A new player in the market

Calling an audible on the multi-billion-dollar daily fantasy sports (DFS) industry, Daily Number today announced itself as a new player in the market. The company is co-founded by successful entrepreneur Tom McAuley and World Champion & All-Pro cornerback Richard Sherman.
The company’s patent-pending platform empowers fans to select their own degree of difficulty and subsequent prize, by picking any combination of players – from a lineup filled with all-stars to a roster comprised of role players – to simply beat a preset target score known as the Daily Number. The new offering provides unmatched control and enhanced transparency for DFS players throughout the United States.“We’re simplifying the DFS format for the everyday sports fan while maintaining the core gameplay principals that have made fantasy sports so massively popular,” said Tom McAuley, co-founder & chief executive officer of Daily Number. “We are driven by the opportunity to develop a proprietary platform and customer database that will be extremely valuable to many industry stakeholders as sports gaming continues to evolve in the United States.”Daily Number utilizes proprietary algorithms that consider a myriad of factors – including the game slate, available players, and matchups – to determine the day’s target score. The game assigns a star-rating for each player based on criteria such as matchup strength and historic and recent performance. Prizes are variable based on the star power of the selected lineup. All-star rosters offer smaller prizes for beating the target score whereas a lineup of role players provides the opportunity for players to win BIG. Come game time, all lineups face-off against the Daily Number, which represents the threshold your lineup must exceed to win the predetermined prize.As co-founder and chief brand ambassador, Sherman will star as the King of Talking Smack in an upcoming creative video advertising campaign which will showcase several different sides of the star athlete’s personality. McAuley is a successful entrepreneur; in 2014, he founded Hubstar, a VC-backed sports media company that is changing the way fans engage with live sporting events. Hubstar’s flagship product, Realtime Brackets has partnered with the likes of CBS Interactive, SB Nation, & Sporting News and been sponsored by major national brands such as Reese’s & 5-hour Energy.Daily Number will initially offer paid contests to iOS users in 23 states in which daily fantasy sports are permitted.