Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 33 n° 335

Posts Tagged ‘wonders’

After Geneva, direction Shanghai for the second phase of Watches and Wonders!

Posted by fidest press agency su mercoledì, 14 aprile 2021

As Geneva prepares to close the doors of the largest watch event ever held online, it’s en route for China and part two of Watches and Wonders, in person. Starting tomorrow, 19 exhibiting brands will be at the West Bund Art Center for Watches and Wonders Shanghai, April 14-18, 2021, for what promise to be five exhilarating days, as much for the prestigious exhibitor line-up as for the multitude of activities and highlights on offer. New releases, previews, celebrities, talks, the LAB innovation space as well as workbench demonstrations will continue throughout the week to make this an unmissable event: as dynamic, inventive and creative as the industry it represents! After a week navigating the digital platform, the Watches and Wonders adventure continues in China. From April 14 to 18, the West Bund Art Center in Shanghai becomes the venue for an ambitious and wide-ranging program. With full safety measures in place, Watches and Wonders Shanghai will welcome professionals – media, retailers and select guests – for the first two days before opening to the public by invitation only: the opportunity for the visitors to immerse themselves in watchmaking excellence and discover, in the metal, the latest releases as well as trends for 2021, thanks to a lively five-day program. Throughout the five days, Watches and Wonders Shanghai will keep up a brisk pace of activities focused on watchmaking culture and learning: pierce a watchmaker’s secrets by assembling a mechanical movement, admire the craftsman’s seasoned hand at workshops, delve into new technologies and innovations at the LAB with IWC Schaffhausen, Jaeger-LeCoultre and Montblanc, understand the challenges and trends in the industry at talks or panels, and more.To further its China digitalization and empower new online-to-offline consumption experience, Watches and Wonders will collaborate with the most powerful Tmall campaign, Tmall Super Brand Day this April. During this collaboration, each participating brand will offer unique experiences and exclusive offers on Tmall Luxury Pavillion. This unprecedented collaboration featuring 11 of the world’s leading Swiss watch brands is seen as a robust offering of digitalization for the luxury sector; an intense and informative experience for all watch enthusiasts. On April 15, renowned guest influencer Austin Li will host three hours of live streaming and present 11 exclusive, pre-selected watches to an audience of several million followers.At the end of this extraordinary day, 1,000 drones will take to the skies above Shanghai for a Watches and Wonders sound and light choreography, shown live on streaming platforms and social media. This will be the climax of a week devoted to excellence in watchmaking: yours to experience from tomorrow in Shanghai and around the world with the hashtag #watchesandwonders2021. More information at

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Watches and Wonders opens tomorrow for the biggest watch event ever to take place online!

Posted by fidest press agency su martedì, 6 aprile 2021

Close to 500 press conferences, over 40 keynotes, a daily live “Morning Show”, six expert-led panels… and a wealth of exceptional creations revealed by the 38 prestigious participating Maisons: Watches and Wonders 2021 opens tomorrow a for a particularly intense edition that will put watchmaking in the spotlight for over ten days. Online and offline, from Geneva to Shanghai, follow this unmissable event live from anywhere in the world. Connect from tomorrow 7:00 CET to the digital platform.Only hours to go before the curtain comes up on Watches and Wonders with a 2021 edition in two parts, starting with a digital format in Geneva, then over to Shanghai for an in-person Salon. For more than ten days, the eyes of the world will be on the creativity and expertise of the most prestigious names in watchmaking.Getting this horological marathon under way, Watches and Wonders Geneva promises to be particularly intense with 38 participating brands – double last year – 500 press conferences, 400 presentations to retailers, over 40 keynotes, a daily live “Morning Show”, six panel discussions, also live each day, one-to-one appointments, virtual tours and more. All part of the exciting program for the 23,000 visitors – media, retailers and end customers – who have been invited to Watches and Wonders Geneva by the brands for a fully digital Salon experience.Going out live every morning from April 8 to 13 at 8:00 CET, the 2021 edition launches with the first “Morning Show” at 7:00 CET on April 7th. Presented by Belle Donati, a primetime news anchor for major European networks, this is where industry experts and other prestigious guests will be giving their informed insight. Analyses, summaries, product presentations, trend focuses, CEO interviews, expert views, panel discussions, highlights of the day and everything you need to know about watchmaking will be shared, live, each morning… not forgetting the “Minute LAB”, spotlight on the latest technology and innovations from the participating brands. No stone will be left unturned during these seven 40-minute shows, presented in English and simultaneously translated into simplified Chinese. The public will be able to watch the “Morning Show” live on the platform or catch up on the Watches and Wonders YouTube channel and social media.Another highlight of the event will be the 42 launches and other “breaking news” from the 38 participating brands. Expect some major announcements, new watch presentations and exclusive product reveals, all on the new platform.And there is more: is also a place for ideas and debate. Every day, from April 8 to 13 at 12:15 CET, influencers, brand leaders and watchmaking experts will discuss the perspectives and challenges that lie ahead for the industry.: How can watchmaking contribute to overcome resources scarcity and generate a positive impact? What will be the lasting consequences of the global pandemic? What role should technology and new materials play? What impact can blockchain have on watchmaking? All these subjects will be covered in six 40-minute discussions, streamed live on the platform, then available on replay for the public. A gathering of the leading players in watchmaking worldwide, Watches and Wonders is set to become the standout event for 2021. Join watch enthusiasts around the world on from 7:00 CET tomorrow and be part of this digital experience, before moving on to China, starting April 14!

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