provide solutions covered by warranties and supported through dealership networks,” said Frost & Sullivan Automotive and Transportation Industry Analyst Niranjan Manohar. “These systems are popular as they are available through modular subscription schemes and allow customers to upgrade or downgrade their service level requirements.”Beyond 2015, legislations that mandate new cars to be equipped with eCall devices will facilitate the entry of more OEMs with new offerings in the LCV telematics space, further aiding market development. The advent of telematics as a standard line-fit in medium and heavy CVs will hasten the introduction of next-generation services such as real-time information on traffic and parking in LCVs.Currently, however, the absence of an established OEM base is depriving the market of the product volumes necessary to fuel penetration in new vehicles. Moreover, low awareness among small- and medium-sized fleets in Europe curbs adoption. The unique needs of various industries within service clusters will add to the challenge of ensuring unified customer awareness.Focus on finding the right product, service and finance mix for the right customer will help retain existing consumers and attract new ones. Hardware and software maintenance contracts must be promoted and the range of company-relevant applications widened to spur recurring revenue.

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Microsoft acquista i cellulari di Nokia per 7,17 miliardi di dollari

Posted by fidest press agency su mercoledì, 4 settembre 2013

 

“Nel mondo post-PC, e nel bel mezzo di una guerra all’interno dell’ecosistema, Microsoft ha finalmente comprato Nokia. Questo accordo non riguarda tanto i dispositivi, quanto la piattaforma Windows Phone. Per poter avere rilevanza in questa nuova era, Microsoft deve sviluppare un ecosistema forte – dinanzi all’attuale 4% della quota di mercato, ha ancora molta strada da fare. L’acquisizione consente a Microsoft di raddoppiare nuovamente i propri sforzi per Windows Phone e di usare il marchio Lumia per innovare concretamente la piattaforma. Microsoft è ora in grado di controllare l’intera esperienza dell’utente, fatto che aiuterà ad evitare la frammentazione del sistema operativo (come è avvenuto per Android) e rendere più semplice attirare gli sviluppatori verso questa piattaforma. Inoltre, adesso Microsoft è posizionata molto meglio per riconquistare alcuni dei clienti enterprise che ha perso come risultato della logica BYOD e della consumerizzazione. Ora può offrire ai clienti un portafoglio completo di hardware, software e servizi.
La domanda che sorge in seguito all’acquisizione è che cosa Microsoft intenda fare con la piattaforma Windows Phone ora che possiede un OEM. La sua lunga storia con i diversi partner suggerisce che difficilmente seguirà l’esempio di Apple, permettendo che la propria piattaforma sia usata esclusivamente su dispositivi Nokia. Per aumentare la quota di mercato, Microsoft dovrà continuare a supportare Samsung e HTC, e dovrà alleviare le preoccupazioni che dovessero emergere come risultato dell’acquisizione. Microsoft può sfruttare Nokia come strumento per l’innovazione concreta della piattaforma, come Google sta facendo con Motorola. Tuttavia, per avere successo dovrà assicurarsi di mantenere buone relazioni con i partner.”

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Comment by Sarwant Singh, Frost & Sullivan, on Lexus Announcing the Opening of a Luxury Brand Experience Space in Tokyo

Posted by fidest press agency su venerdì, 23 agosto 2013

London “The future of car retailing is very much omni-channel, eRetailing and creating a digital experience. The role of dealerships therefore, needs to evolve to create a unique customer experience when they visit them.Audi has been one of the first to respond with the AudiCity concept that will be rolled out to over 20 cities. Similarly, Daimler and BMW have also taken a lead in opening flag ship stores in major cities like Paris and London. BMW will even sell the new i3 through the internet. Japanese luxury brands on the other hand have so far lagged behind the German premium brands, and they are now fast catching up.All major retail industries have evolved to embrace the new omni channel strategy. We have seen the disappearance of major retail stores like Borders in US and Comet and Woolworths in the UK. The question is how long before this trend impacts the car industry which has huge investments in brick and mortar retailing.Lexus seems to have gone more for a brand experience centre creating a fusion of art, fashion and culture within a store. This seems like a contrary move when compared to Audi, which has gone for a digital customer experience and which is something we expect more in the future from OEMs. It is understandable however, if you see customer satisfaction statistics. Lexus always comes out on top in the US for being the best in class brand for delighting the customer experience at the dealership. They seem to be taking it to the next level. “Sarwant Singh is Senior Partner and Global Practice Director Automotive & Transportation at Global Growth Consultants Frost & Sullivan.
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation. The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

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Demand for Luxury Cars Differs Across Global Regions, Says Frost & Sullivan

Posted by fidest press agency su venerdì, 16 agosto 2013

London The global luxury car market moves in different directions across various regions. While the UK market is the only European market to have experienced positive growth in 2012, the U.S. market finds itself in a rebound post recession with buoyant customer confidence. China however, is likely to overtake the U.S. success story by 2015.According to Frost & Sullivan (www.automotive.frost.com) the Global Luxury Vehicle Market is expected to grow from around 5 million cars today to around 10 million cars globally by 2020. This growth is likely to concentrate on the compact segments with 1.4 million cars today growing to 2.6 million cars globally by 2020 as well as the SUV segment with 1.6 million cars today forecast to grow to 2.3 million cars produced globally by 2020.“Baby boomers are the biggest customer group and represent 58 per cent of Merc customers for luxury cars in the North American market,” says Frost & Sullivan Automotive & Transportation Consultant, Mr. Niranjan Thiyagarajan. “Millennium customers on the other hand are expecting entry level luxury cars that offer unparalleled technology and connected services. This has been made evident by plans from luxury makers Daimler and BMW to introduce the CLA sedan and 3 series models at $ 33,000.” Generation X and Y customers in emerging markets such as China, India and Latin America are focusing on compact sporty vehicles. “The largest selling model for Jaguar Landrover has been the Evoque with close to 95,000 in 2012,” Mr. Thiyagarajan continued. “This also means luxury car makers will be hit by lowered profit margins for smaller cars. On the other hand large SUV’s like the Porsche Cayenne have been a massive success prompting manufacturers such as Bentley, Lamborghini and Maserati to consider introducing similar models.” There has been a polarisation in the size of vehicles preferred by premium customers.China remains the most important market despite government austerity policies restricting the purchase of luxury cars for its fleets. This is only a momentary lapse and not expected to halt the luxury market which will grow quicker than the automotive market itself. GM is building its Cadillac plant in Shanghai while Honda plans to introduce Acura cars in China by 2016.“Despite the effects of the double dip recession the luxury car market remains unaffected and a number of native players from the Chinese and Russian market are expected to enter the scene,” concludes Mr. Thiyagarajan. “Connected living and health, wellness and well being are key USPs that OEMs are expected to differentiate themselves on.”(Analyst Comment by Frost & Sullivan Consultant Niranjan Thiyagarajan)

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ASEAN to Emerge as a Key Global Automotive Market and Production Hub by 2019, Says Frost & Sullivan

Posted by fidest press agency su venerdì, 16 agosto 2013

London The ASEAN region offers a significant opportunity to global automakers in the near to medium term, says a new analysis from Frost & Sullivan. The importance of ASEAN as a cluster cannot be denied as the region is likely to be the fifth largest automotive market in the world by 2019.New analysis from Frost & Sullivan (http://www.automotive.frost.com) Strategic Analysis of ASEAN Automotive Outlook finds that the market is likely to grow at a compound annual growth rate (CAGR) of 5.8 per cent (2012-2019) to reach 4.71 million in 2019, mainly driven by rapid market expansions in Indonesia and Thailand.“The low level of motorization in ASEAN offers strong growth potential for the automotive market, while the heavily-motorized regions of Western Europe and North America represent a saturated “replacement” market,” said Frost & Sullivan Asia Pacific Research Director, Mr. Vijay Rao.“Passenger vehicle segments are likely to dominate the market. Thailand the key pickup market in the region is shifting to passenger vehicles with increased consumer preference for compact, environment friendly eco cars,” he said.Indonesia is expected to emerge as the largest automotive market in ASEAN by 2019, accounting for 2.3 million vehicles, driven by sustained economic growth in the country, growing middle classes with larger disposable incomes, increased investments in automotive sector and introduction of automotive regulations supporting market growth.
Automotive demand in Thailand is also expected to grow driven by an improved economy, more disposable incomes, capacity expansions by automakers, and launch of several new vehicle models. “The Malaysian market is expected to grow supported by foreign model proliferation at competitive price points and by price reduction as a result of market liberalization,” Mr. Rao said.He added that total vehicle production in ASEAN is expected to grow at a CAGR (2012-2019) of 8 per cent to hit 7.05 million units in 2019. “Thailand is likely to continue its dominance as a major production hub in ASEAN due to expected significant capacity expansions, increased export and domestic demand, availability of skilled labor force with a well-developed automotive component industry.”Vehicle production in Indonesia mostly caters to local sales driven mainly by the expected expansion in automotive demand and foreign investment inflow for production expansion. European and Chinese OEMs are looking at Malaysia as an assembly and manufacturing hub to set up production plants.Strategic Analysis of ASEAN Automotive Outlook is part of the Automotive & Transportation Growth Partnership Services program, which also includes research in the following markets: 2020 Vision of the Australian Automotive Aftermarket, CEO 360 Degree Perspective of the Automotive Industry in Myanmar, Strategic Growth Opportunities from AEC Implementation and New Government Policies in ASEAN, Strategic Growth Opportunities of Navigation Systems Market in ASEAN, Analysis of the Advanced Driver Assistance Systems Market in Japan amongst others. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

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Frost & Sullivan “Urban Mobility 3.0”

Posted by fidest press agency su mercoledì, 4 aprile 2012

Londra 13 e 14 giugno prossimi Il parlamentare Norman Baker darà il via al dibattito nella House of Lords del Parlamento britannico – L’argomento di quest’anno è “ Nuove offerte per la mobilità da parte dei produttori OEM e nuovi modelli di business che sfruttano il Web 2.0” “Siamo onorati della partecipazione di Baker al nostro evento – afferma Sarwant Singh, Partner e Global Practice Director del gruppo Automotive & Transportation di Frost & Sullivan -. Il nostro workshop annuale è stato creato nel 2009 per stimolare il dibattito su argomenti e tendenze che interessano lo sviluppo globale dei trasporti, quali ad esempio l’urbanizzazione, le nuove soluzioni di mobilità o i trasporti intermodali. Siamo in particolare orgogliosi dei nostri sforzi tesi ad avvicinare il settore pubblico e il settore privato.” Durante i due giorni dell’evento si affronteranno e discuteranno i nuovi concetti di mobilità urbana e i modi in cui le più recenti tendenze possono offrire opportunità ai Governi, al settore pubblico e alle imprese di allineare la propria visione della mobilità futura e i propri prodotti e servizi ai bisogni non ancora soddisfatti del cliente. Durante l’evento si analizzerà anche il ruolo del trasporto pubblico, in particolare degli autobus e dei treni, e il ruolo dei veicoli elettrici come forma di trasporto sostenibile ora e in futuro. Il discorso di Baker darà il via al primo giorno della conferenza, incentrato sull’argomento “Personale o pubblico?: I grandi agglomerati urbani e i trasporti sostenibili del futuro”. La discussione sarà facilitata da un pannello di parlamentari e rappresentanti del settore privato e del mondo accademico. Il secondo giorno sarà caratterizzato da discorsi programmatici e discussioni di gruppo con esperti del settore automobilistico e del mondo accademico.
Per maggiori informazioni sull’evento di Frost & Sullivan “Urban Mobility 3.0: OEMs New Mobility Offerings and New Business Models Linking Web 2.0”, si prega di contattare Chiara Carella, Corporate Communications di Frost & Sullivan, all’indirizzo chiara.carella@frost.com. Un numero limitato di pass gratuiti saranno disponibili per gli addetti ai media. Per informazioni generali, si prega di visitare il sito dell’evento: http://www.gil-global.com/urbanmobility.Gli sponsor ufficiali di “Urban Mobility 3.0” sono Karsan e Siemens. Il primo giorno della conferenza è organizzato in collaborazione con Carbon Connect.
Frost & Sullivan, la Growth Partnership Company, permette ai suoi clienti di accelerare la propria crescita e raggiungere posizioni di rilievo in termini di progresso, innovazione e leadership di mercato. La Growth Partnership Service di Frost & Sullivan offre al CEO e al suo Growth Team ricerche accurate e modelli “best practice” da seguire per guidarli nella creazione, valutazione e attuazione di efficaci strategie di crescita. Frost & Sullivan vanta 50 anni di esperienza come partner delle più importanti società a livello globale (indice Global 1000), di aziende emergenti e della comunità degli investitori, lavorando in modo capillare in più di 40 uffici distribuiti su sei continenti. Per far parte della nostra Growth Partnership, visita il sito http://www.frost.com.

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Hold Keynote Speech at Frost & Sullivan’s Annual Industry Event ‘Urban Mobility 3.0’

Posted by fidest press agency su martedì, 3 aprile 2012

London The Parliamentary Under-Secretary of State for Transport, Mr. Norman Baker MP, has confirmed his attendance as keynote speaker at Frost & Sullivan’s upcoming annual industry event ‘Urban Mobility 3.0’. The two day conference in its fourth consecutive year will take place on 13th and 14th June 2012 in London. This year’s focus is on ‘OEMs New Mobility Offerings and New Business Models Linking Web 2.0’.
The two day event will debate and discuss new urban mobility concepts, how latest trends can provide opportunities for government, public sector and corporations to align their future mobility vision, products and services toward customers’ unmet needs. The event will also debate the role of public transport, specifically bus and rail, and electric vehicles as a sustainable transport of now and the future.Mr. Baker’s keynote address will open day one of the conference which focuses on the issue: “Personal or Public?: Mega Cities and the Sustainable Transport of the Future”. The debate will be facilitated by a panel of parliamentarians and industry as well as academic representatives and will take place at the House of Lords in the House of Parliament. Day two will be held at The Honourable Artillery Company (HAC) and feature keynote speeches and panel discussions with both experts from the automotive industry and the academic world.If you are interested in more information on Frost & Sullivan’s event ‘Urban Mobility 3.0: OEMs New Mobility Offerings and New Business Models Linking Web 2.0’, please e-mail Katja Feick, Corporate Communications, at katja.feick@frost.com. A limited number of complimentary passes are available to members of the media. Please also visit the event website for more background information: http://www.gil-global.com/urbanmobility Official Sponsors of ‘Urban Mobility 3.0’ are Karsan (http://www.karsan.com) and Siemens (http://www.siemens.com). Day one of the conference is organised in cooperation with Carbon Connect.
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

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Core competency of vehicle usage and vehicle analysis

Posted by fidest press agency su mercoledì, 7 marzo 2012

London. Vehicle OEMs have traditionally focused on their core competency of vehicle usage and vehicle analysis, rather than transport operation. This has placed them at a disadvantage to independent aftermarket telematics vendors, whose core competence is in transport operation. OEMs have typically limited client contact after selling the vehicle. But this is expected to change once OEMs gradually start offering fleet management systems (FMS) as a standard in their models.New analysis from Frost & Sullivan (http://www.automotive.frost.com), Strategic Update of European Medium and Heavy-duty Commercial Vehicle Telematics Market, finds that the market registered sales of 542 million in 2010 and estimates this to reach 1.3 billion in 2017. Frost & Sullivan anticipates almost half the vehicles produced to have a FMS as a standard line-fit by 2017. Telematics solutions supporting an open and flexible platform will allow vehicle manufacturers to survive long-term in this competitive market. Some OEMs might consider offering FMS as a standard based on the country in which they are being offered, while others might base it on models, changing platforms, miles driven or pricing. At present, however, most OEMs consider the particular market or country, when offering FMS as standard.
A key issue for OEMs is that hardware penetration might not necessarily equate to service penetration. This is because some operators do not want to be linked to OEMs or to a particular OEM. At the same time, some OEMs do not have the capability of expanding outside their own vehicle line. Moreover, operators with mixed fleets do not favour OEMs’ base-telematics system. Thus, even with the hardware in place, OEMs are unlikely to win all the associated service opportunities.This strategy of offering a standard quality fitment, suiting all types of customers and extending the continued relationship, is expected to have a positive influence on the market presence of OEMs in the coming years. This strategy will not only help OEMs to increase their base of active subscribers but will also help them collect a large pool of real-time vehicle specific data to build better trucks for the future.
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

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Automotive Human Machine Interface Solutions Poised to Tap Synergies between Driver and Car

Posted by fidest press agency su mercoledì, 18 gennaio 2012

London. To deal with the issue of driver distraction, the automotive industry is turning to a multi-modal human machine interface (HMI) approach, wherein all the interfaces play an equal role. The main aim here is to prioritise information and reduce driver workload.According to a new analysis from Frost & Sullivan (http://www.automotive.frost.com), Strategic Analysis of European and North American Automotive Human Machine Interface Market, 16 million cars will be equipped with basic voice interface, 6.9 million with advanced voice interface, and 1.2 million with multifunctional knobs in Europe by 2017. Meanwhile in North America, 13.6 million cars will have basic voice, 6.8 million advanced voice, and 0.9 million will be equipped with multifunctional knobs by 2017.The integration of varied comfort and safety user interfaces into a single system is a growing trend. Multi-modal HMI solutions will help reduce complexity, while focussing on the consumer demand for different interfaces.“OEMs and suppliers are constantly working on prioritising the information coming from infotainment systems and smartphones in order to minimise driver distraction and increase safety,” notes Frost & Sullivan Research Analyst Krishna Jayaraman. “The primary aim of HMI is to simplify the driver’s interaction with the car; OEMs are actively looking at finding an optimal solution to this challenge by providing the same styling of HMI solutions across their product line to minimise distraction as well as the driver learning curve.”The majority of in-vehicle functionalities require a substantial amount of information to be presented to the driver. This contributes to the problem of inattentive driving, while increasing the risk of traffic accidents. Therefore, effectively managing information flows is a big challenge.“Information has to be split among different vehicle displays and the input channels have to be ergonomically positioned,” says Jayaraman.Designing a user interface that is simple, accessible, less distractive, and affordable presents a key challenge. The location of the user interface and the type of information depending on the driving conditions are the main issues in the development of an efficient HMI.HMI solutions have to be designed keeping the primary task of driving in mind. Offering redundant interfaces for an application will ensure a fail-safe environment where, even if one of the interfaces stops working, there will always be another option that will assume control.HMI controls are strongly co-related to vehicle comfort and ease of use. OEMs need therefore, to offer solutions to which consumers are accustomed. This will decrease the length of the learning curve and make it easy for drivers to use different functions with controls they are familiar with.
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com

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