Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 31 n° 301

Posts Tagged ‘reveals’

Isobar Survey Reveals the Evolution of CX as Creative Experience

Posted by fidest press agency su venerdì, 26 luglio 2019

Today Global Digital Agency Isobar has published ‘Creative Experience: the evolution of CX’, a Global survey of 1,000 CMOs and senior-level marketers on customer experience. The results demonstrate how CMOs are investing heavily in creativity to deliver better customer experiences that drive business growth. Download the report from Isobar.com to find out more.It argues how Creative Experience is an evolution of Customer Experience – using creativity to create distinct and connected experiences that create a place for brands to live in people’s lives. The report outlines the three imperatives for superior CX – ‘a customer-centred business strategy’, an ‘innovative use of technology’, and ‘data analytics to personalise products and services’, with the marketers who do not embrace these capabilities being left at risk of being left behind.Jean Lin Isobar Global CEO said “This survey is a must-read for any marketer aspiring to deliver next-level customer experiences. It defines Creative Experience – how the intersection of data, creativity & technology will lead the future transformation of businesses and brands through experience”The results show how CMOs believe Creativity is critical to transforming both customer experience and business overall. 85% of CMOs said that creativity and big ideas that ‘build the brand and that make create an emotional connection’ are important to the future success of their business and 47% are investing in creativity next year.Ronald Ng, Isobar Global Chief Creative Officer explained, “Experience is the only point of meaningful differentiation in brands. Whilst technology provides the infrastructure, it’s a creativity that enables customer experiences to have meaning.”

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CWT Research Reveals 71% of Business Travelers Embrace Innovation

Posted by fidest press agency su giovedì, 11 luglio 2019

Research by CWT, the B2B4E travel management platform, shows that 71% of global business travelers embrace travel innovation. Travelers from the Americas and Asia Pacific are more likely to favor it, with 75% and 71% respectively. Europeans, on the other hand, are warier of the changes – 7% of them stating a reluctance to embrace travel innovation versus 5% of Asia Pacific and 3% of Americas travelers.
Despite the fact that it is tempting to assume that younger age is a big factor when it comes to innovation acceptance, the results of this survey prove the opposite. Only Asia Pacific millennials score higher: 79% versus 75% of Generation X and 60% of boomers. In the Americas, Gen X travelers lead the way (78%), followed by millennials (76%) and boomers (70%), and in Europe millennials rank last at 64% after the two other generations at 67% each.“Technological innovation is the future, and frequent business travelers are already benefitting from its potential,” said Andrew Jordan, CWT’s Chief Product and Technology Officer. “Business travelers are people working away from home – so why wouldn’t they want to embrace innovations that make their journeys and their lives easier?”

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E xhibition Eileen Cooper RA

Posted by fidest press agency su sabato, 13 giugno 2015

eileenLondon Burlington House 15/6/2015 Piccadilly Royal Academy of Arts Join printmaker and painter Eileen Cooper RA for a guided tour of her exhibition Hide and Seek, and a unique opportunity to discuss her richly diverse practice in an intimate setting over coffee and conversation. Artist Eileen Cooper was elected a Royal Academician in 2000, and was made Keeper of the RA in 2010, the first woman ever to hold this post. She brings an unapologetically female perspective to her subject matter, which features bold, iconic images of the female form. Her concerns are as relevant and timeless as those of the human spirit itself, encompassing sexuality, motherhood, life and death. In Hide and Seek, the focus shifts from Cooper’s richly coloured, expressive paintings to her works on paper, exploring the media of charcoal, pencil, pastel and ink. In this tour, she reveals the story of her practice, discussing her approach to the autobiographical elements of her work and how her career as an artist has developed over the past 40 years. Monday 15 June 2015, 1 – 2.30pm.

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