Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 32 n° 60

Posts Tagged ‘reputation’

Reputation House Launching Brand Reputation Management Application

Posted by fidest press agency su sabato, 28 dicembre 2019

The Reputation House brand protection agency has announced the launch of its first specialized application for brand reputation management.The announcement of the launch of the application, named ION, was made at the Digital Marketing Nights event, which was held in Hong Kong on November 28, 2019. The event became the second for Reputation House after the immense success of the first Digital Marketing Nights, which was held in May of 2019.The new digital product by Reputation House is being developed as an application for mobile devices for analyzing public opinion online. The advanced software employed within the architecture of the application allows users to analyze the tonality of online references made to a specific brand and derive results on public perception.ION is specifically designed for corporate clients as it offers them all the tools necessary for evaluating brand reputation levels. The results of extensive public opinion analysis allow users to effectively take action in crisis situations and manage negative opinions. Image threatening situations can be promptly identified and levied using the application before they can spread online and damage brand reputations.The application includes a host of advanced features, such as a range of information filters, which sort online data flows on selected brands by source, language, date and other parameters. ION offers a convenient and user-friendly dashboard with extensive instrument panels for allowing users to customize alerts to desired events by specifying various keywords that the application’s analysis system will search for online. The application is already available in App Store and Google Store.Reputation House is a brand protection and online reputation management company working with content monitoring and analytics, as well as generation of positive informational backgrounds and social media image optimization. The company caters to global brands, such as international car brands, banks and other clients from a variety of industries. Reputation House is a rapidly developing company that is seeking to establish its presence on the global reputation management market.The launch of the new application by Reputation House is an important step for expansion into more reputation management market niches. The company has recently opened a representative office in Hong Kong and is actively engaged in attracting new clients with its extensive range of products.

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Contrasto alle fake news e tutela della brand reputation

Posted by fidest press agency su martedì, 12 marzo 2019

Parma giovedì 14 marzo, dalle ore 10 alle 13, al Dipartimento di Scienze Economiche ed Aziendali (Aula K16 Via Kennedy), si terrà il workshop Contrasto alle fake news e tutela della brand reputation organizzato da Retailab e CentroMarca.
L’incontro fornirà aggiornamenti e indicazioni sulle strategie di risposta alla diffusione di informazioni infondate che possono danneggiare l’immagine dell’azienda e dei suoi marchi. Nel corso dei lavori, attraverso inquadramenti teorici e case study, saranno approfonditi il contesto sociale, le declinazioni del fenomeno e le strategie di risposta delle imprese.Aprirà i lavori il prof. Guido Cristini – Docente di Retail Marketing all’Università di Parma. Interverranno Ivo Ferrario – Direttore Comunicazione e Relazioni Esterne Centromarca; Luce Mariniello – Funzionario del Servizio Economico- Statistico dell’Autorità per le garanzie nelle comunicazioni (AGCOM); Marcello Gelo, Global Marketing Director Mutti; Luca di Leo -Responsabile Relazioni con i Media Gruppo Barilla e Filippo De Caterina – Direttore Corporate Communication, Sustainability e Public Affairs L’Oréal Italia.
Silvia Bellini, docente di Marketing Operativo all’Università di Parma, coordinerà il dibattito con gli studenti, e infine la prof.ssa Beatrice Luceri (docente di Marketing Internazionale) e la prof.ssa Maria Grazia Cardinali (docente di Shopper Marketing) concluderanno l’incontro.

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Facebook Protects Users from Untrustworthy Websites

Posted by fidest press agency su venerdì, 13 maggio 2011

Helsinki, Finland and Palo Alto, CA Web of Trust (WOT), the world’s leading crowd-sourced website reputation rating service, and Facebook, the Internet’s leading social platform, begin collaboration today to give Facebook’s over 500 million users reliable protection against dubious web links. When a Facebook user clicks a link that leads to a page with a poor reputation rating given by the WOT community, Facebook shows a warning message. WOT’s global community has reported five million sites for phishing, untrustworthy content, fraudulent services or various scams. Facebook’s ability to protect its users from malicious links is significantly improved with the use of WOT reputation ratings. Whenever a Facebook user navigates to an untrustworthy site a warning will appear allowing the person to avoid the link, learn more about the rating or continue forward. Web users have rated more than 31 million websites with the free WOT add-on. WOT’s free service has over 20 million users globally. In addition to Facebook, users of the WOT tool also see reputation icons on Google search results, email links, Twitter and for shortened URLs. Each user can rate websites themselves and add explanatory comments. WOT ratings are recalculated every 30 minutes to ensure users have the freshest and most reliable information. The free WOT plugin works in all web browsers and is easily downloaded at
Web of Trust (WOT) is a community-powered surfing tool that boosts trust on the Internet, by using authentic user experiences to help web users find reliable websites. The leading community-based safe surfing tool uses an intuitive traffic-light rating system to help web users stay safe when they search, surf and shop online. Website ratings are powered by a fast growing worldwide community of over 20 million users who have rated the reputation of 31 million websites based on their experiences in terms of trustworthiness, vendor reliability, privacy and child safety. Information from selected technical services is also used. The add-on works with Firefox, Google Chrome, Internet Explorer, Opera and Safari and is a free download from

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