Fidest – Agenzia giornalistica/press agency

Quotidiano di informazione – Anno 34 n° 316

TripAdvisor Introduces Comprehensive Analytics Service for Businesses

Posted by fidest press agency su mercoledì, 25 gennaio 2012

English: London Business School

Image via Wikipedia

London. TripAdvisor, Inc. (NASDAQ: TRIP) the world’s largest travel site*, today announced the launch of the TripAdvisor Management Dashboard, a new analytics service that summarises a business’s performance on TripAdvisor at a glance. Businesses may use the data and information the dashboard provides to track how they are engaging with customers and guests online, target areas for improvement and make informed, up-to-the-minute decisions. The new Management Dashboard, which is available for free to all registered business representatives, can be accessed via the TripAdvisor Management Centre. The dashboard provides reporting on everything from a business’s total reviews and current popularity ranking to the business’s most viewed competitors and the countries generating the most traffic to the business’s TripAdvisor page.
A more comprehensive version of the Management Dashboard will also be available in the coming weeks exclusively to all accommodations with Business Listings subscriptions. This version offers additional powerful metrics and information, including graphics depicting a property’s Business Listings performance both over time and relative to their competitors in the same geographical region. They also receive a Special Offers recommendation tool for suggestions on how to use offers to capture travellers’ attention on TripAdvisor.TripAdvisor Business Listings enables individual hotels to increase their property’s exposure in front of TripAdvisor’s more than 50 million unique monthly visitors* by adding their direct contact information-such as a website link, email address and phone number-to their property pages on the site, and also by adding special offers on high-visibility pages.


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