Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 289

Posts Tagged ‘personalisation’

British Consumers Are Not Ready for AI and Want Higher Levels of Personalisation

Posted by fidest press agency su venerdì, 22 novembre 2019

UK consumers are not prepared for the introduction of Artificial Intelligence (AI), and want brands to focus on delivering a seamless, personal digital experience instead, according to the results of a global survey commissioned by Acquia, the open digital experience company.Only two in five (44%) British consumers are looking forward to brands interacting with them via AI, such as chatbots and voice assistance technology, with four in five (81%) stating automated experiences with brands are too impersonal, in Acquia’s annual ‘Deliver the CX They Expect: Customer Experience Trends’ report.However, there is a distinct disconnect with the thoughts of consumers and marketers when it comes to AI, as more than seven in ten (72%) of UK marketers say that they are looking forward to the introduction of AI, while two-thirds (65%) say their customers want higher levels of personalisation than they currently offer.
Commenting on the findings of the survey, Steve Williamson general manager and senior vice president of EMEA at Acquia, said: “It’s clear that consumers want a simple, seamless, personal experience via their digital channels, when interacting with their favourite brands. While the marketing industry appears to have a burning desire to introduce AI in customer experience, they actually need to work on getting the basics right, and that starts with personalisation. To build long-lasting loyalty, brands need open, adaptable marketing and CX technology, to put personalisation at the heart of their customer experience strategy.”

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The awards ceremony

Posted by fidest press agency su lunedì, 13 settembre 2010

Sharm El Sheikh, (Egypt) on November 8th 2010 at the Grand Rotana Hotel in The awards ceremony. Winners of the Best In-flight Entertainment System for Commercial Aircraft and the Best In-flight Entertainment System for Private/Executive Aircraft Award categories will now receive free livery consultation services by Happy Design Studios’ design experts. Depending on the aircraft category, each design created by the company is valued from US$ 76,000 to US$ 102,000.
According to media reports, an increasing shift towards the personalisation of aircraft is being witnessed, especially in the private and executive aviation industries in the MENA region. These often take the form of bespoke interiors, customised liveries and choice of in-flight entertainment systems. With the personalised aircraft interiors market in MENA, Europe, India and Asia currently constituting US$ 1 billion per annum (, together with the anticipated growth in business aviation, the scope for further expansion in this industry is immense. According to Bombardier’s 2010 market forecast, the business jet market is expected to exhibit strong increase from 2010-2029 with 26,000 deliveries taking place during this period. The Custom Jet Show caters to just this market. Taking place in Sharm El Sheikh from November 7th – 8th 2010 alongside the AVEX International Airshow, the event format consists of two exhibition days – November 7th – 8th – and the Custom Jet Awards, which will honour outstanding achievements in the categories of ‘Exteriors
Happy Design Studios is a studio based in France. The company designs original and tailor-made liveries for aircraft, helicopters and yachts. In addition to the livery design, the company also offers project management facilities for design implementation.
Organised every two years, AVEX International Airshow 2010 is the Africa and Middle East region’s platform for international aviation. The four day event, organised by naseba, is held under the patronage of the Egyptian Ministry of Civil Aviation at Sharm El Sheikh International Airport. Gathering key aviation decision makers, AVEX focuses on the Africa and Middle East region’s rapidly expanding aviation sector and aids business expansion, the formation of new client-partner relationships and cross border partnerships.

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